Corporate spin


The Coca-Cola Chronicles: Spinning with Big Sugar

Is Big Sugar starting to sound a lot like Big Tobacco? asks David Gillespie.

Who’d be a spinner for ANZ, ASX or MFS?

The world of the inhouse corporate spindoctor has never been an easy one but spare a thought for those responsible for media relations at three poisonous acronyms: ASX, ANZ and MFS, writes Stephen Mayne.