This would have to be one of the oddest business stories for years. No one could have thought of a boring and fairly conservative company such as Honda being involved in fish trading.
Honda
Pink bits: the absurd world of gendered consumer products
Marketers have never abandoned the idea that men and women require their own ‘special’ products. Women’s products are often tinted pink and advertised with cuddly names and breathy female voiceovers. Insulting much?
Prius: just another word for hybrid
When people think hybrid, they still think Toyota’s Prius. Perhaps that’s why Honda’s Insight hybrid alternative isn’t setting the market on fire, despite being priced lower.
“Biblically terrible”: Honda’s new low-cost hybrid
Honda’s new low-cost hybrid, the Insight, may be environmentally friendly, but it kind of sucks — a lot, says Jeremy Clarkson.
Honda exits as F1 global financial crisis looms
Like a hurricane on the tail of a breeze, Honda has baulked at the global financial situation and plunged the world of Formula 1 into its own crisis, writes Andrew Maitland.
