The latest 2011 circulation figures indicate that it was a mixed-to-good December quarter for some titles, an average half-year for others and another miserable 12 months for the majority of newspapers and magazines.
Circulation figures
Media briefs: Life in Canberra … mag circulation wars … Murdoch on Murdoch …
In today’s Media Briefs: Melbourne property mag wars … first post News of the World Murdoch interview … Phone hacking prompts Australian debate over Murdoch’s power … and more …
Get out of our lives: when newspaper campaigns become sinister
When does a good old newspaper campaign become something a bit more sinister? Something like “guided democracy”?
Your Say: Daily Mail readers' feedback: Who wants to shell out $1.20 to be punched in the face every day?
Crikey readers have their say.
Latest newspaper circulation figures: not a nice set of numbers
Only a fool would say that circulation figures don’t lie, given all we have learned in recent times. But even so, these numbers tell us the dead tree ship is sinking.
Herald Sun inflates circulation by 100k each day: Guthrie tell-all
The circulation of the nation’s biggest selling tabloid, News Limited’s the Herald Sun, is artificially inflated by up to 100,000 copies per day, according to the paper’s former editor-in-chief Bruce Guthrie. Its one of many revelations on the newspaper industry in Guthrie’s tell-all Man Bites Murdoch.
No good news in latest circulation figures
The real story — total newspaper circulation plotted against population growth over time — tells a grim story. Daily newspaper readership is a sharply declining habit.
Crikey Says: SMH: from profit-plunge to awards
What does it take to be Australia’s newspaper of the year?
Readership vs. circulation: the numbers that matter
It’s the perennial question for publishers and advertisers; which is more important: circulation — the number of copies of your publication being sent out into the wilderness — or readership — the number of people actually reading it? Audit Bureau chief Gordon Towell weighs in.
Print figures vs web stats
Comparing print and online readerships is equivalent to comparing the number of people who drive cars with the number of people with vowels in their name.
Tips and rumours: Iguanagate goes on tour?
A fresh tip about Belinda Neal and John Della Bosca’s latest endeavours. Plus a look at the DMO’s inner workings and questions raised over News Limited’s circulation figures.
A bumper boost: crunching the Fairfax circulation figures
The only thing that can be said about last week’s release of figures is that for Fairfax broadsheets, there is no information that can be relied upon, writes Margaret Simons.
Readership v. circulation: curious newspaper mathematics
Can we ever know how many copies of newspapers really find their way to readers? Margaret Simons crunches the numbers.
What’s happening at the Daily Telegraph?
What’s happening at the Daily Telegraph? The circulation figures aren’t the only reason for the question. Over the last few months, to this reader at least, the Tele seems to have subtly changed editorial direction, writes Margaret Simons.
Deciphering newspaper readership and circulation figures
Some weeks ago I asked Steve Allen of Fusion Strategies to do some number crunching comparing circulation and readership figures of our major daily newspapers. The intention was to test how “real” circulation increases (and decreases) are, given the number of discount deals presently available, writes Margaret Simons.
Newspaper sales: the not so simple truth
The latest newspaper circulation figures are out tomorrow, and soon we will doubtless be subjected to the usual hype and spin on the figures by the various mastheads. A superficial look suggests things are going quite well, for some titles at least, with modest increases from the previous quarter.
