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	<title>Crikey &#187; circulation figures</title>
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	<link>http://www.crikey.com.au</link>
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		<title>Latest circulation figures: read all about it &#8230; or not</title>
		<link>http://www.crikey.com.au/2012/02/10/latest-circulation-figures-read-all-about-it-or-not/</link>
		<comments>http://www.crikey.com.au/2012/02/10/latest-circulation-figures-read-all-about-it-or-not/#comments</comments>
		<pubDate>Fri, 10 Feb 2012 01:50:41 +0000</pubDate>
		<dc:creator>Glenn Dyer</dc:creator>
				<category><![CDATA[Companies]]></category>
		<category><![CDATA[Paywall]]></category>
		<category><![CDATA[Print]]></category>
		<category><![CDATA[audit bureau of circulations]]></category>
		<category><![CDATA[circulation figures]]></category>
		<category><![CDATA[fairfax media]]></category>
		<category><![CDATA[News Ltd]]></category>
		<category><![CDATA[newspaper circulation]]></category>
		<category><![CDATA[newspaper death watch]]></category>

		<guid isPermaLink="false">http://www.crikey.com.au/?p=273649</guid>
		<description><![CDATA[The latest 2011 circulation figures indicate that it was a mixed-to-good December quarter for some titles, an average half-year for others and another miserable 12 months for the majority of newspapers and magazines.]]></description>
		<wfw:commentRss>http://www.crikey.com.au/2012/02/10/latest-circulation-figures-read-all-about-it-or-not/feed/</wfw:commentRss>
		<slash:comments>3</slash:comments>
		</item>
		<item>
		<title>Life in Canberra &#8230; mag circulation wars &#8230; Murdoch on Murdoch &#8230;</title>
		<link>http://www.crikey.com.au/2011/07/15/media-briefs-life-in-canberra-mag-circulation-wars-murdoch-on-murdoch/</link>
		<comments>http://www.crikey.com.au/2011/07/15/media-briefs-life-in-canberra-mag-circulation-wars-murdoch-on-murdoch/#comments</comments>
		<pubDate>Fri, 15 Jul 2011 03:12:07 +0000</pubDate>
		<dc:creator>Crikey</dc:creator>
				<category><![CDATA[Media]]></category>
		<category><![CDATA[Media briefs]]></category>
		<category><![CDATA[circulation figures]]></category>
		<category><![CDATA[David Hoeth]]></category>
		<category><![CDATA[Fairfax]]></category>
		<category><![CDATA[News of the World]]></category>
		<category><![CDATA[news of the world phone hacking scandal]]></category>
		<category><![CDATA[Rupert Murdoch]]></category>

		<guid isPermaLink="false">http://www.crikey.com.au/?p=235680</guid>
		<description><![CDATA[In today's Media Briefs: Melbourne property mag wars ... first post News of the World Murdoch interview  ... Phone hacking prompts Australian debate over Murdoch's power ... and more ... ]]></description>
		<wfw:commentRss>http://www.crikey.com.au/2011/07/15/media-briefs-life-in-canberra-mag-circulation-wars-murdoch-on-murdoch/feed/</wfw:commentRss>
		<slash:comments>5</slash:comments>
		</item>
		<item>
		<title>Get out of our lives: when newspaper campaigns become sinister</title>
		<link>http://www.crikey.com.au/2011/06/08/get-out-of-our-lives-when-newspaper-campaigns-become-sinister/</link>
		<comments>http://www.crikey.com.au/2011/06/08/get-out-of-our-lives-when-newspaper-campaigns-become-sinister/#comments</comments>
		<pubDate>Wed, 08 Jun 2011 02:55:00 +0000</pubDate>
		<dc:creator>Margaret Simons</dc:creator>
				<category><![CDATA[Companies]]></category>
		<category><![CDATA[Journalism]]></category>
		<category><![CDATA[Online]]></category>
		<category><![CDATA[Print]]></category>
		<category><![CDATA[Anna Bligh]]></category>
		<category><![CDATA[circulation figures]]></category>
		<category><![CDATA[Courier-Mail]]></category>
		<category><![CDATA[gold coast bulletin]]></category>
		<category><![CDATA[Herald Sun]]></category>
		<category><![CDATA[newspaper campaigns]]></category>
		<category><![CDATA[paywalls]]></category>

		<guid isPermaLink="false">http://www.crikey.com.au/?p=228016</guid>
		<description><![CDATA[When does a good old newspaper campaign become something a bit more sinister? Something like "guided democracy"? ]]></description>
		<wfw:commentRss>http://www.crikey.com.au/2011/06/08/get-out-of-our-lives-when-newspaper-campaigns-become-sinister/feed/</wfw:commentRss>
		<slash:comments>17</slash:comments>
		</item>
		<item>
		<title>Who wants to shell out $1.20 to be punched in the face every day?</title>
		<link>http://www.crikey.com.au/2011/02/14/who-wants-to-shell-out-1-20-to-be-punched-in-the-face-every-day/</link>
		<comments>http://www.crikey.com.au/2011/02/14/who-wants-to-shell-out-1-20-to-be-punched-in-the-face-every-day/#comments</comments>
		<pubDate>Mon, 14 Feb 2011 02:04:58 +0000</pubDate>
		<dc:creator>Crikey</dc:creator>
				<category><![CDATA[Your Say: Daily Mail readers' feedback]]></category>
		<category><![CDATA[circulation figures]]></category>
		<category><![CDATA[News Ltd]]></category>
		<category><![CDATA[The Australian]]></category>

		<guid isPermaLink="false">http://www.crikey.com.au/?p=203291</guid>
		<description><![CDATA[Crikey readers have their say.
]]></description>
		<wfw:commentRss>http://www.crikey.com.au/2011/02/14/who-wants-to-shell-out-1-20-to-be-punched-in-the-face-every-day/feed/</wfw:commentRss>
		<slash:comments>4</slash:comments>
		</item>
		<item>
		<title>Latest newspaper circulation figures: not a nice set of numbers</title>
		<link>http://www.crikey.com.au/2010/11/12/latest-newspaper-circulation-figures-not-a-nice-set-of-numbers/</link>
		<comments>http://www.crikey.com.au/2010/11/12/latest-newspaper-circulation-figures-not-a-nice-set-of-numbers/#comments</comments>
		<pubDate>Fri, 12 Nov 2010 02:14:18 +0000</pubDate>
		<dc:creator>Margaret Simons</dc:creator>
				<category><![CDATA[Print]]></category>
		<category><![CDATA[audit burea]]></category>
		<category><![CDATA[circulation figures]]></category>
		<category><![CDATA[Fairfax]]></category>
		<category><![CDATA[News Ltd]]></category>
		<category><![CDATA[newspapers]]></category>
		<category><![CDATA[online media]]></category>

		<guid isPermaLink="false">http://www.crikey.com.au/?p=185203</guid>
		<description><![CDATA[Only a fool would say that circulation figures don’t lie, given all we have learned in recent times. But even so, these numbers tell us the dead tree ship is sinking.]]></description>
		<wfw:commentRss>http://www.crikey.com.au/2010/11/12/latest-newspaper-circulation-figures-not-a-nice-set-of-numbers/feed/</wfw:commentRss>
		<slash:comments>10</slash:comments>
		</item>
		<item>
		<title>Herald Sun inflates circulation by 100k each day: Guthrie tell-all</title>
		<link>http://www.crikey.com.au/2010/10/11/herald-sun-inflates-circulation-by-100k-each-day-guthrie-tell-all/</link>
		<comments>http://www.crikey.com.au/2010/10/11/herald-sun-inflates-circulation-by-100k-each-day-guthrie-tell-all/#comments</comments>
		<pubDate>Mon, 11 Oct 2010 02:26:54 +0000</pubDate>
		<dc:creator>Andrew Crook</dc:creator>
				<category><![CDATA[Print]]></category>
		<category><![CDATA[Audit Bureau of Circulation]]></category>
		<category><![CDATA[Bruce Guthrie]]></category>
		<category><![CDATA[circulation figures]]></category>
		<category><![CDATA[Herald Sun]]></category>

		<guid isPermaLink="false">http://www.crikey.com.au/?p=177473</guid>
		<description><![CDATA[The circulation of the nation's biggest selling tabloid, News Limited's the Herald Sun, is artificially inflated by up to 100,000 copies per day, according to the paper's former editor-in-chief Bruce Guthrie. Its one of many revelations on the newspaper industry in Guthrie's tell-all <em>Man Bites Murdoch</em>.]]></description>
		<wfw:commentRss>http://www.crikey.com.au/2010/10/11/herald-sun-inflates-circulation-by-100k-each-day-guthrie-tell-all/feed/</wfw:commentRss>
		<slash:comments>1</slash:comments>
		</item>
		<item>
		<title>No good news in latest circulation figures</title>
		<link>http://www.crikey.com.au/2010/08/13/no-good-news-in-latest-circulation-figures/</link>
		<comments>http://www.crikey.com.au/2010/08/13/no-good-news-in-latest-circulation-figures/#comments</comments>
		<pubDate>Fri, 13 Aug 2010 03:34:48 +0000</pubDate>
		<dc:creator>Margaret Simons</dc:creator>
				<category><![CDATA[Print]]></category>
		<category><![CDATA[circulation figures]]></category>
		<category><![CDATA[Fairfax]]></category>
		<category><![CDATA[News Ltd]]></category>
		<category><![CDATA[newspapers]]></category>

		<guid isPermaLink="false">http://www.crikey.com.au/?p=164241</guid>
		<description><![CDATA[The real story -- total newspaper circulation plotted against population growth over time -- tells a grim story. Daily newspaper readership is a sharply declining habit.]]></description>
		<wfw:commentRss>http://www.crikey.com.au/2010/08/13/no-good-news-in-latest-circulation-figures/feed/</wfw:commentRss>
		<slash:comments>6</slash:comments>
		</item>
		<item>
		<title>SMH: from profit-plunge to awards</title>
		<link>http://www.crikey.com.au/2009/09/14/crikey-says-85/</link>
		<comments>http://www.crikey.com.au/2009/09/14/crikey-says-85/#comments</comments>
		<pubDate>Mon, 14 Sep 2009 03:30:00 +0000</pubDate>
		<dc:creator>Crikey</dc:creator>
				<category><![CDATA[Crikey Says]]></category>
		<category><![CDATA[Print]]></category>
		<category><![CDATA[circulation figures]]></category>
		<category><![CDATA[Fairfax]]></category>
		<category><![CDATA[newspaper circulation]]></category>
		<category><![CDATA[newspaper death watch]]></category>
		<category><![CDATA[PANPA awards]]></category>
		<category><![CDATA[Sydney Morning Herald]]></category>

		<guid isPermaLink="false">http://www.crikey.com.au/2009/09/14/crikey-says-85/</guid>
		<description><![CDATA[What does it take to be Australia's newspaper of the year?
]]></description>
		<wfw:commentRss>http://www.crikey.com.au/2009/09/14/crikey-says-85/feed/</wfw:commentRss>
		<slash:comments>1</slash:comments>
		</item>
		<item>
		<title>Readership vs. circulation: the numbers that matter</title>
		<link>http://www.theaustralian.news.com.au/business/story/0,28124,26067740-5016935,00.html</link>
		<comments>http://www.theaustralian.news.com.au/business/story/0,28124,26067740-5016935,00.html#comments</comments>
		<pubDate>Mon, 14 Sep 2009 01:07:27 +0000</pubDate>
		<dc:creator>Crikey</dc:creator>
				<category><![CDATA[Links]]></category>
		<category><![CDATA[Print]]></category>
		<category><![CDATA[Audit Bureau of Circulation]]></category>
		<category><![CDATA[circulation figures]]></category>
		<category><![CDATA[Magazines]]></category>
		<category><![CDATA[newspapers]]></category>
		<category><![CDATA[publishing industry]]></category>
		<category><![CDATA[readership figures]]></category>

		<guid isPermaLink="false">http://www.crikey.com.au/?p=86230</guid>
		<description><![CDATA[It's the perennial question for publishers and advertisers; which is more important: circulation -- the number of copies of your publication being sent out into the wilderness -- or readership -- the number of people actually reading it? Audit Bureau chief <b>Gordon Towell</b> weighs in.]]></description>
		<wfw:commentRss>http://www.theaustralian.news.com.au/business/story/0,28124,26067740-5016935,00.html/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Print figures vs web stats</title>
		<link>http://thewayoftheweb.net/2009/04/why-its-dangerous-to-compare-print-figures-to-website-stats/</link>
		<comments>http://thewayoftheweb.net/2009/04/why-its-dangerous-to-compare-print-figures-to-website-stats/#comments</comments>
		<pubDate>Wed, 22 Apr 2009 06:58:11 +0000</pubDate>
		<dc:creator>Crikey</dc:creator>
				<category><![CDATA[Links]]></category>
		<category><![CDATA[Online]]></category>
		<category><![CDATA[circulation figures]]></category>
		<category><![CDATA[newspaper circulation]]></category>
		<category><![CDATA[newspaper death watch]]></category>
		<category><![CDATA[online media]]></category>

		<guid isPermaLink="false">http://www.crikey.com.au/?p=52799</guid>
		<description><![CDATA[Comparing print and online readerships is equivalent to comparing the number of people who drive cars with the number of people with vowels in their name.]]></description>
		<wfw:commentRss>http://thewayoftheweb.net/2009/04/why-its-dangerous-to-compare-print-figures-to-website-stats/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Iguanagate goes on tour?</title>
		<link>http://www.crikey.com.au/2009/04/14/iguanagate-goes-on-tour/</link>
		<comments>http://www.crikey.com.au/2009/04/14/iguanagate-goes-on-tour/#comments</comments>
		<pubDate>Mon, 29 Nov 1999 14:00:00 +0000</pubDate>
		<dc:creator>Crikey</dc:creator>
				<category><![CDATA[Tips and rumours]]></category>
		<category><![CDATA[Belinda Neal]]></category>
		<category><![CDATA[circulation figures]]></category>
		<category><![CDATA[Commonwealth Bank]]></category>
		<category><![CDATA[DMO]]></category>
		<category><![CDATA[Hawker Britton]]></category>
		<category><![CDATA[John Della Bosca]]></category>
		<category><![CDATA[Mark Kennedy]]></category>
		<category><![CDATA[Mathias Cormann]]></category>
		<category><![CDATA[News Ltd]]></category>

		<guid isPermaLink="false">http://www.crikey.com.au/?p=51118</guid>
		<description><![CDATA[A fresh tip about Belinda Neal and John Della Bosca's latest endeavours. Plus a look at the DMO's inner workings and questions raised over News Limited's circulation figures.]]></description>
		<wfw:commentRss>http://www.crikey.com.au/2009/04/14/iguanagate-goes-on-tour/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>A bumper boost: crunching the Fairfax circulation figures</title>
		<link>http://www.crikey.com.au/2009/02/16/a-bumper-boost-crunching-the-fairfax-circulation-figures/</link>
		<comments>http://www.crikey.com.au/2009/02/16/a-bumper-boost-crunching-the-fairfax-circulation-figures/#comments</comments>
		<pubDate>Sun, 15 Feb 2009 14:00:00 +0000</pubDate>
		<dc:creator>Crikey</dc:creator>
				<category><![CDATA[Media]]></category>
		<category><![CDATA[Media-Arts-and-Sports]]></category>
		<category><![CDATA[circulation figures]]></category>
		<category><![CDATA[Fairfax]]></category>
		<category><![CDATA[newspaper death watch]]></category>
		<category><![CDATA[The Age]]></category>
		<category><![CDATA[the sydney morning herald]]></category>

		<guid isPermaLink="false"></guid>
		<description><![CDATA[The only thing that can be said about last week’s release of figures is that for Fairfax broadsheets, there is no information that can be relied upon, writes <b>Margaret Simons</b>.]]></description>
		<wfw:commentRss>http://www.crikey.com.au/2009/02/16/a-bumper-boost-crunching-the-fairfax-circulation-figures/feed/</wfw:commentRss>
		<slash:comments>3</slash:comments>
		</item>
		<item>
		<title>Readership v. circulation: curious newspaper mathematics</title>
		<link>http://www.crikey.com.au/2008/03/14/readership-v-circulation-curious-newspaper-mathematics/</link>
		<comments>http://www.crikey.com.au/2008/03/14/readership-v-circulation-curious-newspaper-mathematics/#comments</comments>
		<pubDate>Thu, 13 Mar 2008 14:00:00 +0000</pubDate>
		<dc:creator>Crikey</dc:creator>
				<category><![CDATA[Media]]></category>
		<category><![CDATA[Media-Arts-and-Sports]]></category>
		<category><![CDATA[circulation figures]]></category>
		<category><![CDATA[newspapers]]></category>
		<category><![CDATA[readership figures]]></category>
		<category><![CDATA[roy morgan]]></category>

		<guid isPermaLink="false"></guid>
		<description><![CDATA[Can we ever know how many copies of newspapers really find their way to readers? <b>Margaret Simons</b> crunches the numbers.]]></description>
		<wfw:commentRss>http://www.crikey.com.au/2008/03/14/readership-v-circulation-curious-newspaper-mathematics/feed/</wfw:commentRss>
		<slash:comments>2</slash:comments>
		</item>
		<item>
		<title>What’s happening at the Daily Telegraph?</title>
		<link>http://www.crikey.com.au/2008/02/15/whats-happening-at-the-daily-telegraph/</link>
		<comments>http://www.crikey.com.au/2008/02/15/whats-happening-at-the-daily-telegraph/#comments</comments>
		<pubDate>Thu, 14 Feb 2008 14:00:00 +0000</pubDate>
		<dc:creator>Crikey</dc:creator>
				<category><![CDATA[Media-Arts-and-Sports]]></category>
		<category><![CDATA[channel nine news]]></category>
		<category><![CDATA[circulation figures]]></category>
		<category><![CDATA[editorial tone]]></category>
		<category><![CDATA[mainstream australia]]></category>
		<category><![CDATA[Piers Akerman]]></category>

		<guid isPermaLink="false"></guid>
		<description><![CDATA[What’s happening at the Daily Telegraph? The circulation figures aren’t the only reason for the question. Over the last few months, to this reader at least, the Tele seems to have subtly changed editorial direction, writes <b>Margaret Simons</b>.]]></description>
		<wfw:commentRss>http://www.crikey.com.au/2008/02/15/whats-happening-at-the-daily-telegraph/feed/</wfw:commentRss>
		<slash:comments>4</slash:comments>
		</item>
		<item>
		<title>Deciphering newspaper readership and circulation figures</title>
		<link>http://www.crikey.com.au/2007/09/11/deciphering-newspaper-readership-and-circulation-figures/</link>
		<comments>http://www.crikey.com.au/2007/09/11/deciphering-newspaper-readership-and-circulation-figures/#comments</comments>
		<pubDate>Mon, 10 Sep 2007 14:00:00 +0000</pubDate>
		<dc:creator>Crikey</dc:creator>
				<category><![CDATA[Media-Arts-and-Sports]]></category>
		<category><![CDATA[Audit Bureau of Circulation]]></category>
		<category><![CDATA[circulation figures]]></category>
		<category><![CDATA[circulation increases]]></category>
		<category><![CDATA[daily newspapers]]></category>
		<category><![CDATA[readership figures]]></category>

		<guid isPermaLink="false"></guid>
		<description><![CDATA[Some weeks ago I asked Steve Allen of Fusion Strategies to do some number crunching comparing circulation and readership figures of our major daily newspapers. The intention was to test how "real" circulation increases (and decreases) are, given the number of discount deals presently available, writes Margaret Simons. ]]></description>
		<wfw:commentRss>http://www.crikey.com.au/2007/09/11/deciphering-newspaper-readership-and-circulation-figures/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Newspaper sales: the not so simple truth</title>
		<link>http://www.crikey.com.au/2007/08/16/newspaper-sales-the-not-so-simple-truth/</link>
		<comments>http://www.crikey.com.au/2007/08/16/newspaper-sales-the-not-so-simple-truth/#comments</comments>
		<pubDate>Wed, 15 Aug 2007 14:00:00 +0000</pubDate>
		<dc:creator>Crikey</dc:creator>
				<category><![CDATA[Media-Arts-and-Sports]]></category>
		<category><![CDATA[Australian Financial Review]]></category>
		<category><![CDATA[circulation figures]]></category>
		<category><![CDATA[metropolitan dailies]]></category>
		<category><![CDATA[national newspapers]]></category>
		<category><![CDATA[quarterly results]]></category>

		<guid isPermaLink="false"></guid>
		<description><![CDATA[The latest newspaper circulation figures are out tomorrow, and soon we will doubtless be subjected to the usual hype and spin on the figures by the various mastheads. A superficial look suggests things are going quite well, for some titles at least, with modest increases from the previous quarter.]]></description>
		<wfw:commentRss>http://www.crikey.com.au/2007/08/16/newspaper-sales-the-not-so-simple-truth/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
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