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People will say at least Lance had the ball to come clean

Lance Armstrong worked from the crisis management playbook in his tell-all confessional with Oprah. Marketing consultant Toby Ralph lights the path to contrition and forgiveness for the fallen hero.

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How prank call DJs played it by the book in TV tell-alls

The radio DJs behind the royal prank call fronted TV cameras last night for tell-not-quite-all interviews. They played it by the book of crisis management, says marketing consultant Toby Ralph.

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Womens Agenda

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Smart Company

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StartupSmart

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Property Observer

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