MasterChef’s celebrity food critic Matt Preston has just released an album. No, really. Throw it in the pile with George Calombaris’ cookbook, Poh Ling Yeow’s TV show, Julie Goodwin’s Women’s Weekly column and tell Fonzie to get the water-skiis out…
MasterChef Australia
Myf Warhust: Why I hate Matt Preston
Myf Warhurst has had a tough year. And getting a cravat named after her by Masterchef’s Matt Preston should have been a highlight. Except, she was named after the ‘fat cravat’…
TV’s night of nights: live reheat consumes MasterChef
Never mind the ratings and the wave of happy, live-light-ent nostalgia, Hey Hey has no hope of hanging around: PBL simply can’t afford it.
Hey Hey, it’s, er, some day and it’s ratings fodder
Two announcements from the Nine Network have revealed the cynicism at the heart of TV programming, Hey Hey It’s Saturday is attempting to bleed Celebrity Masterchef viewers.
Poh poached by ABC
The ABC said this week that MasterChef Australia Poh Ling Yeow will be the star of its new cooking show to be screened in 2010. If successful, she could end up with a longer career in the public eye than winner Julie Goodwin.
Bligh: about as popular a chef as she is a politician
A poll has found that just 27% of people approve of QLD Premier Anna Bligh’s upcoming stint on Celebrity MasterChef — even lower than her approval rating as a politician. Maybe they’re upset at all the terrible cooking puns it has inspired.
MasterChef set to be spoiled by sponsors
It was nice while it lasted: the forthcoming series of Celebrity MasterChef Australia will give its sponsors — including McDonald’s, Harvey Norman and Coles — “tailored on-air” integration, meaning more spruiking and less sauteing.
Big Brother dying across the globe
Perhaps the most iconic of all reality television programs, Big Brother, is being axed around the world, as life for broadcasters and marketers gets rougher and losses mount.
Milking the cash cow: MasterChef the magazine
Evidently not familiar with the concept of “less is more” or “too much of a good thing”, FremantleMedia is shopping around a MasterChef Australia magazine, looking to further capitalise on the phenomenal success of the TV show and ensure we’re all sick of it by the third season.
Forget MasterChef: food, craft mags sink
The nation’s infatuation with home economics is yet to peculate through to magazine racks, as key titles continue to struggle.
MasterChef cooks up big numbers online
MasterChef didn’t just rule Australian TV screens last month: it dominated our computer monitors, too, with the show’s website drawing huge traffic. Come series two, advertisers will be scrambling to get a piece of the action online as well as on the box, predicts Ben Shepherd.
Masterchef tips the scales when it comes to Ten’s revenue raising
It’s marvellous how a program like MasterChef can change hard-bitten bankers and brokers at Macquarie from being sceptics into believers and volunteering to put their money where others might baulk.
Seven has MasterChef rival on the boil
In a thoroughly predictable move, Seven is reportedly planning its own reality cooking show, following the success of Ten’s MasterChef. Will it tank as badly as the last time the network pulled this stunt with Make Me a Supermodel?
How Channel Nine fudged their chance to grab MasterChef
In the annals of Australian TV there are a few stories about networks rejecting programs that other networks subsequently picked up and made a hit — but this has to be the biggest doozie…
Wankley Awards: And the Wankley goes to … a badly cooked story
The Wankley this week goes to the itchy trigger fingers of the Daily Telegraph website editors, who were so eager to get the scoop on the MasterChef finale, they ran the story early and with the wrong winner.
MasterChef’s trio of dishy judges
We give the last tasty word on MasterChef to Marieke Hardy, queen of professional overshare: “who didn’t want to nestle their face into Gary’s nurturing nape, or gently breastfeed the puppyish George?”
MasterChef a masterclass in what Australians want
If viewers had thought this was just a cooking competition Chris’ departure answered that. No, writes Tony Richardson, MasterChef dished up likeability and showed marketers what 4 million Australian consumers want.
Daily Tele Poh-faced over MasterChef cook up
The Daily Telegraph has egg, and perhaps a few other ingredients, on its face after naming the wrong winner of MasterChef Australia last night. So what happened?
MasterChef: the reviews are in
Like any good reality TV show, MasterChef will undoubtedly start to cannibalise itself. But until then, what people were saying about last night’s final.
Daily Tele serves up a big plate of fail
Keen to scoop all the other news outlets with the story of who won last night’s MasterChef finale, the Daily Telegraph filed their story on it half an hour before the fact — and with the wrong winner.
Roast chook and choccy cake wins MasterChef
After all the talk about Australia’s great culinary creativity, the judges seemed uncomfortable with Asian food, and were more impressed by OTT deserts and the winner’s propensity for emotional outbursts, writes Trevor Cook.
Crikey’s MasterChef menu
All good things must come to an end, and this weekend, we bid a fond farewell — until next year — to our favourite ever reality TV program (except for maybe The Swan and Celebrity Rehab): MasterChef.
While you bite your nails down to the nub in anticipation of the final battle between fruity, feisty Poh and fuzzy, frenetic Julie, […]
