Kraft, Ferrero and Hershey would all love to get their sugar-coated fingers on piece of the sweet Cadbury pie — and whichever does will rule the world’s confectionery market.
Kraft
It’s chocolate vs cheese in the Kraft and Cadbury food fight
Kraft has made another hostile $US16.4 billion bid to buy out Cadbury. Will Cadbury accept the offer, amid protests that it’s not enough? Will Kraft raise the price, even though it has no rivals?
Breaking a piece off the Cadbury block
Cadbury shareholders are preparing for a sweet deal, with a possible merger with Kraft, American chocolate company Hersheys or even Swiss company Nestlé, and share prices significantly higher than previously thought.
The Vegemite votes are in: it’s “Cheesybite”
After the short but dramatic iSnack 2.0 saga, Kraft’s new and improved competition to name its new flavour of Vegemite has a winner: Cheesybite. Eh. Appropriately bland.
What’s cooking in the Kraft kitchen?
How does the second-largest food company in the world make such a big marketing cock-up like the iSnack 2.0? By trusting Australians to know their own market. A look at the Kraft’s unique corporate structure, where regional autonomy rules.
Kraft caves, will create Vegemite 2.0.1
Only four days after it announced the name of its new Vegemite product, the widely-mocked “iSnack 2.0”, Kraft has admitted the moniker was a flop and will now give it another name. Can Crikey take some credit for its downfall? Probably not. Will we? Yes.
Why Kraft gives Vegemite a bad name
Australians can’t stop talking about how bad the name “Vegemite iSnack 2.0” is. And that’s exactly what Kraft wants, says Willem Reyners Tay.
Vegemite’s new name unites the internet in contempt
Kraft has finally found a name for its “new” Vegemite — and it’s so horrible, the entire internet has gone into snark meltdown.
Kraft or Cadbury: will shareholders even notice the difference?
Kraft’s intention to take over Cadbury offers shareholders the chance to replace a mediocre offering with something a little bit more mediocre, write Christopher Hughes and Edward Hadas.
What Kraftbury would mean for advertisers
If Kraft took over Cadbury — as is its signalled intention — that would give the merged company ad-buying power of $US2.7 billion worldwide. How will it spend it? Emily Bryson York has a look.
Chocolate fondu: could Nestle bid for Cadbury?
With Kraft signalling its intention to take over Cadbury, other potential suitors are rumoured to be taking notice. Like Nestle which might launch a counterbid (if it could get it past the competition commission).
Cheap money fuels takeover splurge
The past week has seen two big takeover attempts that tell us that the financial alchemists and spin doctors are out peddling their wares again: last week it was Disney and Marvel, overnight it was Kraft bidding for Cadbury.
Food fight: Kraft looks to conquer Cadbury
Kraft Foods has vowed to doggedly pursue a takeover of Cadbury, after the British chocolate empire rejected a $US16.7 billion bid, with the intention of creating a “global powerhouse of snacks, confectionery and quick meals.”
NEW Vegemite? Are they mad?
Kraft have announced plans to create a “smooth, velvety” new Vegemite mixture that includes cream cheese. Will it be Australia’s answer to the notoriously disastrous New Coke?
Rising coffee prices leaves a bitter taste
Coffee and sugar prices are rising and Glenn Dyer is now in mortal fear of mornings.
Food companies get frugal
The packaged-food industry has long touted itself as recession-proof. But strapped consumers are shattering that assumption, setting off a frenzy in the nation’s supermarket aisles and cooking labs.
