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	<title>Crikey &#187; breast cancer awareness</title>
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		<title>ACCC investigation into breast imaging sparks debate</title>
		<link>http://www.crikey.com.au/2012/01/24/accc-investigation-into-breast-imaging-sparks-debate/</link>
		<comments>http://www.crikey.com.au/2012/01/24/accc-investigation-into-breast-imaging-sparks-debate/#comments</comments>
		<pubDate>Tue, 24 Jan 2012 02:12:04 +0000</pubDate>
		<dc:creator>Crikey</dc:creator>
				<category><![CDATA[Federal]]></category>
		<category><![CDATA[Science & Tech]]></category>
		<category><![CDATA[breast cancer]]></category>
		<category><![CDATA[breast cancer awareness]]></category>
		<category><![CDATA[breast cancer screening]]></category>

		<guid isPermaLink="false">http://www.crikey.com.au/?p=270579</guid>
		<description><![CDATA[Early in January, the ACCC launched legal proceedings against two commercial breast imaging operators, alleging that the operators engaged in "false and misleading conduct", writes <b>Rebecca Johnson</b>, a policy adviser at the Cancer Council Western Australia.]]></description>
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		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Why are women writing about their bra colour on Facebook?</title>
		<link>http://www.allfacebook.com/2010/01/facebook-bra-color/</link>
		<comments>http://www.allfacebook.com/2010/01/facebook-bra-color/#comments</comments>
		<pubDate>Mon, 11 Jan 2010 08:57:36 +0000</pubDate>
		<dc:creator>Crikey</dc:creator>
				<category><![CDATA[Links]]></category>
		<category><![CDATA[Online]]></category>
		<category><![CDATA[activism]]></category>
		<category><![CDATA[breast cancer awareness]]></category>
		<category><![CDATA[Facebook]]></category>
		<category><![CDATA[social media]]></category>

		<guid isPermaLink="false">http://www.crikey.com.au/?p=108985</guid>
		<description><![CDATA[Female Facebook users all over the world have been telling the world about the colour of their bras -- and no one knows why. Is it to raise <a href="http://www.chicagotribune.com/news/chi-talk-facebook-bra-colorjan11,0,2021547.story">breast cancer awareness</a>? Or <a href="http://blog.newsweek.com/blogs/thehumancondition/archive/2010/01/08/what-color-is-your-bra-facebook-s-pointless-underwear-protest.aspx">just plain pointless</a>?]]></description>
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		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Deceptive pink bits</title>
		<link>http://www.crikey.com.au/2009/10/30/and-the-wankley-goes-to-deceptive-pink-bits/</link>
		<comments>http://www.crikey.com.au/2009/10/30/and-the-wankley-goes-to-deceptive-pink-bits/#comments</comments>
		<pubDate>Fri, 30 Oct 2009 02:00:00 +0000</pubDate>
		<dc:creator>Sophie Black</dc:creator>
				<category><![CDATA[The Ad Business]]></category>
		<category><![CDATA[Wankley Awards]]></category>
		<category><![CDATA[breast cancer]]></category>
		<category><![CDATA[breast cancer awareness]]></category>
		<category><![CDATA[breast cancer awareness month]]></category>
		<category><![CDATA[dunlop]]></category>
		<category><![CDATA[Mount Franklin]]></category>
		<category><![CDATA[National Breast Cancer Foundation]]></category>
		<category><![CDATA[visa]]></category>

		<guid isPermaLink="false">http://www.crikey.com.au/2009/10/30/and-the-wankley-goes-to-deceptive-pink-bits/</guid>
		<description><![CDATA[This week we're giving the Wankley to products that pinkefy themselves with all sorts of glowing promises about their commitment to breast cancer research. Too bad the donations cost less than the feel good advertising it brings them.]]></description>
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		<slash:comments>18</slash:comments>
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		<item>
		<title>Crikey Competition: Pink ribbon pink-washing</title>
		<link>http://www.crikey.com.au/2009/10/26/crikey-competition-pink-ribbon-pink-washing/</link>
		<comments>http://www.crikey.com.au/2009/10/26/crikey-competition-pink-ribbon-pink-washing/#comments</comments>
		<pubDate>Sun, 25 Oct 2009 22:33:07 +0000</pubDate>
		<dc:creator>Crikey</dc:creator>
				<category><![CDATA[The Ad Business]]></category>
		<category><![CDATA[breast cancer]]></category>
		<category><![CDATA[breast cancer awareness]]></category>
		<category><![CDATA[breast cancer awareness month]]></category>
		<category><![CDATA[Crikey Competition]]></category>
		<category><![CDATA[Pink Ribbon Day]]></category>

		<guid isPermaLink="false">http://www.crikey.com.au/?p=95093</guid>
		<description><![CDATA[Today is Pink Ribbon Day, and <em>Crikey</em> is on the look-out for the most egregious and shamless examples brands engaging in a spot of "pink washing". Join us!]]></description>
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		<slash:comments>0</slash:comments>
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		<title>Seeing red over pink-ribbon products</title>
		<link>http://blog.newsweek.com/blogs/thehumancondition/archive/2009/10/13/seeing-red-in-pink-products-one-woman-s-fight-against-breast-cancer-consumerism.aspx</link>
		<comments>http://blog.newsweek.com/blogs/thehumancondition/archive/2009/10/13/seeing-red-in-pink-products-one-woman-s-fight-against-breast-cancer-consumerism.aspx#comments</comments>
		<pubDate>Thu, 15 Oct 2009 01:14:57 +0000</pubDate>
		<dc:creator>Crikey</dc:creator>
				<category><![CDATA[Links]]></category>
		<category><![CDATA[The Ad Business]]></category>
		<category><![CDATA[breast cancer awareness]]></category>
		<category><![CDATA[breast cancer awareness month]]></category>
		<category><![CDATA[Pink Ribbon Day]]></category>

		<guid isPermaLink="false">http://www.crikey.com.au/?p=93094</guid>
		<description><![CDATA[It's <a href="http://en.wikipedia.org/wiki/Breast_Cancer_Awareness_Month">that time of year again</a>, when advertisers paint their products pink in order to cash in on breast cancer awareness. But as one activist argues: "If shopping could cure breast cancer it would be cured by now".]]></description>
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		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Are breast cancer ads getting too tit-illating?</title>
		<link>http://blog.newsweek.com/blogs/thehumancondition/archive/2009/10/02/sexy-breast-cancer-ads-provocative-or-patronizing-.aspx</link>
		<comments>http://blog.newsweek.com/blogs/thehumancondition/archive/2009/10/02/sexy-breast-cancer-ads-provocative-or-patronizing-.aspx#comments</comments>
		<pubDate>Mon, 05 Oct 2009 22:48:03 +0000</pubDate>
		<dc:creator>Crikey</dc:creator>
				<category><![CDATA[Links]]></category>
		<category><![CDATA[The Ad Business]]></category>
		<category><![CDATA[advertising campaigns]]></category>
		<category><![CDATA[breast cancer]]></category>
		<category><![CDATA[breast cancer awareness]]></category>
		<category><![CDATA[sex in advertising]]></category>

		<guid isPermaLink="false">http://www.crikey.com.au/?p=91103</guid>
		<description><![CDATA[Ads for breast cancer awareness and fundraising have become pretty provocative in recent years. Are these sexy campaigns necessary to grab our cynical attention, or undermining the whole cause?]]></description>
		<wfw:commentRss>http://blog.newsweek.com/blogs/thehumancondition/archive/2009/10/02/sexy-breast-cancer-ads-provocative-or-patronizing-.aspx/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Coca-Cola&#8217;s boobs = more cash for cancer research</title>
		<link>http://www.crikey.com.au/2008/10/03/coca-colas-boobs-more-cash-for-cancer-research/</link>
		<comments>http://www.crikey.com.au/2008/10/03/coca-colas-boobs-more-cash-for-cancer-research/#comments</comments>
		<pubDate>Thu, 02 Oct 2008 14:00:00 +0000</pubDate>
		<dc:creator>Crikey</dc:creator>
				<category><![CDATA[Media]]></category>
		<category><![CDATA[Politics]]></category>
		<category><![CDATA[breast cancer awareness]]></category>
		<category><![CDATA[Coca-Cola]]></category>
		<category><![CDATA[donations]]></category>

		<guid isPermaLink="false"></guid>
		<description><![CDATA[Donors want their money to make a difference to the cause they support. Sponsors want their 'investment' to result in tangible commercial benefits for their shareholders, writes <b>Trevor Cook</b>.]]></description>
		<wfw:commentRss>http://www.crikey.com.au/2008/10/03/coca-colas-boobs-more-cash-for-cancer-research/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Can shopping cure breast cancer?</title>
		<link>http://www.crikey.com.au/2008/06/30/can-shopping-cure-breast-cancer/</link>
		<comments>http://www.crikey.com.au/2008/06/30/can-shopping-cure-breast-cancer/#comments</comments>
		<pubDate>Sun, 29 Jun 2008 14:00:00 +0000</pubDate>
		<dc:creator>Crikey</dc:creator>
				<category><![CDATA[Companies]]></category>
		<category><![CDATA[breast cancer]]></category>
		<category><![CDATA[breast cancer awareness]]></category>
		<category><![CDATA[cause-related marketing]]></category>
		<category><![CDATA[Jane McGrath]]></category>
		<category><![CDATA[marketing]]></category>
		<category><![CDATA[Pink Ribbon Day]]></category>
		<category><![CDATA[The McGrath Foundation]]></category>
		<category><![CDATA[Think Before You Pink campaign]]></category>

		<guid isPermaLink="false"></guid>
		<description><![CDATA[Women can feel good about buying that new lippy, designer handbag or diamond watch because the girlish pink hue confirms you aren’t just shopping, but making a valuable donation. But how much of your money is actually going to a breast cancer charity? asks <b>Becky Freeman</b>.]]></description>
		<wfw:commentRss>http://www.crikey.com.au/2008/06/30/can-shopping-cure-breast-cancer/feed/</wfw:commentRss>
		<slash:comments>1</slash:comments>
		</item>
		<item>
		<title>Pink my product &#8212; it&#8217;s that time of year again&#8230;</title>
		<link>http://www.crikey.com.au/2007/10/15/pink-my-product-its-that-time-of-year-again/</link>
		<comments>http://www.crikey.com.au/2007/10/15/pink-my-product-its-that-time-of-year-again/#comments</comments>
		<pubDate>Sun, 14 Oct 2007 14:00:00 +0000</pubDate>
		<dc:creator>Crikey</dc:creator>
				<category><![CDATA[Business]]></category>
		<category><![CDATA[breast cancer]]></category>
		<category><![CDATA[breast cancer awareness]]></category>
		<category><![CDATA[breast cancer awareness month]]></category>
		<category><![CDATA[cause-related marketing]]></category>
		<category><![CDATA[Inghams Chicken]]></category>
		<category><![CDATA[National Breast Cancer Foundation]]></category>
		<category><![CDATA[Pink Ribbon Day]]></category>

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		<description><![CDATA[Global warming is driving the current profusion of all things green in retail environments. But as the temperature rises this springtime, it’s bosoms – not blossoms – that have pink busting out all over the supermarket shelves, writes market researcher Dr Stephen Downes. ]]></description>
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		<slash:comments>0</slash:comments>
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