Kerry Armstrong has sold her wholesome and motherly image for the express purpose of making parents feel comfortable about purchasing Coca Cola, writes Craig Sinclair.
Marketing
Kerry Armstrong sells her soul for Coke
Why is actor Kerry Armstrong ‘myth busting’ for Coca Cola? asks Stephen Downes.
You can’t take it with you (unless it’s your energy bill)
AGL appears to have begun to charge customers extra for being dead, writes Stephen Downes.
The brilliant strategy behind four beef patties
Chances are the quadruple bypass burger and the associated “controversy” have done Hungry Jack’s no harm at all, writes Stephen Downes.
How the Fairfax job cuts are like breaking up with readers
What has Fairfax got to learn from Coca Cola? A lot, argues Dr Stephen Downes, lecturer in adverstising at RMIT, especially in light of the recent job cuts.
And the Wankley Award goes to ….Bendigo Bank
TV viewers have read something other than the word “COMMUNITY” spelled out in yellow letters of varying sizes in the closing frames of one of Bendigo’s feel-good commercials, created by agency Badjar Ogilvy, writes Stephen Downes.
Coles and Red Rooster lead Olympics cash in
Fast food chain Red Rooster and retailer Coles are among the early leaders in local heats of the 2008 Beijing Olympics ambush marketing competition, writes Stephen Downes.
Feels like schadenfreude: Where Starbucks went wrong
Starbucks is struggling in Australia because it deserves to struggle, writes retail commentator Rob Lake.
Tips and rumours
Bernard Keane writes some drivel but he did, perhaps by accident, show some insight yesterday when he wrote, “the Government doesn’t trust its own bureaucrats”. How true. As a bureaucrat I can tell you unequivocally that is the case, the government does not trust us, it treats our advice (when they bother to seek it) […]
The day that telemarketing crossed the line
All right, I give up. I’m a broken man – I held out as long as I could, but telemarketers have simply left me no choice. Stephen Downes explains a hard-fought decision.
Regulation of complementary medicine marketing is a joke
Complaints about complementary medicines are more numerous than complaints against conventional medicines, writes Ken Harvey.
Tips and rumours
The explanation by the Qantas engineer’s union why the “peace” talks with the airline has been pushed back to Wednesday from Monday is bulldust. They aren’t having trouble getting delegates to the meeting as claimed. They have backed off to give Qantas time to replace Geoff Dixon as CEO so that the person who has […]
Crikey clickthroughs
Click through to your favourite sections… PODCASTS: Canberra Calling: Download or listen to the latest episode now. BLOGWATCH: Our fabulous Friday trash wrap. STATE OF THE PLANET: Potential for life on Mars, waterfalls for NYC. STUFF WE LIKE: Googling obscenity, The Dawn Chorus hits Oz. US MEDIA WRAP: The gun issue enters the campaign. CROAKEY: Debate issues […]
Waiting for iGodot
What is it about Apple? asks Rob Lake. Members of icult have been engaging in Macgasms over the new store.
Who likes thirteen year old girls?
Loads of people!
Further blurring of the line at The Age
Details have emerged of one of the issues that helped to inflame the editorial staff at The Age in the lead-up to last week’s meeting, writes Margaret Simons.
Offence is a wicked marketing strategy
It was on a trip to the beach over Easter that I first really looked at a Wicked Camper van. Shocked sensibilities ensued, writes Jane Nethercote.
