Cricket Australia’s perfect pull shotJames Sutherland and Mike McKenna, chief executive and head of marketing respectively at Cricket Australia, are completely transforming the sport’s demographics and revenues – almost entirely through marketing, writes Alan Kohler.
Cricket Australia
Crikey Says: How fast food hijacked sport
New research from the University of Sydney claims the vast majority of Australian elite athletes are unhappy about sports stars promoting junk food and alcohol. And then there’s Coca Cola.
KFC and Cricket Australia: ‘an absolute f-cking disgrace’
Like most sports, cricket is huge for advertisers, and KFC spends a fortune to get involved: at least $8 million according to industry sources, writes Paul Barry.
Pakistan match fixing scandal: what now?
International cricket is in turmoil. The allegations of a match fixing scandal that has embroiled Pakistan may not come as a surprise to everyone, writes Leigh Josey.
GS Chappell to pad up again for Cricket Australia
Cricket Australia has made the right call by appointing Greg Chappell as its first full-time selector and national talent manager, writes John Pierek.
Cricket Australia to go after big bucks with the Big Bash
Stung into action by the astonishing popularity of Twenty20, Cricket Australia is looking at restructuring its summer program to take advantage of the pulling power of the 20-over game., writes Jon Pierik
Tips and rumours: Tips and rumours: the work from home SA senator
Does Garrett’s solar panels installations scheme apply by the same regulations as the rebate scheme implemented by the Howard government?
Howzat?! AP, Reuters, FP boycott Aussie cricket
News agencies the Associated Press, Reuters and Agence France-Presse are refusing to cover Australia’s three-test series against the West Indies in protest over Cricket Australia’s attempts to restrict their coverage of the event.
Shaun Tait’s strange axing by Cricket Australia
To the shock and horror of some, Australian fast bowler Shaun Tait took a break from International cricket in January last year, writes Jarrod Kimber.
Sport handling the alcohol sponsorship issue poorly — already
It has not taken long for Cricket Australia to take the lead in poorly handling the growing challenge from the health lobby to the sponsorship of sport by the alcohol industry, writes Jeff Wall.
Alcohol ads, or cricket for the disabled: you decide
Australia’s major sporting codes are trying to intimidate the Senate into rejecting Family First’s Alcohol Toll Reduction Bill, writes Geoff Munro of the Community Alcohol Action Network.
Cricket Australia ditches Pakistan, dodges bullets
Not touring Pakistan was the easiest tough decision Cricket Australia has ever made, writes Francis Leach.
Hard work ahead for cricket’s thought police
If Cricket Australia hoped its heavy handed response to Andrew Symonds daring to criticise it would shut down his team mates as well then it will today be very disappointed, writes Jeff Wall.
Media briefs and TV ratings
Seven makes it one-all in 2008 ratings battle … Nine gives cricket the flick again … Last night’s TV ratings.
Rugby woes offer a timely warning for Cricket Australia
The stunning admission by ARU boss John O’Neill this week – that rugby in Australia was losing money by the bucketload and in grave danger of going broke – should give every sports administrator in this country pause for thought, writes Charles Happell.
Monkey business: Symonds, not Singh, the guilty party
Harbajan Singh got off lightly, say the critics. But when one reads the entire judgment of Justice John Hansen in the Singh appeal, it’s clear that the real culprit is Andrew Symonds, writes Greg barns.
Aussie cricketers are in a mire of their own making
So it’s come to this. The relationship between two formerly friendly cricket nations has broken down, jeopardising a Test series, but don’t blame the Sydney Test. The current impasse has been brewing for a while, writes Thomas Hunter
Media briefs and TV ratings
SMH campaigns for a more traditional NRL Grand Final … Cricket’s scheduling shake-up all about ratings … Last night’s TV ratings.
Cricket’s summer of shambles continues
It seems impossible to believe, but the shambolic start to the cricket season is getting worse, writes Jeff Wall.
Where’s the marketing? Cricket Australia caught handling the ball
In the wake of the disastrous two-Test series against Sri Lanka, Cricket Australia will need to review its marketing campaign – maybe even its marketing director – if they are going to excite public interest in the Indian series which starts next month, writes Charles Happell.
Cricket’s summer of discontent beckons
This summer’s international cricket series – which will stretch out even longer than usual to the first week in March – could hardly have got off to a worse start, and an increasingly unfriendly media has wasted no time in highlighting it, writes Jeff Wall.
Cricket Australia blacks out the rest of the world
It’s not only the rain that will keep fans from seeing much cricket from Brisbane this morning, writes Thomas Hunter.
Cricket Australia bowled over by political stunt
This week the Federal Arts and Sports Minister, George Brandis, announced a $17.5 million “commitment” to redevelopment of Cricket Australia’s Centre of Excellence in Brisbane. But it is interesting that CA Chief Executive James Sutherland allowed himself to be a part of what was essentially a party political stunt .
Nine flicks cricket tourists to Pay TV
Crikey / Monday, 18 February 2008
For the second time in as many years Australian cricket fans have been short-changed by the Nine Network, with its decision to flick coverage of tomorrow’s match between India and Sri Lanka to Fox Sports, writes Glenn Dyer.