http://www.crikey.com.au now with extra source Fri, 10 Feb 2012 05:25:37 +0000 en hourly 1 http://wordpress.org/?v=3.2.1 http://www.crikey.com.au/2011/12/02/putting-bums-on-seats-new-ways-to-sell-old-arts/ http://www.crikey.com.au/2011/12/02/putting-bums-on-seats-new-ways-to-sell-old-arts/#comments Thu, 01 Dec 2011 23:49:50 +0000 Ben Eltham http://www.crikey.com.au/?p=262885 Crikey speaks to arts marketers about the challenges of their jobs.]]> http://www.crikey.com.au/2011/12/02/putting-bums-on-seats-new-ways-to-sell-old-arts/feed/ 0 http://www.usatoday.com/money/industries/food/story/2011-10-21/food-products-christened-artisan/50896420/1 http://www.usatoday.com/money/industries/food/story/2011-10-21/food-products-christened-artisan/50896420/1#comments Wed, 26 Oct 2011 00:31:31 +0000 Crikey http://www.crikey.com.au/?p=255125 Bruce Horovitz opines on the newest marking cliché.]]> http://www.usatoday.com/money/industries/food/story/2011-10-21/food-products-christened-artisan/50896420/1/feed/ 0 http://www.crikey.com.au/2011/03/11/children-marketing-and-fast-food/ http://www.crikey.com.au/2011/03/11/children-marketing-and-fast-food/#comments Fri, 11 Mar 2011 02:05:27 +0000 Crikey http://www.crikey.com.au/?p=209740 http://www.crikey.com.au/2011/03/11/children-marketing-and-fast-food/feed/ 1 http://mumbrella.com.au/above-the-line-sorry-integrated-mediacom-36963 http://mumbrella.com.au/above-the-line-sorry-integrated-mediacom-36963#comments Tue, 30 Nov 2010 04:51:41 +0000 Crikey http://www.crikey.com.au/?p=189805 Tim Burrowes: don't send out your company press releases with the "track changes" function still enabled on the Microsoft Word document. Otherwise the whole internet gets to witness your embarrassing marketing lingo.]]> http://mumbrella.com.au/above-the-line-sorry-integrated-mediacom-36963/feed/ 0 http://www.crikey.com.au/2010/08/09/eva-cox-behind-the-one-sided-mirror-of-focus-groups/ http://www.crikey.com.au/2010/08/09/eva-cox-behind-the-one-sided-mirror-of-focus-groups/#comments Mon, 09 Aug 2010 03:25:17 +0000 Eva Cox http://www.crikey.com.au/?p=162737 Eva Cox wants to set the record straight by pointing out the apparent gross misuse of a very useful tool -- focus groups. ]]> http://www.crikey.com.au/2010/08/09/eva-cox-behind-the-one-sided-mirror-of-focus-groups/feed/ 5 http://www.smartcompany.com.au/entrepreneur-watch/20100723-five-masterchef-marketing-ideas.html http://www.smartcompany.com.au/entrepreneur-watch/20100723-five-masterchef-marketing-ideas.html#comments Fri, 23 Jul 2010 03:03:01 +0000 Crikey http://www.crikey.com.au/?p=156421 James Thomson has five ideas inspired by the show to kickstart your business. ]]> http://www.smartcompany.com.au/entrepreneur-watch/20100723-five-masterchef-marketing-ideas.html/feed/ 0 http://www.crikey.com.au/2010/06/17/why-ghana-is-a-must-win-for-the-socceroos-and-their-sponsors/ http://www.crikey.com.au/2010/06/17/why-ghana-is-a-must-win-for-the-socceroos-and-their-sponsors/#comments Thu, 17 Jun 2010 03:11:11 +0000 Crikey http://www.crikey.com.au/?p=146525 Stephen H Downes reports.]]> http://www.crikey.com.au/2010/06/17/why-ghana-is-a-must-win-for-the-socceroos-and-their-sponsors/feed/ 16 http://reason.com/archives/2010/04/27/the-revenge-of-the-brands/singlepage http://reason.com/archives/2010/04/27/the-revenge-of-the-brands/singlepage#comments Fri, 30 Apr 2010 00:43:38 +0000 Crikey http://www.crikey.com.au/?p=134581 No Logo became the unofficial bible of the anti-globalisation movement. Ironically, it also became a research manual for brands looking to market themselves to socially-conscious consumers. ]]> http://reason.com/archives/2010/04/27/the-revenge-of-the-brands/singlepage/feed/ 0 http://www.mint.com/blog/how-to/price-anchoring/ http://www.mint.com/blog/how-to/price-anchoring/#comments Wed, 07 Apr 2010 01:00:20 +0000 Crikey http://www.crikey.com.au/?p=128672 Mint explains the simple but surprisingly effective marketing tactic of "price anchoring": stick a product's price next to a much higher one, and it will suddenly seem like a steal. ]]> http://www.mint.com/blog/how-to/price-anchoring/feed/ 0 http://gawker.com/5499670/how-mtv-is-selling-jersey-shore-to-foreigners/gallery/?skyline=true&s=i http://gawker.com/5499670/how-mtv-is-selling-jersey-shore-to-foreigners/gallery/?skyline=true&s=i#comments Wed, 24 Mar 2010 00:54:05 +0000 Crikey http://www.crikey.com.au/?p=125811 Jersey Shore (it's a "young people live in a house together" variant) to audiences around the world. Gawker has a fascinating look at the different ways it's being pitched to different countries, from India to England.]]> http://gawker.com/5499670/how-mtv-is-selling-jersey-shore-to-foreigners/gallery/?skyline=true&s=i/feed/ 0 http://mumbrella.com.au/thanks-for-ruining-my-thursday-night-hoyts-18486#more-18486 http://mumbrella.com.au/thanks-for-ruining-my-thursday-night-hoyts-18486#more-18486#comments Fri, 19 Feb 2010 01:44:17 +0000 Crikey http://www.crikey.com.au/?p=118062 Tim Burrowes explains how Hoyts threw the sale away.]]> http://mumbrella.com.au/thanks-for-ruining-my-thursday-night-hoyts-18486#more-18486/feed/ 0 http://sethgodin.typepad.com/seths_blog/2010/02/the-brand-the-package-the-story-and-the-worldview.html http://sethgodin.typepad.com/seths_blog/2010/02/the-brand-the-package-the-story-and-the-worldview.html#comments Mon, 15 Feb 2010 01:28:54 +0000 Crikey http://www.crikey.com.au/?p=116650 Seth Godin offers advice on how an African chocolate company should package their chocolate. Sure, it involves some glamorising of poverty, but it's a great marketing idea.]]> http://sethgodin.typepad.com/seths_blog/2010/02/the-brand-the-package-the-story-and-the-worldview.html/feed/ 0 http://www.theatlantic.com/doc/201003/grateful-dead-archives http://www.theatlantic.com/doc/201003/grateful-dead-archives#comments Wed, 10 Feb 2010 01:14:50 +0000 Crikey http://www.crikey.com.au/?p=115519 http://www.theatlantic.com/doc/201003/grateful-dead-archives/feed/ 0 http://www.nytimes.com/2010/01/25/business/media/25carr.html http://www.nytimes.com/2010/01/25/business/media/25carr.html#comments Tue, 26 Jan 2010 01:28:37 +0000 Crikey http://www.crikey.com.au/?p=112039 http://www.nytimes.com/2010/01/25/business/media/25carr.html/feed/ 0 http://mumbrella.com.au/marketing-disasters-westpacs-monkey-business-tops-2009-list-14458#more-14458 http://mumbrella.com.au/marketing-disasters-westpacs-monkey-business-tops-2009-list-14458#more-14458#comments Mon, 21 Dec 2009 23:40:13 +0000 Crikey http://www.crikey.com.au/?p=107610 mUmBRELLA has named Westpac's banana smoothie campaign as the biggest marketing disaster of the year, beating out Kraft's iSnack 2.0 and Witchery's disastrous man-in-a-jacket stunt.]]> http://mumbrella.com.au/marketing-disasters-westpacs-monkey-business-tops-2009-list-14458#more-14458/feed/ 0 http://www.bloomberg.com/apps/news?pid=newsarchive&sid=akXzD_6YNHCk http://www.bloomberg.com/apps/news?pid=newsarchive&sid=akXzD_6YNHCk#comments Wed, 09 Dec 2009 02:20:33 +0000 Crikey http://www.crikey.com.au/?p=104521 http://www.bloomberg.com/apps/news?pid=newsarchive&sid=akXzD_6YNHCk/feed/ 0 http://www.crikey.com.au/2009/12/08/telstras-real-customer-unmasked-as-former-spin-doctor/ http://www.crikey.com.au/2009/12/08/telstras-real-customer-unmasked-as-former-spin-doctor/#comments Tue, 08 Dec 2009 02:19:19 +0000 Andrew Crook http://www.crikey.com.au/?p=104108 Andrew Crook.]]> http://www.crikey.com.au/2009/12/08/telstras-real-customer-unmasked-as-former-spin-doctor/feed/ 14 http://www.pigsdontfly.com/2009/11/how-i-ended-up-running-100000-campaign.html http://www.pigsdontfly.com/2009/11/how-i-ended-up-running-100000-campaign.html#comments Tue, 08 Dec 2009 01:46:04 +0000 Crikey http://www.crikey.com.au/?p=104124 Zac Martin explains how he has ended up running the $100k campaign for one of the new flavours.]]> http://www.pigsdontfly.com/2009/11/how-i-ended-up-running-100000-campaign.html/feed/ 0 http://www.crikey.com.au/2009/10/29/when-is-a-cage-egg-green-when-it-plants-trees/ http://www.crikey.com.au/2009/10/29/when-is-a-cage-egg-green-when-it-plants-trees/#comments Thu, 29 Oct 2009 02:00:00 +0000 Crikey Intern http://www.crikey.com.au/2009/10/29/when-is-a-cage-egg-green-when-it-plants-trees/ Crikey intern Aaron Flanagan. ]]> http://www.crikey.com.au/2009/10/29/when-is-a-cage-egg-green-when-it-plants-trees/feed/ 0 http://www.crikey.com.au/2009/10/20/pink-bits-the-absurd-world-of-gendered-consumer-products/ http://www.crikey.com.au/2009/10/20/pink-bits-the-absurd-world-of-gendered-consumer-products/#comments Tue, 20 Oct 2009 02:00:00 +0000 Mel Campbell http://www.crikey.com.au/2009/10/20/pink-bits-the-absurd-world-of-gendered-consumer-products/ http://www.crikey.com.au/2009/10/20/pink-bits-the-absurd-world-of-gendered-consumer-products/feed/ 18 http://mumbrella.com.au/vegemite-2-0-now-its-cheesybite-10153 http://mumbrella.com.au/vegemite-2-0-now-its-cheesybite-10153#comments Tue, 06 Oct 2009 23:31:23 +0000 Crikey http://www.crikey.com.au/?p=91446 iSnack 2.0 saga, Kraft's new and improved competition to name its new flavour of Vegemite has a winner: Cheesybite. Eh. Appropriately bland.]]> http://mumbrella.com.au/vegemite-2-0-now-its-cheesybite-10153/feed/ 0 http://www.crikey.com.au/2009/10/05/is-isnack-2-0-a-marketing-success/ http://www.crikey.com.au/2009/10/05/is-isnack-2-0-a-marketing-success/#comments Mon, 05 Oct 2009 02:00:00 +0000 Crikey http://www.crikey.com.au/2009/10/05/is-isnack-2-0-a-marketing-success/ Tony Richardson investigates.]]> http://www.crikey.com.au/2009/10/05/is-isnack-2-0-a-marketing-success/feed/ 8 http://www.crikey.com.au/2009/09/29/hitler-finds-out-about-isnack-2-0/ http://www.crikey.com.au/2009/09/29/hitler-finds-out-about-isnack-2-0/#comments Tue, 29 Sep 2009 01:41:27 +0000 Crikey http://www.crikey.com.au/?p=89591 http://www.crikey.com.au/2009/09/29/hitler-finds-out-about-isnack-2-0/feed/ 1 http://www.fastcompany.com/magazine/139/separate-and-equal-femme-den.html http://www.fastcompany.com/magazine/139/separate-and-equal-femme-den.html#comments Tue, 29 Sep 2009 00:20:38 +0000 Crikey http://www.crikey.com.au/?p=89586 http://www.fastcompany.com/magazine/139/separate-and-equal-femme-den.html/feed/ 0 http://www.boston.com/news/education/higher/articles/2009/09/08/colleges_find_juicy_course_titles_swell_enrollment/ http://www.boston.com/news/education/higher/articles/2009/09/08/colleges_find_juicy_course_titles_swell_enrollment/#comments Wed, 09 Sep 2009 07:10:48 +0000 Crikey http://www.crikey.com.au/?p=85354 http://www.boston.com/news/education/higher/articles/2009/09/08/colleges_find_juicy_course_titles_swell_enrollment/feed/ 0