This week we’re giving the Wankley to products that pinkefy themselves with all sorts of glowing promises about their commitment to breast cancer research. Too bad the donations cost less than the feel good advertising it brings them.
Breast cancer awareness
Crikey Competition: Pink ribbon pink-washing
Today is Pink Ribbon Day, and Crikey is on the look-out for the most egregious and shamless examples brands engaging in a spot of “pink washing”. Join us!
Seeing red over pink-ribbon products
It’s that time of year again, when advertisers paint their products pink in order to cash in on breast cancer awareness. But as one activist argues: “If shopping could cure breast cancer it would be cured by now”.
Are breast cancer ads getting too tit-illating?
Ads for breast cancer awareness and fundraising have become pretty provocative in recent years. Are these sexy campaigns necessary to grab our cynical attention, or undermining the whole cause?
Coca-Cola’s boobs = more cash for cancer research
Donors want their money to make a difference to the cause they support. Sponsors want their ‘investment’ to result in tangible commercial benefits for their shareholders, writes Trevor Cook.
