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	<title>Crikey &#187; cause-related marketing</title>
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		<title>Can shopping cure breast cancer?</title>
		<link>http://www.crikey.com.au/2008/06/30/can-shopping-cure-breast-cancer/</link>
		<comments>http://www.crikey.com.au/2008/06/30/can-shopping-cure-breast-cancer/#comments</comments>
		<pubDate>Sun, 29 Jun 2008 14:00:00 +0000</pubDate>
		<dc:creator>Crikey</dc:creator>
				<category><![CDATA[Companies]]></category>
		<category><![CDATA[breast cancer]]></category>
		<category><![CDATA[breast cancer awareness]]></category>
		<category><![CDATA[cause-related marketing]]></category>
		<category><![CDATA[Jane McGrath]]></category>
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		<category><![CDATA[Pink Ribbon Day]]></category>
		<category><![CDATA[The McGrath Foundation]]></category>
		<category><![CDATA[Think Before You Pink campaign]]></category>

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		<description><![CDATA[Women can feel good about buying that new lippy, designer handbag or diamond watch because the girlish pink hue confirms you aren’t just shopping, but making a valuable donation. But how much of your money is actually going to a breast cancer charity? asks <b>Becky Freeman</b>.]]></description>
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		<title>Pink my product &#8212; it&#8217;s that time of year again&#8230;</title>
		<link>http://www.crikey.com.au/2007/10/15/pink-my-product-its-that-time-of-year-again/</link>
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		<pubDate>Sun, 14 Oct 2007 14:00:00 +0000</pubDate>
		<dc:creator>Crikey</dc:creator>
				<category><![CDATA[Business]]></category>
		<category><![CDATA[breast cancer]]></category>
		<category><![CDATA[breast cancer awareness]]></category>
		<category><![CDATA[breast cancer awareness month]]></category>
		<category><![CDATA[cause-related marketing]]></category>
		<category><![CDATA[Inghams Chicken]]></category>
		<category><![CDATA[National Breast Cancer Foundation]]></category>
		<category><![CDATA[Pink Ribbon Day]]></category>

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		<description><![CDATA[Global warming is driving the current profusion of all things green in retail environments. But as the temperature rises this springtime, it’s bosoms – not blossoms – that have pink busting out all over the supermarket shelves, writes market researcher Dr Stephen Downes. ]]></description>
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