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	<title>Crikey &#187; Netview</title>
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		<title>Essential Baby readers 60% male and other strange stats</title>
		<link>http://talkingdigital.wordpress.com/2009/09/16/some-weird-stats-around-fairfaxs/</link>
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		<pubDate>Wed, 16 Sep 2009 23:18:36 +0000</pubDate>
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		<category><![CDATA[Online]]></category>
		<category><![CDATA[The Ad Business]]></category>
		<category><![CDATA[Essential Baby]]></category>
		<category><![CDATA[Fairfax]]></category>
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		<category><![CDATA[the vine]]></category>

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		<description><![CDATA[The people reading two of Fairfax’s ‘marquee’ websites, youth-oriented <em>The Vine</em> and <em>Essential Baby</em>, aren't who you'd expect, says <b>Ben Shepherd</b> -- what does this mean for advertisers?]]></description>
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