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	<title>Crikey &#187; Kraft</title>
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	<link>http://www.crikey.com.au</link>
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		<title>Cadbury family politics get Krafty</title>
		<link>http://www.telegraph.co.uk/finance/newsbysector/retailandconsumer/6257536/Cadbury-familys-Felicity-Loudon-aims-to-stop-Kraft-bid-for-patriotic-reasons.html</link>
		<comments>http://www.telegraph.co.uk/finance/newsbysector/retailandconsumer/6257536/Cadbury-familys-Felicity-Loudon-aims-to-stop-Kraft-bid-for-patriotic-reasons.html#comments</comments>
		<pubDate>Mon, 21 Jun 2010 23:55:07 +0000</pubDate>
		<dc:creator>Crikey</dc:creator>
				<category><![CDATA[Companies]]></category>
		<category><![CDATA[Links]]></category>
		<category><![CDATA[Cadbury]]></category>
		<category><![CDATA[Kraft]]></category>

		<guid isPermaLink="false">http://www.crikey.com.au/?p=147409</guid>
		<description><![CDATA[It's now seemingly likely that British company Cadbury will be taken over by Kraft, or as one Cadbury family member calls them "an American plastic cheese company". Will family bickering ruin the deal?]]></description>
		<wfw:commentRss>http://www.telegraph.co.uk/finance/newsbysector/retailandconsumer/6257536/Cadbury-familys-Felicity-Loudon-aims-to-stop-Kraft-bid-for-patriotic-reasons.html/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Will Cadbury&#8217;s chocolate stay Fairtrade?</title>
		<link>http://www.treehugger.com/files/2009/03/cadburys-fairtrade-chocolate.php</link>
		<comments>http://www.treehugger.com/files/2009/03/cadburys-fairtrade-chocolate.php#comments</comments>
		<pubDate>Mon, 25 Jan 2010 04:58:51 +0000</pubDate>
		<dc:creator>Crikey</dc:creator>
				<category><![CDATA[Environment]]></category>
		<category><![CDATA[Food & Travel]]></category>
		<category><![CDATA[Links]]></category>
		<category><![CDATA[Cadbury]]></category>
		<category><![CDATA[chocolate]]></category>
		<category><![CDATA[fair trade]]></category>
		<category><![CDATA[Fairtrade]]></category>
		<category><![CDATA[food]]></category>
		<category><![CDATA[Kraft]]></category>

		<guid isPermaLink="false">http://www.crikey.com.au/?p=112023</guid>
		<description><![CDATA[Food giant Kraft has swallowed up Cadbury, but will it honour the chocolatier's commitment to only using Fairtrade cocoa beans for its Dairy Milk and Black &#038; Gold brands?]]></description>
		<wfw:commentRss>http://www.treehugger.com/files/2009/03/cadburys-fairtrade-chocolate.php/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>China 1: Beijing slams on the brakes</title>
		<link>http://www.crikey.com.au/2010/01/21/china-1-beijing-slams-on-the-brakes/</link>
		<comments>http://www.crikey.com.au/2010/01/21/china-1-beijing-slams-on-the-brakes/#comments</comments>
		<pubDate>Thu, 21 Jan 2010 02:12:31 +0000</pubDate>
		<dc:creator>Glenn Dyer</dc:creator>
				<category><![CDATA[Economy]]></category>
		<category><![CDATA[Cadbury]]></category>
		<category><![CDATA[china economy]]></category>
		<category><![CDATA[IBM]]></category>
		<category><![CDATA[Kraft]]></category>
		<category><![CDATA[Wen Jiabao]]></category>

		<guid isPermaLink="false">http://www.crikey.com.au/?p=111165</guid>
		<description><![CDATA[China has upstaged itself on the eve of today's release of important economic figures from 2009.]]></description>
		<wfw:commentRss>http://www.crikey.com.au/2010/01/21/china-1-beijing-slams-on-the-brakes/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Buffett&#8217;s Krafty take on merger maulings</title>
		<link>http://www.crikey.com.au/2010/01/21/buffetts-krafty-take-on-merger-maulings/</link>
		<comments>http://www.crikey.com.au/2010/01/21/buffetts-krafty-take-on-merger-maulings/#comments</comments>
		<pubDate>Thu, 21 Jan 2010 02:12:25 +0000</pubDate>
		<dc:creator>Glenn Dyer</dc:creator>
				<category><![CDATA[Companies]]></category>
		<category><![CDATA[Players]]></category>
		<category><![CDATA[Cadbury]]></category>
		<category><![CDATA[Kraft]]></category>
		<category><![CDATA[takeover]]></category>
		<category><![CDATA[Warren Buffett]]></category>

		<guid isPermaLink="false">http://www.crikey.com.au/?p=111160</guid>
		<description><![CDATA[Billionaire investor Warren Buffett isn't happy about Kraft's $US20 billion tasty takeover Cadbury and he could be proven right. Is it a rotten deal?]]></description>
		<wfw:commentRss>http://www.crikey.com.au/2010/01/21/buffetts-krafty-take-on-merger-maulings/feed/</wfw:commentRss>
		<slash:comments>1</slash:comments>
		</item>
		<item>
		<title>How Kraft gobbled up Cadbury</title>
		<link>http://www.guardian.co.uk/business/2010/jan/19/cadbury-kraft-takeover-chocolate</link>
		<comments>http://www.guardian.co.uk/business/2010/jan/19/cadbury-kraft-takeover-chocolate#comments</comments>
		<pubDate>Tue, 19 Jan 2010 21:49:09 +0000</pubDate>
		<dc:creator>Crikey</dc:creator>
				<category><![CDATA[Companies]]></category>
		<category><![CDATA[Links]]></category>
		<category><![CDATA[Cadbury]]></category>
		<category><![CDATA[food industry]]></category>
		<category><![CDATA[Kraft]]></category>
		<category><![CDATA[mergers and acquisitions]]></category>

		<guid isPermaLink="false">http://www.crikey.com.au/?p=110747</guid>
		<description><![CDATA[The Kraft snack food empire just got even more monolithic, finally succeeding in its bid to take over British chocolate giant Cadbury in a £11.9bn (about AU$21bn) takeover deal. The <em>Guardian</em> has a taste of how the deal went down.]]></description>
		<wfw:commentRss>http://www.guardian.co.uk/business/2010/jan/19/cadbury-kraft-takeover-chocolate/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Who will become the world&#8217;s chocolate king?</title>
		<link>http://adage.com/article?article_id=140648</link>
		<comments>http://adage.com/article?article_id=140648#comments</comments>
		<pubDate>Tue, 24 Nov 2009 01:52:26 +0000</pubDate>
		<dc:creator>Crikey</dc:creator>
				<category><![CDATA[Companies]]></category>
		<category><![CDATA[Links]]></category>
		<category><![CDATA[Cadbury]]></category>
		<category><![CDATA[chocolate]]></category>
		<category><![CDATA[confectionary market]]></category>
		<category><![CDATA[Ferrero]]></category>
		<category><![CDATA[Hershey]]></category>
		<category><![CDATA[Kraft]]></category>

		<guid isPermaLink="false">http://www.crikey.com.au/?p=100578</guid>
		<description><![CDATA[Kraft, Ferrero and Hershey would all love to get their sugar-coated fingers on piece of the sweet Cadbury pie -- and whichever does will rule the world's confectionery market.]]></description>
		<wfw:commentRss>http://adage.com/article?article_id=140648/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>It&#8217;s chocolate vs cheese in the Kraft and Cadbury food fight</title>
		<link>http://www.theatlanticwire.com/opinions/view/opinion/Cadbury-Makes-a-Face-at-Kraft-Foods-1542</link>
		<comments>http://www.theatlanticwire.com/opinions/view/opinion/Cadbury-Makes-a-Face-at-Kraft-Foods-1542#comments</comments>
		<pubDate>Tue, 10 Nov 2009 02:01:49 +0000</pubDate>
		<dc:creator>Crikey</dc:creator>
				<category><![CDATA[Companies]]></category>
		<category><![CDATA[Links]]></category>
		<category><![CDATA[Cadbury]]></category>
		<category><![CDATA[Kraft]]></category>

		<guid isPermaLink="false">http://www.crikey.com.au/?p=98107</guid>
		<description><![CDATA[Kraft has made another hostile $US16.4 billion bid to buy out Cadbury. Will Cadbury accept the offer, amid protests that it's not enough? Will Kraft raise the price, even though it has no rivals?]]></description>
		<wfw:commentRss>http://www.theatlanticwire.com/opinions/view/opinion/Cadbury-Makes-a-Face-at-Kraft-Foods-1542/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Breaking a piece off the Cadbury block</title>
		<link>http://business.timesonline.co.uk/tol/business/industry_sectors/consumer_goods/article6886449.ece</link>
		<comments>http://business.timesonline.co.uk/tol/business/industry_sectors/consumer_goods/article6886449.ece#comments</comments>
		<pubDate>Fri, 23 Oct 2009 05:33:17 +0000</pubDate>
		<dc:creator>Crikey</dc:creator>
				<category><![CDATA[Companies]]></category>
		<category><![CDATA[Links]]></category>
		<category><![CDATA[Cadbury]]></category>
		<category><![CDATA[Hersheys]]></category>
		<category><![CDATA[Kraft]]></category>
		<category><![CDATA[Nestle]]></category>

		<guid isPermaLink="false">http://www.crikey.com.au/?p=94970</guid>
		<description><![CDATA[Cadbury shareholders are preparing for a sweet deal, with a possible merger with Kraft, American chocolate company Hersheys or even Swiss company Nestlé, and share prices significantly higher than previously thought.]]></description>
		<wfw:commentRss>http://business.timesonline.co.uk/tol/business/industry_sectors/consumer_goods/article6886449.ece/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>The Vegemite votes are in: it&#8217;s &#8220;Cheesybite&#8221;</title>
		<link>http://mumbrella.com.au/vegemite-2-0-now-its-cheesybite-10153</link>
		<comments>http://mumbrella.com.au/vegemite-2-0-now-its-cheesybite-10153#comments</comments>
		<pubDate>Tue, 06 Oct 2009 23:31:23 +0000</pubDate>
		<dc:creator>Crikey</dc:creator>
				<category><![CDATA[Food & Travel]]></category>
		<category><![CDATA[Links]]></category>
		<category><![CDATA[The Ad Business]]></category>
		<category><![CDATA[Cheesybite]]></category>
		<category><![CDATA[Kraft]]></category>
		<category><![CDATA[marketing]]></category>
		<category><![CDATA[vegemite]]></category>
		<category><![CDATA[Vegemite iSnack 2.0]]></category>

		<guid isPermaLink="false">http://www.crikey.com.au/?p=91446</guid>
		<description><![CDATA[After the short but dramatic <a href="http://www.crikey.com.au/2009/10/05/is-isnack-2-0-a-marketing-success/">iSnack 2.0 saga</a>, Kraft's new and improved competition to name its new flavour of Vegemite has a winner: Cheesybite. Eh. Appropriately bland.]]></description>
		<wfw:commentRss>http://mumbrella.com.au/vegemite-2-0-now-its-cheesybite-10153/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>What&#8217;s cooking in the Kraft kitchen?</title>
		<link>http://online.wsj.com/article/SB125426900142051099.html?mod=WSJ_hpp_LEFTWhatsNewsCollection</link>
		<comments>http://online.wsj.com/article/SB125426900142051099.html?mod=WSJ_hpp_LEFTWhatsNewsCollection#comments</comments>
		<pubDate>Wed, 30 Sep 2009 06:46:39 +0000</pubDate>
		<dc:creator>Crikey</dc:creator>
				<category><![CDATA[Companies]]></category>
		<category><![CDATA[Food & Travel]]></category>
		<category><![CDATA[Links]]></category>
		<category><![CDATA[Kraft]]></category>
		<category><![CDATA[vegemite]]></category>
		<category><![CDATA[Vegemite iSnack 2.0]]></category>

		<guid isPermaLink="false">http://www.crikey.com.au/?p=90096</guid>
		<description><![CDATA[How does the second-largest food company in the world make such a big marketing cock-up like the iSnack 2.0? By trusting Australians to know their own market. A look at the Kraft's unique corporate structure, where regional autonomy rules.]]></description>
		<wfw:commentRss>http://online.wsj.com/article/SB125426900142051099.html?mod=WSJ_hpp_LEFTWhatsNewsCollection/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Kraft caves, will create Vegemite 2.0.1</title>
		<link>http://www.news.com.au/business/story/0,27753,26146566-31037,00.html</link>
		<comments>http://www.news.com.au/business/story/0,27753,26146566-31037,00.html#comments</comments>
		<pubDate>Wed, 30 Sep 2009 06:15:27 +0000</pubDate>
		<dc:creator>Crikey</dc:creator>
				<category><![CDATA[Companies]]></category>
		<category><![CDATA[Food & Travel]]></category>
		<category><![CDATA[Links]]></category>
		<category><![CDATA[The Ad Business]]></category>
		<category><![CDATA[FAIL]]></category>
		<category><![CDATA[Kraft]]></category>
		<category><![CDATA[PR disaster]]></category>
		<category><![CDATA[vegemite]]></category>
		<category><![CDATA[Vegemite iSnack 2.0]]></category>

		<guid isPermaLink="false">http://www.crikey.com.au/?p=90094</guid>
		<description><![CDATA[Only four days after it announced the name of its new Vegemite product, the widely-mocked "iSnack 2.0", Kraft has admitted the moniker was a flop and will now give it <em>another</em> name. Can <em>Crikey</em> take <a href="http://www.crikey.com.au/2009/09/28/vegemites-new-name-unites-the-internet-in-contempt/">some credit</a> for its downfall? Probably not. Will we? Yes. ]]></description>
		<wfw:commentRss>http://www.news.com.au/business/story/0,27753,26146566-31037,00.html/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Hitler finds out about iSnack 2.0</title>
		<link>http://www.crikey.com.au/2009/09/29/hitler-finds-out-about-isnack-2-0/</link>
		<comments>http://www.crikey.com.au/2009/09/29/hitler-finds-out-about-isnack-2-0/#comments</comments>
		<pubDate>Tue, 29 Sep 2009 01:41:27 +0000</pubDate>
		<dc:creator>Crikey</dc:creator>
				<category><![CDATA[The Ad Business]]></category>
		<category><![CDATA[Video]]></category>
		<category><![CDATA[Video of the Day]]></category>
		<category><![CDATA[branding]]></category>
		<category><![CDATA[Kraft]]></category>
		<category><![CDATA[marketing]]></category>
		<category><![CDATA[vegemite]]></category>
		<category><![CDATA[Vegemite iSnack 2.0]]></category>

		<guid isPermaLink="false">http://www.crikey.com.au/?p=89591</guid>
		<description><![CDATA[Even the Fuhrer has his knickers in a twist about the naming decision for Vegemite lite. "Forgive me ... it's just that I like Vegemite".]]></description>
		<wfw:commentRss>http://www.crikey.com.au/2009/09/29/hitler-finds-out-about-isnack-2-0/feed/</wfw:commentRss>
		<slash:comments>1</slash:comments>
		</item>
		<item>
		<title>Why Kraft gives Vegemite a bad name</title>
		<link>http://www.digital-media.net.au/article/vegemite-fails-on-purpose-with-isnack-2-0/500003.aspx</link>
		<comments>http://www.digital-media.net.au/article/vegemite-fails-on-purpose-with-isnack-2-0/500003.aspx#comments</comments>
		<pubDate>Mon, 28 Sep 2009 23:30:54 +0000</pubDate>
		<dc:creator>Crikey</dc:creator>
				<category><![CDATA[Links]]></category>
		<category><![CDATA[The Ad Business]]></category>
		<category><![CDATA[ad campaign]]></category>
		<category><![CDATA[Kraft]]></category>
		<category><![CDATA[pr]]></category>
		<category><![CDATA[PR stunts]]></category>
		<category><![CDATA[vegemite]]></category>
		<category><![CDATA[Vegemite iSnack 2.0]]></category>

		<guid isPermaLink="false">http://www.crikey.com.au/?p=89583</guid>
		<description><![CDATA[Australians <a href="http://www.crikey.com.au/2009/09/28/vegemites-new-name-unites-the-internet-in-contempt/">can't stop talking</a> about how bad the name "Vegemite iSnack 2.0" is. And that's exactly what Kraft wants, says <b>Willem Reyners Tay</b>.]]></description>
		<wfw:commentRss>http://www.digital-media.net.au/article/vegemite-fails-on-purpose-with-isnack-2-0/500003.aspx/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Vegemite&#8217;s new name unites the internet in contempt</title>
		<link>http://www.crikey.com.au/2009/09/28/vegemites-new-name-unites-the-internet-in-contempt/</link>
		<comments>http://www.crikey.com.au/2009/09/28/vegemites-new-name-unites-the-internet-in-contempt/#comments</comments>
		<pubDate>Sun, 27 Sep 2009 21:15:47 +0000</pubDate>
		<dc:creator>Ruth Brown</dc:creator>
				<category><![CDATA[Companies]]></category>
		<category><![CDATA[Online]]></category>
		<category><![CDATA[The Ad Business]]></category>
		<category><![CDATA[#Vegefail]]></category>
		<category><![CDATA[blogs]]></category>
		<category><![CDATA[FAIL]]></category>
		<category><![CDATA[Kraft]]></category>
		<category><![CDATA[nomenclature]]></category>
		<category><![CDATA[PR disaster]]></category>
		<category><![CDATA[social media]]></category>
		<category><![CDATA[Twitter]]></category>
		<category><![CDATA[vegemite]]></category>
		<category><![CDATA[Vegemite iSnack 2.0]]></category>

		<guid isPermaLink="false">http://www.crikey.com.au/?p=89179</guid>
		<description><![CDATA[Kraft has finally found a name for its "new" Vegemite -- and it's so horrible, the entire internet has gone into snark meltdown. ]]></description>
		<wfw:commentRss>http://www.crikey.com.au/2009/09/28/vegemites-new-name-unites-the-internet-in-contempt/feed/</wfw:commentRss>
		<slash:comments>45</slash:comments>
		</item>
		<item>
		<title>Kraft or Cadbury: will shareholders even notice the difference?</title>
		<link>http://www.nytimes.com/2009/09/15/business/15views.html</link>
		<comments>http://www.nytimes.com/2009/09/15/business/15views.html#comments</comments>
		<pubDate>Wed, 16 Sep 2009 00:17:09 +0000</pubDate>
		<dc:creator>Crikey</dc:creator>
				<category><![CDATA[Companies]]></category>
		<category><![CDATA[Links]]></category>
		<category><![CDATA[Cadbury]]></category>
		<category><![CDATA[Kraft]]></category>
		<category><![CDATA[takeover]]></category>

		<guid isPermaLink="false">http://www.crikey.com.au/?p=86813</guid>
		<description><![CDATA[Kraft's intention to take over Cadbury offers shareholders the chance to replace a mediocre offering with something a little bit more mediocre, write <b>Christopher Hughes</b> and <b>Edward Hadas</b>.]]></description>
		<wfw:commentRss>http://www.nytimes.com/2009/09/15/business/15views.html/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>What Kraftbury would mean for advertisers</title>
		<link>http://adage.com/article?article_id=138875</link>
		<comments>http://adage.com/article?article_id=138875#comments</comments>
		<pubDate>Fri, 11 Sep 2009 01:52:41 +0000</pubDate>
		<dc:creator>Crikey</dc:creator>
				<category><![CDATA[Companies]]></category>
		<category><![CDATA[Links]]></category>
		<category><![CDATA[The Ad Business]]></category>
		<category><![CDATA[Cadbury]]></category>
		<category><![CDATA[Kraft]]></category>

		<guid isPermaLink="false">http://www.crikey.com.au/?p=85721</guid>
		<description><![CDATA[If Kraft took over Cadbury -- as is its signalled intention -- that would give the merged company ad-buying power of $US2.7 billion worldwide. How will it spend it? <em>Emily Bryson York</em> has a look.]]></description>
		<wfw:commentRss>http://adage.com/article?article_id=138875/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Chocolate fondu: could Nestle bid for Cadbury?</title>
		<link>http://ftalphaville.ft.com/blog/2009/09/07/70316/kradbury-more-hot-chocolate/</link>
		<comments>http://ftalphaville.ft.com/blog/2009/09/07/70316/kradbury-more-hot-chocolate/#comments</comments>
		<pubDate>Tue, 08 Sep 2009 05:43:52 +0000</pubDate>
		<dc:creator>Crikey</dc:creator>
				<category><![CDATA[Companies]]></category>
		<category><![CDATA[Links]]></category>
		<category><![CDATA[Cadbury]]></category>
		<category><![CDATA[Hershey]]></category>
		<category><![CDATA[Kraft]]></category>
		<category><![CDATA[Nestle]]></category>
		<category><![CDATA[takeover]]></category>

		<guid isPermaLink="false">http://www.crikey.com.au/?p=85073</guid>
		<description><![CDATA[With Kraft signalling its intention to take over Cadbury, other potential suitors are rumoured to be taking notice. Like Nestle which might launch a counterbid (if it could get it past the competition commission).]]></description>
		<wfw:commentRss>http://ftalphaville.ft.com/blog/2009/09/07/70316/kradbury-more-hot-chocolate/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Cheap money fuels takeover splurge</title>
		<link>http://www.crikey.com.au/2009/09/08/cheap-money-fuelling-takeover-splurge/</link>
		<comments>http://www.crikey.com.au/2009/09/08/cheap-money-fuelling-takeover-splurge/#comments</comments>
		<pubDate>Tue, 08 Sep 2009 02:45:00 +0000</pubDate>
		<dc:creator>Glenn Dyer</dc:creator>
				<category><![CDATA[Companies]]></category>
		<category><![CDATA[Economy]]></category>
		<category><![CDATA[Australian economy]]></category>
		<category><![CDATA[banks]]></category>
		<category><![CDATA[Cadbury]]></category>
		<category><![CDATA[Disney]]></category>
		<category><![CDATA[Kraft]]></category>
		<category><![CDATA[lehman brothers]]></category>
		<category><![CDATA[Marvel]]></category>
		<category><![CDATA[mergers and acquisitions]]></category>

		<guid isPermaLink="false">http://www.crikey.com.au/2009/09/08/cheap-money-fuelling-takeover-splurge/</guid>
		<description><![CDATA[The past week has seen two big takeover attempts that tell us that the financial alchemists and spin doctors are out peddling their wares again: last week it was Disney and Marvel, overnight it was Kraft bidding for Cadbury.]]></description>
		<wfw:commentRss>http://www.crikey.com.au/2009/09/08/cheap-money-fuelling-takeover-splurge/feed/</wfw:commentRss>
		<slash:comments>1</slash:comments>
		</item>
		<item>
		<title>Food fight: Kraft looks to conquer Cadbury</title>
		<link>http://business.timesonline.co.uk/tol/business/industry_sectors/consumer_goods/article6825333.ece</link>
		<comments>http://business.timesonline.co.uk/tol/business/industry_sectors/consumer_goods/article6825333.ece#comments</comments>
		<pubDate>Mon, 07 Sep 2009 22:07:44 +0000</pubDate>
		<dc:creator>Crikey</dc:creator>
				<category><![CDATA[Companies]]></category>
		<category><![CDATA[Links]]></category>
		<category><![CDATA[Cadbury]]></category>
		<category><![CDATA[Kraft]]></category>
		<category><![CDATA[mergers and acquisitions]]></category>

		<guid isPermaLink="false">http://www.crikey.com.au/?p=84839</guid>
		<description><![CDATA[Kraft Foods has vowed to doggedly pursue a takeover of Cadbury, after the British chocolate empire rejected a $US16.7 billion bid, with the intention of creating a "global powerhouse of snacks, confectionery and quick meals."]]></description>
		<wfw:commentRss>http://business.timesonline.co.uk/tol/business/industry_sectors/consumer_goods/article6825333.ece/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>NEW Vegemite? Are they mad?</title>
		<link>http://www.theenthusiast.com.au/archives/2009/i-like-your-old-vegemite-better-than-your-new-vegemite/</link>
		<comments>http://www.theenthusiast.com.au/archives/2009/i-like-your-old-vegemite-better-than-your-new-vegemite/#comments</comments>
		<pubDate>Wed, 17 Jun 2009 02:39:17 +0000</pubDate>
		<dc:creator>Crikey</dc:creator>
				<category><![CDATA[Companies]]></category>
		<category><![CDATA[Food & Travel]]></category>
		<category><![CDATA[Links]]></category>
		<category><![CDATA[The Ad Business]]></category>
		<category><![CDATA[food]]></category>
		<category><![CDATA[Kraft]]></category>
		<category><![CDATA[vegemite]]></category>

		<guid isPermaLink="false">http://www.crikey.com.au/?p=67480</guid>
		<description><![CDATA[Kraft have announced plans to create a “smooth, velvety” new Vegemite mixture that includes cream cheese. Will it be Australia's answer to the notoriously disastrous New Coke? ]]></description>
		<wfw:commentRss>http://www.theenthusiast.com.au/archives/2009/i-like-your-old-vegemite-better-than-your-new-vegemite/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Rising coffee prices leaves a bitter taste</title>
		<link>http://www.crikey.com.au/2009/05/12/rising-coffee-prices-leaves-a-bitter-taste/</link>
		<comments>http://www.crikey.com.au/2009/05/12/rising-coffee-prices-leaves-a-bitter-taste/#comments</comments>
		<pubDate>Tue, 12 May 2009 03:36:59 +0000</pubDate>
		<dc:creator>Glenn Dyer</dc:creator>
				<category><![CDATA[Economy]]></category>
		<category><![CDATA[coffee]]></category>
		<category><![CDATA[commodity prices]]></category>
		<category><![CDATA[Global Financial Crisis]]></category>
		<category><![CDATA[Kraft]]></category>

		<guid isPermaLink="false">http://www.crikey.com.au/?p=57377</guid>
		<description><![CDATA[Coffee and sugar prices are rising and <b>Glenn Dyer</b> is now in mortal fear of mornings.]]></description>
		<wfw:commentRss>http://www.crikey.com.au/2009/05/12/rising-coffee-prices-leaves-a-bitter-taste/feed/</wfw:commentRss>
		<slash:comments>2</slash:comments>
		</item>
		<item>
		<title>Food companies get frugal</title>
		<link>http://online.wsj.com/article/SB124024718501035543.html</link>
		<comments>http://online.wsj.com/article/SB124024718501035543.html#comments</comments>
		<pubDate>Tue, 21 Apr 2009 06:28:51 +0000</pubDate>
		<dc:creator>Crikey</dc:creator>
				<category><![CDATA[Companies]]></category>
		<category><![CDATA[Links]]></category>
		<category><![CDATA[Campbells]]></category>
		<category><![CDATA[canned goods]]></category>
		<category><![CDATA[depression]]></category>
		<category><![CDATA[food]]></category>
		<category><![CDATA[Heinz]]></category>
		<category><![CDATA[Kraft]]></category>
		<category><![CDATA[recession]]></category>

		<guid isPermaLink="false">http://www.crikey.com.au/?p=52517</guid>
		<description><![CDATA[The packaged-food industry has long touted itself as recession-proof. But strapped consumers are shattering that assumption, setting off a frenzy in the nation's supermarket aisles and cooking labs.]]></description>
		<wfw:commentRss>http://online.wsj.com/article/SB124024718501035543.html/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
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