<?xml version="1.0" encoding="UTF-8"?>
<rss version="2.0"
	xmlns:content="http://purl.org/rss/1.0/modules/content/"
	xmlns:wfw="http://wellformedweb.org/CommentAPI/"
	xmlns:dc="http://purl.org/dc/elements/1.1/"
	xmlns:atom="http://www.w3.org/2005/Atom"
	xmlns:sy="http://purl.org/rss/1.0/modules/syndication/"
	xmlns:slash="http://purl.org/rss/1.0/modules/slash/"
	>

<channel>
	<title>Crikey &#187; breast cancer</title>
	<atom:link href="http://www.crikey.com.au/topic/breast-cancer/feed/" rel="self" type="application/rss+xml" />
	<link>http://www.crikey.com.au</link>
	<description>now with extra source</description>
	<lastBuildDate>Tue, 24 Nov 2009 12:20:36 +0000</lastBuildDate>
	<generator>http://wordpress.org/?v=2.8.6</generator>
	<language>en</language>
	<sy:updatePeriod>hourly</sy:updatePeriod>
	<sy:updateFrequency>1</sy:updateFrequency>
			<item>
		<title>The long road to balance in the breast screening debate</title>
		<link>http://www.crikey.com.au/2009/11/19/the-long-road-to-balance-in-the-breast-screening-debate/</link>
		<comments>http://www.crikey.com.au/2009/11/19/the-long-road-to-balance-in-the-breast-screening-debate/#comments</comments>
		<pubDate>Thu, 19 Nov 2009 02:00:00 +0000</pubDate>
		<dc:creator>Crikey</dc:creator>
				<category><![CDATA[Health]]></category>
		<category><![CDATA[Paywall]]></category>
		<category><![CDATA[breast cancer]]></category>
		<category><![CDATA[breast cancer screening]]></category>
		<category><![CDATA[mammograms]]></category>

		<guid isPermaLink="false">http://www.crikey.com.au/2009/11/19/the-long-road-to-balance-in-the-breast-screening-debate/</guid>
		<description><![CDATA[Many women’s support and information groups are still encouraging women to disbelieve good evidence of over-diagnosis and over-treatment for breast cancer prevention, writes <b>Hazel Thornton</b>.]]></description>
		<wfw:commentRss>http://www.crikey.com.au/2009/11/19/the-long-road-to-balance-in-the-breast-screening-debate/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Deceptive pink bits</title>
		<link>http://www.crikey.com.au/2009/10/30/and-the-wankley-goes-to-deceptive-pink-bits/</link>
		<comments>http://www.crikey.com.au/2009/10/30/and-the-wankley-goes-to-deceptive-pink-bits/#comments</comments>
		<pubDate>Fri, 30 Oct 2009 02:00:00 +0000</pubDate>
		<dc:creator>Sophie Black</dc:creator>
				<category><![CDATA[The Ad Business]]></category>
		<category><![CDATA[Wankley Awards]]></category>
		<category><![CDATA[breast cancer]]></category>
		<category><![CDATA[breast cancer awareness]]></category>
		<category><![CDATA[breast cancer awareness month]]></category>
		<category><![CDATA[dunlop]]></category>
		<category><![CDATA[Mount Franklin]]></category>
		<category><![CDATA[National Breast Cancer Foundation]]></category>
		<category><![CDATA[visa]]></category>

		<guid isPermaLink="false">http://www.crikey.com.au/2009/10/30/and-the-wankley-goes-to-deceptive-pink-bits/</guid>
		<description><![CDATA[This week we're giving the Wankley to products that pinkefy themselves with all sorts of glowing promises about their commitment to breast cancer research. Too bad the donations cost less than the feel good advertising it brings them.]]></description>
		<wfw:commentRss>http://www.crikey.com.au/2009/10/30/and-the-wankley-goes-to-deceptive-pink-bits/feed/</wfw:commentRss>
		<slash:comments>18</slash:comments>
		</item>
		<item>
		<title>Crikey Competition: Pink ribbon pink-washing</title>
		<link>http://www.crikey.com.au/2009/10/26/crikey-competition-pink-ribbon-pink-washing/</link>
		<comments>http://www.crikey.com.au/2009/10/26/crikey-competition-pink-ribbon-pink-washing/#comments</comments>
		<pubDate>Sun, 25 Oct 2009 22:33:07 +0000</pubDate>
		<dc:creator>Crikey</dc:creator>
				<category><![CDATA[The Ad Business]]></category>
		<category><![CDATA[breast cancer]]></category>
		<category><![CDATA[breast cancer awareness]]></category>
		<category><![CDATA[breast cancer awareness month]]></category>
		<category><![CDATA[Crikey Competition]]></category>
		<category><![CDATA[Pink Ribbon Day]]></category>

		<guid isPermaLink="false">http://www.crikey.com.au/?p=95093</guid>
		<description><![CDATA[Today is Pink Ribbon Day, and <em>Crikey</em> is on the look-out for the most egregious and shamless examples brands engaging in a spot of "pink washing". Join us!]]></description>
		<wfw:commentRss>http://www.crikey.com.au/2009/10/26/crikey-competition-pink-ribbon-pink-washing/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>The Elephant in the room&#8230;</title>
		<link>http://www.crikey.com.au/2009/07/09/first-dog-on-the-moon-353/</link>
		<comments>http://www.crikey.com.au/2009/07/09/first-dog-on-the-moon-353/#comments</comments>
		<pubDate>Thu, 09 Jul 2009 03:00:00 +0000</pubDate>
		<dc:creator>Firstdog</dc:creator>
				<category><![CDATA[First Dog on the Moon]]></category>
		<category><![CDATA[breast cancer]]></category>
		<category><![CDATA[breast mouse]]></category>
		<category><![CDATA[elephant]]></category>

		<guid isPermaLink="false">http://www.crikey.com.au/2009/07/09/first-dog-on-the-moon-353/</guid>
		<description><![CDATA[... and the Breast Mouse]]></description>
		<wfw:commentRss>http://www.crikey.com.au/2009/07/09/first-dog-on-the-moon-353/feed/</wfw:commentRss>
		<slash:comments>15</slash:comments>
		</item>
		<item>
		<title>Are breast cancer screening benefits being oversold?</title>
		<link>http://www.crikey.com.au/2009/02/20/are-breast-cancer-screening-benefits-being-oversold/</link>
		<comments>http://www.crikey.com.au/2009/02/20/are-breast-cancer-screening-benefits-being-oversold/#comments</comments>
		<pubDate>Thu, 19 Feb 2009 14:00:00 +0000</pubDate>
		<dc:creator>Crikey</dc:creator>
				<category><![CDATA[Politics]]></category>
		<category><![CDATA[breast cancer]]></category>
		<category><![CDATA[chemo]]></category>
		<category><![CDATA[health screening]]></category>
		<category><![CDATA[Politics government]]></category>

		<guid isPermaLink="false"></guid>
		<description><![CDATA[Many leading cancer epidemiologists are now calling for women to be given more complete information about the probabilities, risks and benefits of screening, writes <b>Simon Chapman</b>.]]></description>
		<wfw:commentRss>http://www.crikey.com.au/2009/02/20/are-breast-cancer-screening-benefits-being-oversold/feed/</wfw:commentRss>
		<slash:comments>6</slash:comments>
		</item>
		<item>
		<title>Breast cancer media frenzy anything but helpful</title>
		<link>http://www.crikey.com.au/2008/07/15/breast-cancer-media-frenzy-anything-but-helpful/</link>
		<comments>http://www.crikey.com.au/2008/07/15/breast-cancer-media-frenzy-anything-but-helpful/#comments</comments>
		<pubDate>Mon, 14 Jul 2008 14:00:00 +0000</pubDate>
		<dc:creator>Crikey</dc:creator>
				<category><![CDATA[Politics]]></category>
		<category><![CDATA[breast cancer]]></category>
		<category><![CDATA[drug companies]]></category>
		<category><![CDATA[Health]]></category>
		<category><![CDATA[Politics government]]></category>
		<category><![CDATA[pr]]></category>

		<guid isPermaLink="false"></guid>
		<description><![CDATA[The media may have presented an overly optimistic view of the benefits of breast cancer drug Herceptin, writes <b>Sally Crossing</b>.]]></description>
		<wfw:commentRss>http://www.crikey.com.au/2008/07/15/breast-cancer-media-frenzy-anything-but-helpful/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Tips and rumours</title>
		<link>http://www.crikey.com.au/2008/06/30/tips-and-rumours/</link>
		<comments>http://www.crikey.com.au/2008/06/30/tips-and-rumours/#comments</comments>
		<pubDate>Sun, 29 Jun 2008 14:00:00 +0000</pubDate>
		<dc:creator>Crikey</dc:creator>
				<category><![CDATA[Politics]]></category>
		<category><![CDATA[breast cancer]]></category>
		<category><![CDATA[Health]]></category>
		<category><![CDATA[marketing]]></category>
		<category><![CDATA[pr]]></category>

		<guid isPermaLink="false"></guid>
		<description><![CDATA[The explanation by the Qantas engineer&#8217;s union why the &#8220;peace&#8221; talks with the airline has been pushed back to Wednesday from Monday is bulldust. They aren&#8217;t having trouble getting delegates to the meeting as claimed. They have backed off to give Qantas time to replace Geoff Dixon as CEO so that the person who has [...]]]></description>
		<wfw:commentRss>http://www.crikey.com.au/2008/06/30/tips-and-rumours/feed/</wfw:commentRss>
		<slash:comments>1</slash:comments>
		</item>
		<item>
		<title>Can shopping cure breast cancer?</title>
		<link>http://www.crikey.com.au/2008/06/30/can-shopping-cure-breast-cancer/</link>
		<comments>http://www.crikey.com.au/2008/06/30/can-shopping-cure-breast-cancer/#comments</comments>
		<pubDate>Sun, 29 Jun 2008 14:00:00 +0000</pubDate>
		<dc:creator>Crikey</dc:creator>
				<category><![CDATA[Companies]]></category>
		<category><![CDATA[breast cancer]]></category>
		<category><![CDATA[breast cancer awareness]]></category>
		<category><![CDATA[cause-related marketing]]></category>
		<category><![CDATA[Jane McGrath]]></category>
		<category><![CDATA[marketing]]></category>
		<category><![CDATA[Pink Ribbon Day]]></category>
		<category><![CDATA[The McGrath Foundation]]></category>
		<category><![CDATA[Think Before You Pink campaign]]></category>

		<guid isPermaLink="false"></guid>
		<description><![CDATA[Women can feel good about buying that new lippy, designer handbag or diamond watch because the girlish pink hue confirms you aren’t just shopping, but making a valuable donation. But how much of your money is actually going to a breast cancer charity? asks <b>Becky Freeman</b>.]]></description>
		<wfw:commentRss>http://www.crikey.com.au/2008/06/30/can-shopping-cure-breast-cancer/feed/</wfw:commentRss>
		<slash:comments>1</slash:comments>
		</item>
		<item>
		<title>Crikey clickthroughs</title>
		<link>http://www.crikey.com.au/2008/06/27/crikey-clickthroughs/</link>
		<comments>http://www.crikey.com.au/2008/06/27/crikey-clickthroughs/#comments</comments>
		<pubDate>Thu, 26 Jun 2008 14:00:00 +0000</pubDate>
		<dc:creator>Crikey</dc:creator>
				<category><![CDATA[Politics]]></category>
		<category><![CDATA[breast cancer]]></category>
		<category><![CDATA[Health]]></category>
		<category><![CDATA[marketing]]></category>
		<category><![CDATA[pr]]></category>

		<guid isPermaLink="false"></guid>
		<description><![CDATA[

Click through to your favourite sections&#8230; 
PODCASTS: Canberra Calling: Download or listen to the latest episode now. 
BLOGWATCH: Our fabulous Friday trash wrap. 
STATE OF THE PLANET: Potential for life on Mars, waterfalls for NYC. 
STUFF WE LIKE: Googling obscenity, The Dawn Chorus hits Oz. 
US MEDIA WRAP: The gun issue enters the campaign. 
CROAKEY: Debate issues [...]]]></description>
		<wfw:commentRss>http://www.crikey.com.au/2008/06/27/crikey-clickthroughs/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Jane McGrath and a word of caution on screening</title>
		<link>http://www.crikey.com.au/2008/06/23/jane-mcgrath-and-a-word-of-caution-on-screening/</link>
		<comments>http://www.crikey.com.au/2008/06/23/jane-mcgrath-and-a-word-of-caution-on-screening/#comments</comments>
		<pubDate>Sun, 22 Jun 2008 14:00:00 +0000</pubDate>
		<dc:creator>Crikey</dc:creator>
				<category><![CDATA[Politics]]></category>
		<category><![CDATA[breast cancer]]></category>
		<category><![CDATA[Health]]></category>
		<category><![CDATA[Politics government]]></category>

		<guid isPermaLink="false"></guid>
		<description><![CDATA[Jane McGrath's death may lead to a boost in breast cancer screening. And that may not be all good, writes <b>Melissa Sweet</b>.]]></description>
		<wfw:commentRss>http://www.crikey.com.au/2008/06/23/jane-mcgrath-and-a-word-of-caution-on-screening/feed/</wfw:commentRss>
		<slash:comments>4</slash:comments>
		</item>
		<item>
		<title>Pink my product &#8212; it&#8217;s that time of year again&#8230;</title>
		<link>http://www.crikey.com.au/2007/10/15/pink-my-product-its-that-time-of-year-again/</link>
		<comments>http://www.crikey.com.au/2007/10/15/pink-my-product-its-that-time-of-year-again/#comments</comments>
		<pubDate>Sun, 14 Oct 2007 14:00:00 +0000</pubDate>
		<dc:creator>Crikey</dc:creator>
				<category><![CDATA[Business]]></category>
		<category><![CDATA[breast cancer]]></category>
		<category><![CDATA[breast cancer awareness]]></category>
		<category><![CDATA[breast cancer awareness month]]></category>
		<category><![CDATA[cause-related marketing]]></category>
		<category><![CDATA[Inghams Chicken]]></category>
		<category><![CDATA[National Breast Cancer Foundation]]></category>
		<category><![CDATA[Pink Ribbon Day]]></category>

		<guid isPermaLink="false"></guid>
		<description><![CDATA[Global warming is driving the current profusion of all things green in retail environments. But as the temperature rises this springtime, it’s bosoms – not blossoms – that have pink busting out all over the supermarket shelves, writes market researcher Dr Stephen Downes. ]]></description>
		<wfw:commentRss>http://www.crikey.com.au/2007/10/15/pink-my-product-its-that-time-of-year-again/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Media briefs and TV ratings</title>
		<link>http://www.crikey.com.au/2007/07/24/media-briefs-and-tv-ratings/</link>
		<comments>http://www.crikey.com.au/2007/07/24/media-briefs-and-tv-ratings/#comments</comments>
		<pubDate>Mon, 23 Jul 2007 14:00:00 +0000</pubDate>
		<dc:creator>Crikey</dc:creator>
				<category><![CDATA[Media-Arts-and-Sports]]></category>
		<category><![CDATA[breast cancer]]></category>
		<category><![CDATA[cancer clusters]]></category>
		<category><![CDATA[contracted cancer]]></category>
		<category><![CDATA[Nine Network]]></category>
		<category><![CDATA[survived cancer]]></category>

		<guid isPermaLink="false"></guid>
		<description><![CDATA[Are the 60 minutes cottages prone to cancer clusters? ... Nine is still the one in breaching the ACMA's voluntary code ... That's puntastic! ... The Oz's headline Gaffe ... Last night's TV ratings.]]></description>
		<wfw:commentRss>http://www.crikey.com.au/2007/07/24/media-briefs-and-tv-ratings/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Philanthropy through rose-coloured glasses</title>
		<link>http://www.crikey.com.au/2006/10/26/philanthropy-through-rose-coloured-glasses/</link>
		<comments>http://www.crikey.com.au/2006/10/26/philanthropy-through-rose-coloured-glasses/#comments</comments>
		<pubDate>Wed, 25 Oct 2006 14:00:00 +0000</pubDate>
		<dc:creator>Jane Nethercote</dc:creator>
				<category><![CDATA[Media-Arts-and-Sports]]></category>
		<category><![CDATA[breast cancer]]></category>
		<category><![CDATA[National Breast Cancer Foundation]]></category>
		<category><![CDATA[National Breast Cancer Month]]></category>
		<category><![CDATA[Pink Ribbon Day]]></category>

		<guid isPermaLink="false"></guid>
		<description><![CDATA[Nowhere is the corporatisation of philanthropy more evident than in the colour pink. But is it all rose-tinted?]]></description>
		<wfw:commentRss>http://www.crikey.com.au/2006/10/26/philanthropy-through-rose-coloured-glasses/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
	</channel>
</rss>
