New Fairfax CEO Greg Hywood and Seek chief Andrew Bassat have entirely different views of the Australian employment classified advertising market. One of them is going to be wrong, says Robert Gottliebsen of Business Spectator.
Classified ads
Spinning the Media: The PR drive
If there is anything that’s sure to sell a car other than a flashy advertising campaign, it’s a glowing endorsement from a leading motoring publication, write Daniel Bishton and Alexander McGhee.
Fairfax shudders as Catalano fires up new property glossy
One of Fairfax Media’s last remaining footholds in the Melbourne real estate advertising market is on the verge of collapse with The Age turncoat Antony Catalano set to launch a new glossy magazine.
The Age slashes commissions for real estate advertisers to staunch bleeding
The Age has taken the desperate measure of cutting commissions for real estate advertisers in an effort to protect its deteriorating balance sheet, a sign of how dire things have become inside the paper.
Trading Post‘s last days a sign of things to come
The Trading Post will end its print run at the end of this month — the internet simply does classified ads better. But while advertising can now exist happily without any editorial content, can journalism survive without the ads?
US newspaper ad revenues take a pounding
The US newspaper industry has endured another three tough months as ad revenues continue to fall. All of which underlines the unreality of Rupert Murdoch’s crusade to get news website users to pay for content.
Gottliebsen: fears for a free press
As classified advertising’s “rivers of gold” dry up, so too will the numbers of talented journalists employed by the mainstream media, says Robert Gottliebsen. But it won’t just be a blow to the newspaper industry: it will also weaken Australia as a democracy.
Craigslist: an ugly, anarchic success
Classifieds website Craigslist is ugly, run by an eccentric introvert who pretends to be a squirrel, does no marketing and employs only a handful of staff — yet it attracts millions of visitors (and dollars) every day. Wired examines the internet’s most unlikely success story.
newspaper death watch 
Free to good home? Print Trading Post may be put out to pasture
Industry sources claim Telstra could end production of the struggling print version of The Trading Post before the year is out, according to The Oz.
Craigslist‘s revenue: $100m? More like $300m
The press are all excited over a report that online classified site Craigslist will defy market trends to make $100m this year — but Wired crunch the numbers and come up with a much higher figure.
Will Fairfax subsidise their flagships for the health of democracy?
Are Fairfax Media prepared to fund the papers at, or close to, a loss in the interests of Australian democracy?
newspaper death watch Fairfax classifieds nearly halved year-on-year
New page-count research shows big falls in the volumes of classified advertising in the key Fairfax papers.
newspaper death watch US printing presses grind to a halt
The biggest newsprint maker and the second largest retail mall operator both went bankrupt overnight.
