Kraft has finally found a name for its “new” Vegemite — and it’s so horrible, the entire internet has gone into snark meltdown.
Nomenclature
What’s in a name? Money, say universities
By changing a course name from “German Literature of the High Middle Ages’’ to “Knights, Castles, and Dragons’’, Boston College nearly tripled enrollment. Catchy course names are becoming an important business strategy for unis.








