Shame on Kellogg’sFor the fourth year running, Kellogg’s has been dubbed the worst advertiser of junk food to children in Australia by The Parents Jury. It sure knows how to cash in on kid’s pestering,reports Melissa Sweet
Kellogg’s
World Cup: Soccer in the supermarket: undies selling fast
Leading supermarket brands are going head-to-head for extra sales that comes from love of the Socceroos. But just ‘cause its green and gold, doesn’t mean it’s official merchandise.
PHOTO GALLERY: Tuck into a bowlful of nostalgia
Breakfast cereal — and its slogans — are a nice little snapshot of the times, from Rice Bubbles being marketed in war rationing times as a good filler, to ‘constipation’ being mentioned four times in a Special K ad.
Can Coco Pops protect you from swine flu?
Cereal giant Kellogg is in trouble in the US for emblazoning “Now helps support your child’s IMMUNITY” across the front of its Cocoa Krispies (that’s Coco Pops to you, skip) packets, amid the country’s swine flu hysteria. Can the company convince the courts the claims are medically sound?
Kellogg fights fake corn flakes — with lasers!
Cereal king Kellogg has decided to tackle the pressing issue of imitation corn flakes by using lasers to brand its authentic flakes with the company’s signature logo. Take that, black market breakfast cereals!
OK, OK, so sugar doesn’t make you pay attention
Kellogg’s has agreed to settle federal claims that they falsely advertised the benefits of eating Frosted Mini-Wheats, including that children who ate the cereal got a 20% boost in attentiveness.
