The Black Eyed Peas are sell-outs — and proud of itThe Black Eyed Peas are “the most corporate band in America”, according to the WSJ, spruiking for Samsung, Apple, BlackBerry, Bacardi and more. will.i.am calls the band a “brand” and even has a PowerPoint presentation.
Corporate sponsorship
Why Tiger is still marketable
Tiger Woods’ recent “transgressions” may make him seem like spokesperson kryptonite to some brands, but his unintentional new “bad boy” image could prove highly marketable.
Coke brands buskers
This Christmas in London, out-of-tune hippies torturing Leonard Cohen’s Hallelujah and little girls squealing Jingle Bells on their recorders will be brought to you by icy cold can of Coke.
Wankley Awards: Rebecca Twigley’s product placement
Myer fashion ambassador and speech pathologist Rebecca Twigley and her boyfriend of six years, Carlton footballer Chris Judd, are getting married. Time to cash in.
Football codes bury hatchet to defend alcohol sponsorship
Football codes are uniting against a Health Task Force recommendation that would see advertising during live sport broadcasts phased out during high adolescent/child viewing times and the end of alcohol sponsorship of sport, writes Simon Chapman.
IPA: What’s wrong with a few Golden Arches in schools?
Australians should welcome the sponsorship of companies like McDonald’s for education programs in our cash-starved schools, says the Institute of Public Affairs’ Carolyn Popp. No-one’s forcing Big Macs down kids’ throats.
How McDonald’s got its ads into public schools — and the government is lovin’ it
Almost half of NSW’s secondary school students are now learning maths from a computer program created by McDonald’s, where tutoring is preceded by ads for the fast food empire. And the government has given it the thumbs up.
