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National Breast Cancer Foundation

Wankley Awards: Deceptive pink bits

Crikey / Sophie Black / Friday, 30 October 2009 / 18

This week we’re giving the Wankley to products that pinkefy themselves with all sorts of glowing promises about their commitment to breast cancer research. Too bad the donations cost less than the feel good advertising it brings them.

Pink my product — it’s that time of year again…

Crikey / Monday, 15 October 2007

Global warming is driving the current profusion of all things green in retail environments. But as the temperature rises this springtime, it’s bosoms – not blossoms – that have pink busting out all over the supermarket shelves, writes market researcher Dr Stephen Downes.

Philanthropy through rose-coloured glasses

Crikey / Jane Nethercote / Thursday, 26 October 2006

Nowhere is the corporatisation of philanthropy more evident than in the colour pink. But is it all rose-tinted?