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‘When elephants go to war, the ants get trampled’: The Hoopla closes as field gets more crowded

Citing a crowded market and low revenues, The Hoopla is shutting up shop.

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After jumping through enough ad hoops, a paywalled circus begins

Advertisers don’t want to advertise to women in their 50s, and that was a problem for online startup The Hoopla. Now the business will shift to a risky revenue model derived from the audience.

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Womens Agenda

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Smart Company

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StartupSmart

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Property Observer

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