Only in Japan: the Windows 7 WhopperIn an bizarre cross-marketing campaign, Burger King in Japan has created a special Whopper to celebrate the release of Microsoft’s new Windows 7 operating system, featuring seven quarter-pound beef patties.
Marketing campaign
Smiths’ “Do Us A Flavour”: When snack foods get crowdsourcing right 
GFC PR genius: free drugs for the unemployed
It’s a stroke of marketing genius for big pharma Pfizer: apparently, they’re giving meds away for free to those who have lost jobs and hence health insurance due to the global financial crisis.
50 cars or 1 bus? An exercise in green advertising
How a Swedish ad agency got a green message to go viral.
Freeview launches phase two with some deja vu
Freeview launched the second phase of their campaign with a new-look website and roadblock TV ads, but there’s a striking similarity between the new Freeview ads and a previous Foxtel campaign.
First they trashed the Grange brand, now a great man’s name
Foster’s realised that selling wine was not the same as selling beer. So what to do now, but resurrect the old bloke who invented Grange, writes Richard Farmer.
University branding: the bold and the derivative
Melbourne University started something with its pitch to “dream large”, writes Stephen Downes.
Hey true blue, that’s doggerel
The editor in chief of the Australian, Chris Mitchell, was quick to assure Crikey this morning that he didn’t write the poem on page eight of the paper today, run in yet another mass commandeering of space as part of the paper’s new “Heart of the Nation” marketing campaign.
