In the name of getting enough water, Australia’s school canteens are selling kids a drink sweetened with 21g of pure fructose. When did we become a nation requiring constant hydration, anyway?
Coca-Cola
Drinking with the enemy: the soft drink marketing wars
Soft drink giants Coca-Cola and PepsiCo are locked in a neck-and-neck battle to become new best friends of public health. It’s what you do when your industry is facing flak as an enemy of public health, writes Melissa Sweet.
The world’s most valuable brands
Interbrand has released its annual report [PDF] on the world’s most valuable brands. Coke came in at number one for the ninth time running, while Google and Amazon have shot up the list.
Video of the Day: The soft drink supermarket
Meet John Nese, the man who stocks 500 soft drink flavours, including cucumber soda. Now that’s freedom of choice.
Do you like your milk flavoured and fizzy?
Coco-Cola is trialling a new carbonated sweet milky drink in the US called a Vio, something they call “a refreshing sensory experience”. Will the idea be a fizzer for the beverage barons?
Delivering more than just soft drink to the third world
ColaLife is a campaign to get Coca-Cola to utilise their vast distribution powers in the third world to deliver medical supplies along with soft drink. After 20 years, Coke is finally taking notice — thanks to social media.
The Gatorade-Powerade showdown
Coke’s Powerade and Pepsi’s Gatorade are locked in an epic courtroom battle over the former’s advertising. Which drink will reign surpreme?
Whingers and rentseekers owe taxpayers billions in wasted time
What’s the cost to Australians each year of the time spent reading press articles and hearing news bulletins based on biased “independent” modelling generated by whingers and rentseekers?
The world’s most enduring brands
Each year a brand sums up the zeitgeist — think Lego in 1960, Coca-Cola in 1971, Levi in 1985, Guinness in 1999 and Google in 2000. But which is the most iconic of them all?
Fluoride: The mother of all band-aids
Government and now Big Sugar are carpet bombing the water drinkers rather than laser targeting the sugar drinkers, writes David Gillespie.
Is the Coke-Lion Nathan deal selling Aussie borrowers short?
The Coca Cola-Lion Nathan deal raises questions about where the funding is coming from and why it hasn’t been made available to other borrowers, writes Glenn Dyer.
Your Say: Daily Mail readers' feedback: Comments, corrections, clarifications, and c*ckups
First Dog on the Moon and internet filtering … climate change and push polling … Coca-Cola … another bailout? …
The Coca-Cola Chronicles: Big Sugar drops the other shoe
Coca-Cola’s hope is that by showing what terribly good corporate citizens they are, they’ll head the Parliamentary Obesity enquiry and ACMA off at the pass, writes David Gillespie.
The Coca-Cola Chronicles: Cocaine back in ‘85
I put the cocaine question to Coca-Cola in 1985 and received a reply from Yvonne Howie, External Affairs Manager, writes Kevin Jones.
The Coca-Cola Chronicles: Spinning with Big Sugar
Is Big Sugar starting to sound a lot like Big Tobacco? asks David Gillespie.
Coca Cola responds: Setting the record straight
We knew this campaign had the potential to be controversial, writes Joanna Price, Public Affairs and Communications Director, Coca-Cola South Pacific. But it’s time to set the record straight.
Busting Kerry Armstrong’s Coca Cola myths
Kerry Armstrong has sold her wholesome and motherly image for the express purpose of making parents feel comfortable about purchasing Coca Cola, writes Craig Sinclair.
Kerry Armstrong sells her soul for Coke
Why is actor Kerry Armstrong ‘myth busting’ for Coca Cola? asks Stephen Downes.
Coca-Cola’s boobs = more cash for cancer research
Donors want their money to make a difference to the cause they support. Sponsors want their ‘investment’ to result in tangible commercial benefits for their shareholders, writes Trevor Cook.
Why dietitians love Coca Cola
Professional associations are naïve to think they can influence junk food companies, writes Dr Rosemary Stanton.
Rundle: Never mind the polls, Fanta was a Nazi nature boy
You know the song “Nature Boy” - “there was a boy… a very strange enchanted boy…”? Nat King Cole made it is his own, but it was written by a bloke named eden abhez (he refused to capitalise his name), a Los Angeles bohemian who for a time lived underneath the first ‘L’ of the Hollywood sign - which until the 40s actually read “Hollywoodland”, the name of an early piece of property speculation in which Mack Sennett of Keystone Kops fame had some big money.
Corporations welcome to advertise in Australian classrooms
State education departments around Australia have told Crikey private corporations like McDonald’s and Coca-Cola, are not restricted from advertising their products to children inside classrooms.
