Marketers have never abandoned the idea that men and women require their own ‘special’ products. Women’s products are often tinted pink and advertised with cuddly names and breathy female voiceovers. Insulting much?
Hummingbird Blonde
A dispiriting attempt to flog beer to women
Following from the ’80s flop that was Swan Gold, National Distilleries is gifting the ladies with another ‘special’ beer: Hummingbird Blonde Lager. Do women really need our own patronising, bastardised version of beer, asks Mel Cambell.
