Health experts have lined up to pillory the KFC Double Down for encouraging irresponsible eating. But it also marks the latest in a string of ads that try to appeal to masculinity.
Cadbury
Cadbury family politics get Krafty
It’s now seemingly likely that British company Cadbury will be taken over by Kraft, or as one Cadbury family member calls them “an American plastic cheese company”. Will family bickering ruin the deal?
Will Cadbury’s chocolate stay Fairtrade?
Food giant Kraft has swallowed up Cadbury, but will it honour the chocolatier’s commitment to only using Fairtrade cocoa beans for its Dairy Milk and Black & Gold brands?
China 1: Beijing slams on the brakes
China has upstaged itself on the eve of today’s release of important economic figures from 2009.
Buffett’s Krafty take on merger maulings
Billionaire investor Warren Buffett isn’t happy about Kraft’s $US20 billion tasty takeover Cadbury and he could be proven right. Is it a rotten deal?
How Kraft gobbled up Cadbury
The Kraft snack food empire just got even more monolithic, finally succeeding in its bid to take over British chocolate giant Cadbury in a £11.9bn (about AU$21bn) takeover deal. The Guardian has a taste of how the deal went down.
“Racist” KFC ad only the second worst cricket ad ever
So KFC has come under fire from overseas for its latest TV ad being supposedly racist. But the real question is, why are cricket ads so terrible? asks Leigh Josey.
Who will become the world’s chocolate king?
Kraft, Ferrero and Hershey would all love to get their sugar-coated fingers on piece of the sweet Cadbury pie — and whichever does will rule the world’s confectionery market.
Tips and rumours: Tips and rumours: Cadbury shrink staff as well as chocolate
Despite booming sales, Cadbury is laying off over 100 people, the Libs preference the Christian Democrats, Julian Morrow’s new quiz show, and why is Myer always on sale?
It’s chocolate vs cheese in the Kraft and Cadbury food fight
Kraft has made another hostile $US16.4 billion bid to buy out Cadbury. Will Cadbury accept the offer, amid protests that it’s not enough? Will Kraft raise the price, even though it has no rivals?
Breaking a piece off the Cadbury block
Cadbury shareholders are preparing for a sweet deal, with a possible merger with Kraft, American chocolate company Hersheys or even Swiss company Nestlé, and share prices significantly higher than previously thought.
Kraft or Cadbury: will shareholders even notice the difference?
Kraft’s intention to take over Cadbury offers shareholders the chance to replace a mediocre offering with something a little bit more mediocre, write Christopher Hughes and Edward Hadas.
What Kraftbury would mean for advertisers
If Kraft took over Cadbury — as is its signalled intention — that would give the merged company ad-buying power of $US2.7 billion worldwide. How will it spend it? Emily Bryson York has a look.
Chocolate fondu: could Nestle bid for Cadbury?
With Kraft signalling its intention to take over Cadbury, other potential suitors are rumoured to be taking notice. Like Nestle which might launch a counterbid (if it could get it past the competition commission).
Cheap money fuels takeover splurge
The past week has seen two big takeover attempts that tell us that the financial alchemists and spin doctors are out peddling their wares again: last week it was Disney and Marvel, overnight it was Kraft bidding for Cadbury.
Food fight: Kraft looks to conquer Cadbury
Kraft Foods has vowed to doggedly pursue a takeover of Cadbury, after the British chocolate empire rejected a $US16.7 billion bid, with the intention of creating a “global powerhouse of snacks, confectionery and quick meals.”
Video of the Day: Cadbury’s sneaky 20% downsize
A lesson in clever marketing: how Cadbury have sneakily shrunk their 250g chocolate block to 200g — without changing the size of the packaging or the price.
