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	<title>Crikey &#187; FAIL</title>
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		<title>Yellow Pages cooks up a social media FAIL with &#8220;Hidden Pizza&#8221;</title>
		<link>http://anthillonline.com/hidden-pizza-restaurant-reveals-not-so-hidden-flaws-in-yellow-pages-digital-strategy/</link>
		<comments>http://anthillonline.com/hidden-pizza-restaurant-reveals-not-so-hidden-flaws-in-yellow-pages-digital-strategy/#comments</comments>
		<pubDate>Mon, 19 Apr 2010 01:02:38 +0000</pubDate>
		<dc:creator>Crikey</dc:creator>
				<category><![CDATA[Links]]></category>
		<category><![CDATA[Online]]></category>
		<category><![CDATA[The Ad Business]]></category>
		<category><![CDATA[FAIL]]></category>
		<category><![CDATA[Google]]></category>
		<category><![CDATA[online marketing]]></category>
		<category><![CDATA[Sensis]]></category>
		<category><![CDATA[social media]]></category>
		<category><![CDATA[the Internet]]></category>
		<category><![CDATA[Twitter]]></category>
		<category><![CDATA[Yellow Pages]]></category>

		<guid isPermaLink="false">http://www.crikey.com.au/?p=131461</guid>
		<description><![CDATA[A campaign by Yellow Pages to create social media hype with the promise of free pizza has backfired spectacularly, proving just how irrelevant the clunky old book -- and its online arm -- is in the age of Google, Twitter and Foursquare, explains <b>Lachy Warton</b>.]]></description>
		<wfw:commentRss>http://anthillonline.com/hidden-pizza-restaurant-reveals-not-so-hidden-flaws-in-yellow-pages-digital-strategy/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Nestle&#8217;s Facebook FAIL</title>
		<link>http://news.cnet.com/8301-13577_3-20000805-36.html</link>
		<comments>http://news.cnet.com/8301-13577_3-20000805-36.html#comments</comments>
		<pubDate>Mon, 22 Mar 2010 05:01:01 +0000</pubDate>
		<dc:creator>Crikey</dc:creator>
				<category><![CDATA[Links]]></category>
		<category><![CDATA[Online]]></category>
		<category><![CDATA[The Ad Business]]></category>
		<category><![CDATA[Facebook]]></category>
		<category><![CDATA[FAIL]]></category>
		<category><![CDATA[Nestle]]></category>
		<category><![CDATA[social marketing]]></category>
		<category><![CDATA[social media]]></category>

		<guid isPermaLink="false">http://www.crikey.com.au/?p=125236</guid>
		<description><![CDATA[Food empire Nestle showed how <em>not</em> to do social marketing recently, pissing off fans by deleting comments and engaging in childish flame-wars with critics, before finally having to apologise: "I have stopped being rude."]]></description>
		<wfw:commentRss>http://news.cnet.com/8301-13577_3-20000805-36.html/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Happy International Women&#8217;s Day from Freedom Furniture</title>
		<link>http://mumbrella.com.au/freedom-furniture-comes-up-with-one-for-the-little-ladies-19929</link>
		<comments>http://mumbrella.com.au/freedom-furniture-comes-up-with-one-for-the-little-ladies-19929#comments</comments>
		<pubDate>Mon, 08 Mar 2010 01:54:39 +0000</pubDate>
		<dc:creator>Crikey</dc:creator>
				<category><![CDATA[Links]]></category>
		<category><![CDATA[The Ad Business]]></category>
		<category><![CDATA[FAIL]]></category>
		<category><![CDATA[feminism]]></category>
		<category><![CDATA[Freedom Furniture]]></category>
		<category><![CDATA[International Women's Day]]></category>
		<category><![CDATA[women's rights]]></category>

		<guid isPermaLink="false">http://www.crikey.com.au/?p=121567</guid>
		<description><![CDATA[What better way to celebrate the emancipation of women than with this timely ad from Freedom Furniture, declaring: "Every woman's dream: Being rewarded to go shopping". ]]></description>
		<wfw:commentRss>http://mumbrella.com.au/freedom-furniture-comes-up-with-one-for-the-little-ladies-19929/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Bad fashion shoot concepts #253: The Holocaust</title>
		<link>http://jezebel.com/5410919/publisher-defends-apologizes-for-holocaust-memorial-fashion-shoot</link>
		<comments>http://jezebel.com/5410919/publisher-defends-apologizes-for-holocaust-memorial-fashion-shoot#comments</comments>
		<pubDate>Tue, 24 Nov 2009 00:03:58 +0000</pubDate>
		<dc:creator>Crikey</dc:creator>
				<category><![CDATA[Links]]></category>
		<category><![CDATA[Print]]></category>
		<category><![CDATA[aviation industry]]></category>
		<category><![CDATA[easyJet]]></category>
		<category><![CDATA[FAIL]]></category>
		<category><![CDATA[fashion industry]]></category>
		<category><![CDATA[fashion shoots]]></category>
		<category><![CDATA[Magazines]]></category>
		<category><![CDATA[the Holocaust]]></category>

		<guid isPermaLink="false">http://www.crikey.com.au/?p=100522</guid>
		<description><![CDATA[The publisher of airline EasyJet's inflight magazine has been forced to apologise after the mag staged a fashion photoshoot at Berlin's Holocaust memorial. Maybe red flags aren't "in" this season...]]></description>
		<wfw:commentRss>http://jezebel.com/5410919/publisher-defends-apologizes-for-holocaust-memorial-fashion-shoot/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Local newsreaders attempt to explain &#8220;emo&#8221;. Fail.</title>
		<link>http://blogs.riverfronttimes.com/atoz/2009/11/top_five_emo_tv_news_videos_alyssa_bustamante_ksdk_st_louis_2009_elizabeth_oltens.php</link>
		<comments>http://blogs.riverfronttimes.com/atoz/2009/11/top_five_emo_tv_news_videos_alyssa_bustamante_ksdk_st_louis_2009_elizabeth_oltens.php#comments</comments>
		<pubDate>Sun, 22 Nov 2009 23:52:10 +0000</pubDate>
		<dc:creator>Crikey</dc:creator>
				<category><![CDATA[Links]]></category>
		<category><![CDATA[TV & Radio]]></category>
		<category><![CDATA[emo]]></category>
		<category><![CDATA[FAIL]]></category>
		<category><![CDATA[lazy journalism]]></category>
		<category><![CDATA[local news]]></category>
		<category><![CDATA[newsreaders]]></category>
		<category><![CDATA[youth cultures]]></category>

		<guid isPermaLink="false">http://www.crikey.com.au/?p=100135</guid>
		<description><![CDATA[When news programs attempt to keep up with "da yoof", hilarity often ensues. Case in point, this round-up of local US news programs warning on the dangers of teen "emo" culture: "the more depressed you look, the more points you earn."]]></description>
		<wfw:commentRss>http://blogs.riverfronttimes.com/atoz/2009/11/top_five_emo_tv_news_videos_alyssa_bustamante_ksdk_st_louis_2009_elizabeth_oltens.php/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>I thought it was the complexity of modern life&#8230;</title>
		<link>http://www.crikey.com.au/2009/10/22/first-dog-on-the-moon-428/</link>
		<comments>http://www.crikey.com.au/2009/10/22/first-dog-on-the-moon-428/#comments</comments>
		<pubDate>Thu, 22 Oct 2009 02:00:00 +0000</pubDate>
		<dc:creator>Crikey</dc:creator>
				<category><![CDATA[First Dog on the Moon]]></category>
		<category><![CDATA[despair]]></category>
		<category><![CDATA[dog]]></category>
		<category><![CDATA[FAIL]]></category>
		<category><![CDATA[frog]]></category>
		<category><![CDATA[grim charade]]></category>
		<category><![CDATA[kurt cobain]]></category>
		<category><![CDATA[madness]]></category>
		<category><![CDATA[suicide]]></category>

		<guid isPermaLink="false">http://www.crikey.com.au/2009/10/22/first-dog-on-the-moon-428/</guid>
		<description><![CDATA[...but no.]]></description>
		<wfw:commentRss>http://www.crikey.com.au/2009/10/22/first-dog-on-the-moon-428/feed/</wfw:commentRss>
		<slash:comments>25</slash:comments>
		</item>
		<item>
		<title>Kraft caves, will create Vegemite 2.0.1</title>
		<link>http://www.news.com.au/business/story/0,27753,26146566-31037,00.html</link>
		<comments>http://www.news.com.au/business/story/0,27753,26146566-31037,00.html#comments</comments>
		<pubDate>Wed, 30 Sep 2009 06:15:27 +0000</pubDate>
		<dc:creator>Crikey</dc:creator>
				<category><![CDATA[Companies]]></category>
		<category><![CDATA[Food & Travel]]></category>
		<category><![CDATA[Links]]></category>
		<category><![CDATA[The Ad Business]]></category>
		<category><![CDATA[FAIL]]></category>
		<category><![CDATA[Kraft]]></category>
		<category><![CDATA[PR disaster]]></category>
		<category><![CDATA[vegemite]]></category>
		<category><![CDATA[Vegemite iSnack 2.0]]></category>

		<guid isPermaLink="false">http://www.crikey.com.au/?p=90094</guid>
		<description><![CDATA[Only four days after it announced the name of its new Vegemite product, the widely-mocked "iSnack 2.0", Kraft has admitted the moniker was a flop and will now give it <em>another</em> name. Can <em>Crikey</em> take <a href="http://www.crikey.com.au/2009/09/28/vegemites-new-name-unites-the-internet-in-contempt/">some credit</a> for its downfall? Probably not. Will we? Yes. ]]></description>
		<wfw:commentRss>http://www.news.com.au/business/story/0,27753,26146566-31037,00.html/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Vegemite&#8217;s new name unites the internet in contempt</title>
		<link>http://www.crikey.com.au/2009/09/28/vegemites-new-name-unites-the-internet-in-contempt/</link>
		<comments>http://www.crikey.com.au/2009/09/28/vegemites-new-name-unites-the-internet-in-contempt/#comments</comments>
		<pubDate>Sun, 27 Sep 2009 21:15:47 +0000</pubDate>
		<dc:creator>Ruth Brown</dc:creator>
				<category><![CDATA[Companies]]></category>
		<category><![CDATA[Online]]></category>
		<category><![CDATA[The Ad Business]]></category>
		<category><![CDATA[#Vegefail]]></category>
		<category><![CDATA[blogs]]></category>
		<category><![CDATA[FAIL]]></category>
		<category><![CDATA[Kraft]]></category>
		<category><![CDATA[nomenclature]]></category>
		<category><![CDATA[PR disaster]]></category>
		<category><![CDATA[social media]]></category>
		<category><![CDATA[Twitter]]></category>
		<category><![CDATA[vegemite]]></category>
		<category><![CDATA[Vegemite iSnack 2.0]]></category>

		<guid isPermaLink="false">http://www.crikey.com.au/?p=89179</guid>
		<description><![CDATA[Kraft has finally found a name for its "new" Vegemite -- and it's so horrible, the entire internet has gone into snark meltdown. ]]></description>
		<wfw:commentRss>http://www.crikey.com.au/2009/09/28/vegemites-new-name-unites-the-internet-in-contempt/feed/</wfw:commentRss>
		<slash:comments>45</slash:comments>
		</item>
		<item>
		<title>MTV recruits Twitter correspondent</title>
		<link>http://newsroom.mtv.com/2009/09/09/ijustine-mtv-vma</link>
		<comments>http://newsroom.mtv.com/2009/09/09/ijustine-mtv-vma#comments</comments>
		<pubDate>Fri, 11 Sep 2009 00:31:48 +0000</pubDate>
		<dc:creator>Crikey</dc:creator>
				<category><![CDATA[Links]]></category>
		<category><![CDATA[Online]]></category>
		<category><![CDATA[TV & Radio]]></category>
		<category><![CDATA[FAIL]]></category>
		<category><![CDATA[MTV]]></category>
		<category><![CDATA[online news]]></category>
		<category><![CDATA[social media]]></category>
		<category><![CDATA[Twitter]]></category>

		<guid isPermaLink="false">http://www.crikey.com.au/?p=85863</guid>
		<description><![CDATA[Remember when MTV was <em>counter</em>-culture? Ah well, this is a post-<em><a href="http://en.wikipedia.org/wiki/Newlyweds:_Nick_and_Jessica">Newlyweds</a></em> world, and the music channel is desperately chasing the zeitgeist by adding blogger <a href="http://twitter.com/ijustine">iJustine</a> as a "Twitter correspondent" for this year's Video Music Awards. "<a href="http://www.youtube.com/watch?v=Syz0Kl_58ow">OMGZ!! WATCH ME ON THE 2009 VMAs!!!!</a>" she vlogs.]]></description>
		<wfw:commentRss>http://newsroom.mtv.com/2009/09/09/ijustine-mtv-vma/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>FAIL: how one word went from verb to interjection&#8230; to viral</title>
		<link>http://www.nytimes.com/2009/08/09/magazine/09FOB-onlanguage-t.html</link>
		<comments>http://www.nytimes.com/2009/08/09/magazine/09FOB-onlanguage-t.html#comments</comments>
		<pubDate>Mon, 10 Aug 2009 05:24:11 +0000</pubDate>
		<dc:creator>Crikey</dc:creator>
				<category><![CDATA[Links]]></category>
		<category><![CDATA[Online]]></category>
		<category><![CDATA[People & Ideas]]></category>
		<category><![CDATA[FAIL]]></category>
		<category><![CDATA[language]]></category>
		<category><![CDATA[memes]]></category>
		<category><![CDATA[social media]]></category>
		<category><![CDATA[the Internet]]></category>

		<guid isPermaLink="false">http://www.crikey.com.au/?p=79095</guid>
		<description><![CDATA[How did the word 'fail' go from humble verb to an epically popular interjection and internet phenomenon? A tale of syntax and social media.]]></description>
		<wfw:commentRss>http://www.nytimes.com/2009/08/09/magazine/09FOB-onlanguage-t.html/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>O&#8217;Reilly&#8217;s muddled maths</title>
		<link>http://www.crikey.com.au/2009/07/30/oreillys-muddled-maths/</link>
		<comments>http://www.crikey.com.au/2009/07/30/oreillys-muddled-maths/#comments</comments>
		<pubDate>Thu, 30 Jul 2009 00:36:14 +0000</pubDate>
		<dc:creator>Crikey</dc:creator>
				<category><![CDATA[TV & Radio]]></category>
		<category><![CDATA[Video]]></category>
		<category><![CDATA[Bill O'Reilly]]></category>
		<category><![CDATA[FAIL]]></category>
		<category><![CDATA[Fox News]]></category>

		<guid isPermaLink="false">http://www.crikey.com.au/?p=76914</guid>
		<description><![CDATA[Why does America have lower life expectancy than Canada? Why, because they have more people and thus more accidents, says Bill O'Reilly.]]></description>
		<wfw:commentRss>http://www.crikey.com.au/2009/07/30/oreillys-muddled-maths/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Daily Tele serves up a big plate of fail</title>
		<link>http://www.crikey.com.au/2009/07/20/daily-tele-serves-up-a-big-plate-of-fail/</link>
		<comments>http://www.crikey.com.au/2009/07/20/daily-tele-serves-up-a-big-plate-of-fail/#comments</comments>
		<pubDate>Sun, 19 Jul 2009 23:31:56 +0000</pubDate>
		<dc:creator>Ruth Brown</dc:creator>
				<category><![CDATA[Journalism]]></category>
		<category><![CDATA[Daily Telegraph]]></category>
		<category><![CDATA[FAIL]]></category>
		<category><![CDATA[MasterChef Australia]]></category>

		<guid isPermaLink="false">http://www.crikey.com.au/?p=74572</guid>
		<description><![CDATA[Keen to scoop all the other news outlets with the story of who won last night's <em>MasterChef</em> finale, the <em>Daily Telegraph</em> filed their story on it half an hour before the fact -- and with the wrong winner.]]></description>
		<wfw:commentRss>http://www.crikey.com.au/2009/07/20/daily-tele-serves-up-a-big-plate-of-fail/feed/</wfw:commentRss>
		<slash:comments>8</slash:comments>
		</item>
		<item>
		<title>Starbucks&#8217; new marketing strategy: pretending not to be Starbucks</title>
		<link>http://seattletimes.nwsource.com/html/localnews/2009479123_starbucks16.html</link>
		<comments>http://seattletimes.nwsource.com/html/localnews/2009479123_starbucks16.html#comments</comments>
		<pubDate>Fri, 17 Jul 2009 02:51:58 +0000</pubDate>
		<dc:creator>Crikey</dc:creator>
				<category><![CDATA[Companies]]></category>
		<category><![CDATA[Food & Travel]]></category>
		<category><![CDATA[Links]]></category>
		<category><![CDATA[The Ad Business]]></category>
		<category><![CDATA[coffee]]></category>
		<category><![CDATA[FAIL]]></category>
		<category><![CDATA[rebranding]]></category>
		<category><![CDATA[starbucks]]></category>

		<guid isPermaLink="false">http://www.crikey.com.au/?p=74260</guid>
		<description><![CDATA[Starbucks are renaming and redesigning some of their stores to look like local, independent coffee stores. Meanwhile, they've pissed off <i>real</i> local, independent coffee stores by sending in scouts to snoop around and "research" how they work.]]></description>
		<wfw:commentRss>http://seattletimes.nwsource.com/html/localnews/2009479123_starbucks16.html/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>In Soviet News Corp, typo edits you</title>
		<link>http://www.crikey.com.au/2009/07/03/in-soviet-news-corp-typo-edits-you/</link>
		<comments>http://www.crikey.com.au/2009/07/03/in-soviet-news-corp-typo-edits-you/#comments</comments>
		<pubDate>Fri, 03 Jul 2009 03:30:00 +0000</pubDate>
		<dc:creator>Crikey</dc:creator>
				<category><![CDATA[Print]]></category>
		<category><![CDATA[Courier-Mail]]></category>
		<category><![CDATA[FAIL]]></category>
		<category><![CDATA[The Australian]]></category>
		<category><![CDATA[typos]]></category>

		<guid isPermaLink="false">http://www.crikey.com.au/?p=71286</guid>
		<description><![CDATA[The pot looked rather black after "a doozy of a typo" appeared in the <em>Oz</em> opinion page headline yesterday over the extract of John Hartigan's speech.]]></description>
		<wfw:commentRss>http://www.crikey.com.au/2009/07/03/in-soviet-news-corp-typo-edits-you/feed/</wfw:commentRss>
		<slash:comments>1</slash:comments>
		</item>
		<item>
		<title>The Hun&#8216;s multimedia fail</title>
		<link>http://www.crikey.com.au/2009/06/26/the-huns-multimedia-fail/</link>
		<comments>http://www.crikey.com.au/2009/06/26/the-huns-multimedia-fail/#comments</comments>
		<pubDate>Fri, 26 Jun 2009 03:30:37 +0000</pubDate>
		<dc:creator>Crikey</dc:creator>
				<category><![CDATA[Online]]></category>
		<category><![CDATA[FAIL]]></category>
		<category><![CDATA[Herald Sun]]></category>
		<category><![CDATA[Melbourne]]></category>
		<category><![CDATA[public transport]]></category>
		<category><![CDATA[YouTube]]></category>

		<guid isPermaLink="false">http://www.crikey.com.au/?p=69736</guid>
		<description><![CDATA[The <em>Herald Sun</em> beef out a story with some clips nicked from YouTube... they probably should have actually watched them first.]]></description>
		<wfw:commentRss>http://www.crikey.com.au/2009/06/26/the-huns-multimedia-fail/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>It&#8217;s 2007 all over again at Adelaide Now</title>
		<link>http://www.crikey.com.au/2009/05/14/its-2007-all-over-again-at-adelaide-now/</link>
		<comments>http://www.crikey.com.au/2009/05/14/its-2007-all-over-again-at-adelaide-now/#comments</comments>
		<pubDate>Thu, 14 May 2009 02:58:06 +0000</pubDate>
		<dc:creator>Crikey</dc:creator>
				<category><![CDATA[Online]]></category>
		<category><![CDATA[Adelaide Now]]></category>
		<category><![CDATA[Budget 09]]></category>
		<category><![CDATA[FAIL]]></category>
		<category><![CDATA[Peter Costello]]></category>

		<guid isPermaLink="false">http://www.crikey.com.au/?p=58282</guid>
		<description><![CDATA[<i>Adelaide Now</i> has all the latest news from, err, Peter Costello's budget...]]></description>
		<wfw:commentRss>http://www.crikey.com.au/2009/05/14/its-2007-all-over-again-at-adelaide-now/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Foster&#8217;s intranet goes public &#8212; here are the highlights</title>
		<link>http://www.crikey.com.au/2009/04/20/fosters-intranet-goes-public-here-are-the-highlights/</link>
		<comments>http://www.crikey.com.au/2009/04/20/fosters-intranet-goes-public-here-are-the-highlights/#comments</comments>
		<pubDate>Mon, 29 Nov 1999 14:00:00 +0000</pubDate>
		<dc:creator>Crikey</dc:creator>
				<category><![CDATA[Companies]]></category>
		<category><![CDATA[Links]]></category>
		<category><![CDATA[Science & Tech]]></category>
		<category><![CDATA[alcopops]]></category>
		<category><![CDATA[FAIL]]></category>
		<category><![CDATA[Foster's Group]]></category>
		<category><![CDATA[IT]]></category>

		<guid isPermaLink="false">http://www.crikey.com.au/?p=52172</guid>
		<description><![CDATA[Foster’s Group’s IT management seems to have lost the plot, with the company accidently opening up their intranet to the web. ]]></description>
		<wfw:commentRss>http://www.crikey.com.au/2009/04/20/fosters-intranet-goes-public-here-are-the-highlights/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>#amazonfail: the book giant begins to rebuild its image</title>
		<link>http://www.crikey.com.au/2009/04/16/amazonfail-the-book-giant-begins-to-rebuild-its-image/</link>
		<comments>http://www.crikey.com.au/2009/04/16/amazonfail-the-book-giant-begins-to-rebuild-its-image/#comments</comments>
		<pubDate>Mon, 29 Nov 1999 14:00:00 +0000</pubDate>
		<dc:creator>Crikey Intern</dc:creator>
				<category><![CDATA[Books]]></category>
		<category><![CDATA[Online]]></category>
		<category><![CDATA[Amazon]]></category>
		<category><![CDATA[censorship]]></category>
		<category><![CDATA[Crikey wrap]]></category>
		<category><![CDATA[FAIL]]></category>
		<category><![CDATA[publishing industry]]></category>

		<guid isPermaLink="false">http://www.crikey.com.au/?p=51512</guid>
		<description><![CDATA[Amazon have labelled their cataloguing cock-up on the weekend as "embarrassing and ham-fisted". We look at what the pundits are saying. Crikey intern <strong>Eloise Keating</strong> writes. ]]></description>
		<wfw:commentRss>http://www.crikey.com.au/2009/04/16/amazonfail-the-book-giant-begins-to-rebuild-its-image/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
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