What a proper blokes’ ad looks likeBrands like Home Timber and Hardware and Repco know how to sell to blokes: cut the crap and market yourself as a “proper” store that knows how things “oughta be”, writes Andrew Tijs.
Home Timber and Hardware
Lowes hardware just the beginning for Woolworths
Retail giant Woolworths is moving into hardware to take on Wesfarmers’s key business, Bunnings Warehouse, making a takeover bid for Danks Holdings, which operates Home Timber and Hardware, Thrifty-Link and Plants Plus Garden Centres.
