Every year, Asians spend an estimated $18 billion trying to make their skin appear whiter, using lasers, creams, pills and surgery in an effort to achieve a milky complexion. But it’s not about appearing “Western” — it’s about appearing rich.
Every year, Asians spend an estimated $18 billion trying to make their skin appear whiter, using lasers, creams, pills and surgery in an effort to achieve a milky complexion. But it’s not about appearing “Western” — it’s about appearing rich.