Breakfast cereal — and its slogans — are a nice little snapshot of the times, from Rice Bubbles being marketed in war rationing times as a good filler, to ‘constipation’ being mentioned four times in a Special K ad.
Cereal
How to pick a cereal: the flowchart
How to pick a cereal: the flowchartStruggling to pick a cereal from Cheerios to Coco-Pops to Corn Flakes? This very funny (and surprisingly accurate!) flow-chart does the hard work for you.
The handy guide to dealing with consumer concern about sugar
A letter from US Big Sugar to its Australian counterpart on how to get around those pesky health warnings. The letter may or may not be fictional but witty satire.
OK, OK, so sugar doesn’t make you pay attention
Kellogg’s has agreed to settle federal claims that they falsely advertised the benefits of eating Frosted Mini-Wheats, including that children who ate the cereal got a 20% boost in attentiveness.
