Marketing television


Freeview TV: a lesson in how not to market

The marketing arm for Australia’s free to air television industry has been caught out in giving false information, writes Margaret Simons.

No new logo for the ABC, but rebranding on the cards

This morning the ABC’s head of television, Kim Dalton, told Crikey that The Australian was wrong to suggest that the ABC would be dripping the famous squiggle (Dalton calls it the worm) from its television logos, writes Margaret Simons.