Logos


The London 2012 Olympic logo: still ugly

The organisers of the London 2012 London Olympic Games promised their widely-panned logo would grow on us. It hasn’t, says design critic Alice Rawsthorn.

How a logo is created: from go to ‘woah!’

A graphic designer offers a behind-the-scenes look at how a professionally designed logo is created, from the client’s brief to the unveiling

The fresh battle of the apples

It’s the tech gods vs. the fresh food people as Apple challenges Woolworths new logo, which is either an apple or a stylised ‘W’, depending who you ask. But are Woolies and Apple really rivals?

Great (and not-so-great) logo redesigns

Design Reviver looks at 20 of the best corporate logo redesigns… and some of the worst.

Tips and rumours: A new old ANZ logo?

Is the ANZ doing a backflip on its new logo? And where was The West Australian’s Swine Flu coverage?