Newspaper publishers everywhere will be avidly watching the London Evening Standard’s decision to drop its print paywall. Will free newspapers attract more advertisers?
London Evening Standard
London Evening Standard goes free
As ad revenue falls, most newspapers are busy trying to suck more money from their readers. But the Evening Standard is trying a different tack: giving away the paper for free.
Media briefs: Evening Standard relaunches, commentators unimpressed
Commentators unimpressed are unimpressed with the relaunch of the London Evening Standard relaunch, and an American journo freed from Iranian prison while Australian journalists are held captive in budget lockdown.
Evening Standard says sorry for low standards
British tabloid London Evening Standard launched a unique campaign Monday apologising to readers for its “previous behaviour”.
The odd couple: Boris and Lynton
Former federal Liberal Party director Lynton Crosby this week formally joins the campaign team of the world’s favourite Tory, Boris Johnson, as he seeks to follow in the footsteps of Dick Whittington and become Lord Mayor of London, writes Christian Kerr.
