An US marketing company pays bloggers on major US websites to insert links to company’s websites in the middle of an article — and its clients include Dell and T-Mobile, says Hamilton Noltan.
Gawker
How to succeed in new media
Gawker founder Nick Denton is currently in the process of redesigning his websites, ditching the traditional basic blog structure in favour of formats more conducive to images and video. Tim Dunlop presents his mini masterclass in new media tools and tips.
Gawking at his blog empire 
Blog bullies: Gawker picks fights with the big boys
Blogging can be big business and Gawker Media is now such a powerful media organisation that it’s not afraid to publicly slaughter companies like American Apparel and Apple.
Steve Jobs’ most hated website
Gawker has been brutal with its Apple coverage of late, from the leaked iPhone 4, to the email spat with Steve Jobs and now the iPad exposed emails story. Steve Jobs must be getting hot under his skivvy collar.
Steve Jobs vs. Gawker: the porn email war
Gawker’s Ryan Tate picked an email fight with Apple boss CEO over the idea of the iPad as revolutionary, Adobe vs. Apple, the leaked iPhone 4 saga and whether Apple should censor porn. Surprisingly, Jobs wrote back. Again and again.
Should Gizmodo have paid for the leaked iPhone?
Gizmodo got a major scoop with the leaking of the new iPhone. Foster Kamer talks to Gawker Media head honcho Nick Denton about Steve Jobs’ angry phone call, the ethics of publishing the scoop and whether they’re on Apple’s black list now.
Why I quit my job as a national newspaper editor to be a blogger
Why would any self-respecting journo leave their job as an editor at one of the US’s largest national newspapers, the LA Times to work for media gossip site Gawker? To be part of the nation’s “cultural conversation”.
How much did Gawker pay for its Balloon Boy exclusive?
Media gossip site and unapologetic fans of chequebook journalism Gawker beat the mainstream media to the weekend’s big scoop with its exclusive “I Helped Richard Heene Plan a Balloon Hoax” — but how much did they pay for the privilege?
Gawker translate censored story into Russian
Outraged at revelations that GQ buried a story linking Vladimir Putin to a series of 1999 bombings to keep it out of Russia, Gawker has rallied its readership to translate the article into Russian and spread it online.
Did Gawker prompt a State Department investigation?
US secretary of state Hillary Clinton has ordered an investigation into allegations that private security contractors guarding the US embassy in Kabul are having wild, drunken parties involving prostitutes, violence and hazing. Can snarky media gossip site Gawker take credit?
Gawker bring back chequebook journalism
Gawker Media — the stable housing Defamer, Lifehacker, Gizmodo et al — will once again offer payment to tipsters based on the amount of pageviews generated by posts based on their tips.
Gawker founder: “We may inadvertently commit journalism”
Try as he might, Gawker founder Nick Denton’s attempts to run a snarky media gossip site often results in real journalism.
Gawker chief rejects old media hacks
Yes there’s a lot of experienced print journos desperate for work at the moment, but the head of the Gawker blog empire, Nick Denton, says he doesn’t want them. “They don’t adjust well to working online.” Ouch.
Pay-per-view not a blogger’s friend
What’s more important for a website’s longevity? Who’s reading? Or how many people are reading? Jane Nethercote poses some questions.
“Kevin Rudd’s strip shame” girdles the globe
The world’s newspapers are revelling in the fact that finally there’s something interesting to report about Australia (that isn’t Pauline Hanson).
Rupert Street Journal looks a done deal
The skinny is that Rupert Murdoch’s News Corporation has reached an “in principle” deal with negotiators from Dow Jones that would ensure the editorial independence of The Wall Street Journal. And then there’s China, Wendi and the Grim Reaper.
