Lance Armstrong worked from the crisis management playbook in his tell-all confessional with Oprah. Marketing consultant Toby Ralph lights the path to contrition and forgiveness for the fallen hero.
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CRISIS MANAGEMENT
How prank call DJs played it by the book in TV tell-alls
The radio DJs behind the royal prank call fronted TV cameras last night for tell-not-quite-all interviews. They played it by the book of crisis management, says marketing consultant Toby Ralph.
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