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	<title>Crikey &#187; National Breast Cancer Foundation</title>
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		<title>Deceptive pink bits</title>
		<link>http://www.crikey.com.au/2009/10/30/and-the-wankley-goes-to-deceptive-pink-bits/</link>
		<comments>http://www.crikey.com.au/2009/10/30/and-the-wankley-goes-to-deceptive-pink-bits/#comments</comments>
		<pubDate>Fri, 30 Oct 2009 02:00:00 +0000</pubDate>
		<dc:creator>Sophie Black</dc:creator>
				<category><![CDATA[The Ad Business]]></category>
		<category><![CDATA[Wankley Awards]]></category>
		<category><![CDATA[breast cancer]]></category>
		<category><![CDATA[breast cancer awareness]]></category>
		<category><![CDATA[breast cancer awareness month]]></category>
		<category><![CDATA[dunlop]]></category>
		<category><![CDATA[Mount Franklin]]></category>
		<category><![CDATA[National Breast Cancer Foundation]]></category>
		<category><![CDATA[visa]]></category>

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		<description><![CDATA[This week we're giving the Wankley to products that pinkefy themselves with all sorts of glowing promises about their commitment to breast cancer research. Too bad the donations cost less than the feel good advertising it brings them.]]></description>
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		<title>Pink my product &#8212; it&#8217;s that time of year again&#8230;</title>
		<link>http://www.crikey.com.au/2007/10/15/pink-my-product-its-that-time-of-year-again/</link>
		<comments>http://www.crikey.com.au/2007/10/15/pink-my-product-its-that-time-of-year-again/#comments</comments>
		<pubDate>Sun, 14 Oct 2007 14:00:00 +0000</pubDate>
		<dc:creator>Crikey</dc:creator>
				<category><![CDATA[Business]]></category>
		<category><![CDATA[breast cancer]]></category>
		<category><![CDATA[breast cancer awareness]]></category>
		<category><![CDATA[breast cancer awareness month]]></category>
		<category><![CDATA[cause-related marketing]]></category>
		<category><![CDATA[Inghams Chicken]]></category>
		<category><![CDATA[National Breast Cancer Foundation]]></category>
		<category><![CDATA[Pink Ribbon Day]]></category>

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		<description><![CDATA[Global warming is driving the current profusion of all things green in retail environments. But as the temperature rises this springtime, it’s bosoms – not blossoms – that have pink busting out all over the supermarket shelves, writes market researcher Dr Stephen Downes. ]]></description>
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		<title>Philanthropy through rose-coloured glasses</title>
		<link>http://www.crikey.com.au/2006/10/26/philanthropy-through-rose-coloured-glasses/</link>
		<comments>http://www.crikey.com.au/2006/10/26/philanthropy-through-rose-coloured-glasses/#comments</comments>
		<pubDate>Wed, 25 Oct 2006 14:00:00 +0000</pubDate>
		<dc:creator>Jane Nethercote</dc:creator>
				<category><![CDATA[Media-Arts-and-Sports]]></category>
		<category><![CDATA[breast cancer]]></category>
		<category><![CDATA[National Breast Cancer Foundation]]></category>
		<category><![CDATA[National Breast Cancer Month]]></category>
		<category><![CDATA[Pink Ribbon Day]]></category>

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		<description><![CDATA[Nowhere is the corporatisation of philanthropy more evident than in the colour pink. But is it all rose-tinted?]]></description>
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