Women can feel good about buying that new lippy, designer handbag or diamond watch because the girlish pink hue confirms you aren’t just shopping, but making a valuable donation. But how much of your money is actually going to a breast cancer charity? asks Becky Freeman.
Cause-related marketing
Pink my product — it’s that time of year again…
Crikey / Monday, 15 October 2007
Global warming is driving the current profusion of all things green in retail environments. But as the temperature rises this springtime, it’s bosoms – not blossoms – that have pink busting out all over the supermarket shelves, writes market researcher Dr Stephen Downes.
