tip off

Tips and rumours

Clive’s plane mystery deepens … how to stop telemarketers … God enters Tas election campaign, but on which side? …

READ MORE

Richard Farmer’s chunky bits

Stock markets might be booming in the USA but the great recession lingers on when measured by unemployment.

READ MORE

The Mayan sales: cashing in on the end of the world

Everything must go — including the world. Businesses are cashing in on the Mayan apocalypse with branded sales — and money back if the world really does end. Patrick Stafford reports.

READ MORE

Google, Facebook the giants of Australian online media

In a worrying trend for mainstream media, Australians are turning away from traditional news sources in their search for information. Facebook leads the pack.

READ MORE

Rise of a food villain: but is permeate as mild as milk?

You probably hadn’t heard of permeate a few months ago. And yet now it’s a food super villain. How did we get here, asks Georgie Moore?

READ MORE

Putting bums on seats: new ways to sell old arts

The ultimate aim of arts companies is to put bums on seats. But the multi-media, multi-faceted strategy is an inexact science. Crikey speaks to arts marketers about the challenges of their jobs.

READ MORE
USA Today | ADVERTISING|

The latest marketing buzzword? ‘Artisan’

Once upon a time the word “artisan” meant something had been carefully hand made. Now you can buy Domino’s Artisan pizza and artisan sandwiches from Starbucks. Bruce Horovitz opines on the newest marking cliché.

READ MORE

Children, marketing and fast food

Crikey readers have their say.

READ MORE
mUmBRELLA | ADVERTISING|

Tracking the PR embarrassment

Here’s a note of PR advice from Tim Burrowes: don’t send out your company press releases with the “track changes” function still enabled on the Microsoft Word document. Otherwise the whole internet gets to witness your embarrassing marketing lingo.

READ MORE

Behind the one sided mirror of focus groups

As a long term practitioner and teacher of research methods, Eva Cox wants to set the record straight by pointing out the apparent gross misuse of a very useful tool — focus groups.

READ MORE
SmartCompany | COMPANIES|

How MasterChef can help more than your culinery skills

MasterChef is a rich source of knowledge, and not just about how to make the perfect strogonoff or red wine jus. James Thomson has five ideas inspired by the show to kickstart your business.

READ MORE

Why Ghana is a must win for the Socceroos (and their sponsors)

Forget the fans, Australia’s 4-0 loss to Germany was more devastating for Australian marketers who have committed millions to World Cup 2010 sponsorships. Marketing guru Stephen H Downes reports.

READ MORE
Reason | ADVERTISING|

How corporate America cashed in on Naomi Klein’s No Logo

Naomi Klein’s anti-brand manifesto No Logo became the unofficial bible of the anti-globalisation movement. Ironically, it also became a research manual for brands looking to market themselves to socially-conscious consumers.

READ MORE
Mint | ECONOMY|

RRP-off: how to make a $499 iPad sound like a bargain

Mint explains the simple but surprisingly effective marketing tactic of “price anchoring”: stick a product’s price next to a much higher one, and it will suddenly seem like a steal.

READ MORE
Gawker | ADVERTISING|

How MTV is selling Jersey Shore around the world

MTV is hawking its popular reality TV series Jersey Shore (it’s a “young people live in a house together” variant) to audiences around the world. Gawker has a fascinating look at the different ways it’s being pitched to different countries, from India to England.

READ MORE
mUmBRELLA | COMPANIES|

How Hoyts ruined my night out at the movies

He’d seen the trailers, saw the ad in the paper, headed down on opening night to his local Hoyts cinema, yet didn’t see the film because he couldn’t buy a ticket. Tim Burrowes explains how Hoyts threw the sale away.

READ MORE
Seth Godin’s blog | COMPANIES|

How packaging is more than just paper

Seth Godin offers advice on how an African chocolate company should package their chocolate. Sure, it involves some glamorising of poverty, but it’s a great marketing idea.

READ MORE
The Atlantic | COMPANIES|

What business can learn from The Grateful Dead

Seminal jam band The Grateful Dead didn’t just develop their cult following through their fusion of psychedelic rock and hallucinogenic drugs (though that helped): they actually pioneered a range of marketing practices that have since been embraced by the corporate world.

READ MORE
New York Times | COMPANIES|

Apple’s marketing magic

The buzz around this week’s big reveal of Apple’s new tablet computer has reached fever pitch. How does the company generate the kind hype others would pay billions for without spending a dime?

READ MORE
mUmBRELLA | ADVERTISING|

The biggest Aussie marketing disasters of 2009

Media and marketing blog mUmBRELLA has named Westpac’s banana smoothie campaign as the biggest marketing disaster of the year, beating out Kraft’s iSnack 2.0 and Witchery’s disastrous man-in-a-jacket stunt.

READ MORE
Bloomberg | COMPANIES|

Dell tweeps equal US$6.5 million in sales

Twitter ain’t no time waster down at Dell, with promotions on Dell’s 35 various Twitter accounts responsible for bringing US$6.5 million in sales of personal computers.

READ MORE

Hold the phoney: Telstra’s ‘customer’ unmasked

Megan Lane appeared on radio and TV yesterday as an angry Telstra customer as part of the company’s new “My Telstra Experience” campaign, but Crikey can reveal that Lane worked as a Telstra spin doctor until 2002, writes Andrew Crook.

READ MORE
Pigs Don't Fly | ADVERTISING|

How I ended up running a $100,000 marketing campaign

The latest Aussie snack food to jump on the “name our new product” bandwagon is SupaShake. 20-year-old marketing blogger Zac Martin explains how he has ended up running the $100k campaign for one of the new flavours.

READ MORE

When is a cage egg green? When it plants trees

Some battery egg producers are giving their cartons a green sheen so dazzling, it threatens to blind consumers to the nature of their egg-laying process, writes Crikey intern Aaron Flanagan.

READ MORE

Pink bits: the absurd world of gendered consumer products

Marketers have never abandoned the idea that men and women require their own ‘special’ products. Women’s products are often tinted pink and advertised with cuddly names and breathy female voiceovers. Insulting much?

READ MORE

Womens Agenda

loading...

Smart Company

loading...

StartupSmart

loading...

Property Observer

loading...