Looks like Matt Preston’s CD was just the tip of the MasterChef cash-cow-milking iceberg: News Magazines is spinning the hit TV show into a magazine.
Jumping the shark

Rock ‘n Roll Rudd
Kevin Rudd’s globular mug is headed for the pages of Rolling Stone magazine. Because nothing says “rock” like a man who lists Handel’s Messiah as his favourite tune.
Design the next Simpsons character
Oh, how epically wrong this could go: The Simpsons is holding a contest for fans to create a new character for the show. Can anyone say ‘Cousin Oliver’ (or perhaps ‘Poochie’)?
Al-Qaida’s recruitment crisis
Militant Islam just isn’t pulling in the punters like it used to. Eight years since 9/11, the group’s failed to have any big “hits” in the West since the 2005 London bombings, despite expanding its operations. Has it jumped the shark?
Sponsored Tweets: Twitter jumps the shark?
After plenty of hype, a new platform called Sponsored Tweets, where Twitter users to hook up with advertisers and earn money for tweeting about their wares, has finally launched. Is this the beginning of the end of Twitter as we know it?
Fight Club director slated for Facebook movie
Fight Club director David Fincher is looking likely to direct a movie about Facebook. Yes, they’re making a movie about Facebook. We know.
Brace yourself: It’s Twitter TV
Social networking tool Twitter are developing a television game show, in which contestants utilise Twitter to put them “on the trail of celebrities”.
Twitter jumps the whale
Twitter: is it all over?
Second Life starts to grow again
Just when you thought virtual world Second Life was sooo 2007, user numbers have been on the rise again.
Blogwatch: The not so Golden Globes
Golden evolution … All a little lacklustre … The host with the most? … Jumping the shark … Behind the “scenes” …








