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	<title>Crikey &#187; marketing campaign</title>
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	<link>http://www.crikey.com.au</link>
	<description>now with extra source</description>
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		<title>Only in Japan: the Windows 7 Whopper</title>
		<link>http://laughingsquid.com/burger-king-1-34-lb-windows-7-whopper/</link>
		<comments>http://laughingsquid.com/burger-king-1-34-lb-windows-7-whopper/#comments</comments>
		<pubDate>Mon, 26 Oct 2009 00:27:04 +0000</pubDate>
		<dc:creator>Crikey</dc:creator>
				<category><![CDATA[Food & Travel]]></category>
		<category><![CDATA[Links]]></category>
		<category><![CDATA[Science & Tech]]></category>
		<category><![CDATA[The Ad Business]]></category>
		<category><![CDATA[Burger King]]></category>
		<category><![CDATA[food]]></category>
		<category><![CDATA[Japan]]></category>
		<category><![CDATA[marketing campaign]]></category>
		<category><![CDATA[Microsoft]]></category>
		<category><![CDATA[Windows]]></category>
		<category><![CDATA[Windows 7]]></category>
		<category><![CDATA[WTF]]></category>

		<guid isPermaLink="false">http://www.crikey.com.au/?p=95146</guid>
		<description><![CDATA[In an bizarre cross-marketing campaign, Burger King in Japan has created a special Whopper to celebrate the release of Microsoft's new Windows 7 operating system, featuring <em>seven</em> quarter-pound beef patties. ]]></description>
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		<slash:comments>0</slash:comments>
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		<title>Smiths&#8217; &#8220;Do Us A Flavour&#8221;: When snack foods get crowdsourcing right</title>
		<link>http://mumbrella.com.au/snack-creation-campaign-enters-final-phase-10653</link>
		<comments>http://mumbrella.com.au/snack-creation-campaign-enters-final-phase-10653#comments</comments>
		<pubDate>Thu, 22 Oct 2009 01:46:45 +0000</pubDate>
		<dc:creator>Crikey</dc:creator>
				<category><![CDATA[Food & Travel]]></category>
		<category><![CDATA[Links]]></category>
		<category><![CDATA[The Ad Business]]></category>
		<category><![CDATA[crowdsourcing]]></category>
		<category><![CDATA[food]]></category>
		<category><![CDATA[junk food]]></category>
		<category><![CDATA[marketing campaign]]></category>
		<category><![CDATA[Smith's chips]]></category>

		<guid isPermaLink="false">http://www.crikey.com.au/?p=94581</guid>
		<description><![CDATA[Smiths chips latest marketing campaign could teach Vegemite a thing or two about letting readers in on the snack creation process, with the creation "late night kebab" and "butter popcorn" flavoured chips. <a href="http://foodiewanderings.blogspot.com/2009/10/roadtesting-smiths-do-us-flavour.html".Do they taste as good as they sound?</a></a>]]></description>
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		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>GFC PR genius: free drugs for the unemployed</title>
		<link>http://adage.com/article?article_id=136672</link>
		<comments>http://adage.com/article?article_id=136672#comments</comments>
		<pubDate>Wed, 20 May 2009 05:07:56 +0000</pubDate>
		<dc:creator>Crikey</dc:creator>
				<category><![CDATA[Links]]></category>
		<category><![CDATA[The Ad Business]]></category>
		<category><![CDATA[Global Financial Crisis]]></category>
		<category><![CDATA[marketing campaign]]></category>
		<category><![CDATA[pharmaceutical companies]]></category>

		<guid isPermaLink="false">http://www.crikey.com.au/?p=59955</guid>
		<description><![CDATA[It's a stroke of marketing genius for big pharma Pfizer: apparently, they're giving meds away for free to those who have lost jobs and hence health insurance due to the global financial crisis.]]></description>
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		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>50 cars or 1 bus? An exercise in green advertising</title>
		<link>http://www.crikey.com.au/2009/05/05/50-cars-or-1-bus-an-exercise-in-green-advertising/</link>
		<comments>http://www.crikey.com.au/2009/05/05/50-cars-or-1-bus-an-exercise-in-green-advertising/#comments</comments>
		<pubDate>Mon, 04 May 2009 23:51:24 +0000</pubDate>
		<dc:creator>Crikey</dc:creator>
				<category><![CDATA[The Ad Business]]></category>
		<category><![CDATA[Video]]></category>
		<category><![CDATA[Flygbussarna]]></category>
		<category><![CDATA[marketing campaign]]></category>
		<category><![CDATA[Sweden]]></category>
		<category><![CDATA[viral videos]]></category>

		<guid isPermaLink="false">http://www.crikey.com.au/?p=55410</guid>
		<description><![CDATA[How a Swedish ad agency got a green message to go viral.]]></description>
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		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Freeview launches phase two with some deja vu</title>
		<link>http://televisedrevolution.com/wordpress/?p=830</link>
		<comments>http://televisedrevolution.com/wordpress/?p=830#comments</comments>
		<pubDate>Tue, 28 Apr 2009 00:19:10 +0000</pubDate>
		<dc:creator>Crikey</dc:creator>
				<category><![CDATA[Links]]></category>
		<category><![CDATA[TV & Radio]]></category>
		<category><![CDATA[Foxtel]]></category>
		<category><![CDATA[Freeview]]></category>
		<category><![CDATA[marketing campaign]]></category>

		<guid isPermaLink="false">http://televisedrevolution.com/wordpress/?p=830</guid>
		<description><![CDATA[Freeview launched the second phase of their campaign with a new-look website and roadblock TV ads, but there's a striking similarity between the new Freeview ads and a previous Foxtel campaign.]]></description>
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		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>First they trashed the Grange brand, now a great man&#8217;s name</title>
		<link>http://www.crikey.com.au/2009/02/03/first-they-trashed-the-grange-brand-now-a-great-mans-name/</link>
		<comments>http://www.crikey.com.au/2009/02/03/first-they-trashed-the-grange-brand-now-a-great-mans-name/#comments</comments>
		<pubDate>Mon, 02 Feb 2009 14:00:00 +0000</pubDate>
		<dc:creator>Crikey</dc:creator>
				<category><![CDATA[Business]]></category>
		<category><![CDATA[Economy business]]></category>
		<category><![CDATA[marketing campaign]]></category>
		<category><![CDATA[wine business]]></category>
		<category><![CDATA[wine industry]]></category>
		<category><![CDATA[wine marketing]]></category>

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		<description><![CDATA[Foster's realised that selling wine was not the same as selling beer. So what to do now, but resurrect the old bloke who invented Grange, writes <b>Richard Farmer</b>.]]></description>
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		<slash:comments>6</slash:comments>
		</item>
		<item>
		<title>University branding: the bold and the derivative</title>
		<link>http://www.crikey.com.au/2008/08/07/university-branding-the-bold-and-the-derivative/</link>
		<comments>http://www.crikey.com.au/2008/08/07/university-branding-the-bold-and-the-derivative/#comments</comments>
		<pubDate>Wed, 06 Aug 2008 14:00:00 +0000</pubDate>
		<dc:creator>Crikey</dc:creator>
				<category><![CDATA[Politics]]></category>
		<category><![CDATA[deakin university]]></category>
		<category><![CDATA[marketing campaign]]></category>
		<category><![CDATA[Melbourne University]]></category>
		<category><![CDATA[Monash University]]></category>

		<guid isPermaLink="false"></guid>
		<description><![CDATA[Melbourne University started something with its pitch to "dream large", writes <b>Stephen Downes</b>.]]></description>
		<wfw:commentRss>http://www.crikey.com.au/2008/08/07/university-branding-the-bold-and-the-derivative/feed/</wfw:commentRss>
		<slash:comments>4</slash:comments>
		</item>
		<item>
		<title>Hey true blue, that&#8217;s doggerel</title>
		<link>http://www.crikey.com.au/2007/07/24/hey-true-blue-thats-doggerel/</link>
		<comments>http://www.crikey.com.au/2007/07/24/hey-true-blue-thats-doggerel/#comments</comments>
		<pubDate>Mon, 23 Jul 2007 14:00:00 +0000</pubDate>
		<dc:creator>Crikey</dc:creator>
				<category><![CDATA[Media-Arts-and-Sports]]></category>
		<category><![CDATA[aim]]></category>
		<category><![CDATA[Crikey]]></category>
		<category><![CDATA[marketing campaign]]></category>
		<category><![CDATA[marketing department]]></category>
		<category><![CDATA[more than anyone else]]></category>

		<guid isPermaLink="false"></guid>
		<description><![CDATA[The editor in chief of the Australian, Chris Mitchell, was quick to assure Crikey this morning that he didn’t write the poem on page eight of the paper today, run in yet another mass commandeering of space as part of the paper’s new “Heart of the Nation” marketing campaign.

]]></description>
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		<slash:comments>0</slash:comments>
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