<?xml version="1.0" encoding="UTF-8"?>
<rss version="2.0"
	xmlns:content="http://purl.org/rss/1.0/modules/content/"
	xmlns:wfw="http://wellformedweb.org/CommentAPI/"
	xmlns:dc="http://purl.org/dc/elements/1.1/"
	xmlns:atom="http://www.w3.org/2005/Atom"
	xmlns:sy="http://purl.org/rss/1.0/modules/syndication/"
	xmlns:slash="http://purl.org/rss/1.0/modules/slash/"
	>

<channel>
	<title>Crikey &#187; brands</title>
	<atom:link href="http://www.crikey.com.au/topic/brands/feed/" rel="self" type="application/rss+xml" />
	<link>http://www.crikey.com.au</link>
	<description>now with extra source</description>
	<lastBuildDate>Fri, 10 Feb 2012 05:25:37 +0000</lastBuildDate>
	<language>en</language>
	<sy:updatePeriod>hourly</sy:updatePeriod>
	<sy:updateFrequency>1</sy:updateFrequency>
	<generator>http://wordpress.org/?v=3.2.1</generator>
		<item>
		<title>Manly men and their testosterone burgers</title>
		<link>http://www.crikey.com.au/2011/04/01/and-the-wankley-goes-to-manly-men/</link>
		<comments>http://www.crikey.com.au/2011/04/01/and-the-wankley-goes-to-manly-men/#comments</comments>
		<pubDate>Fri, 01 Apr 2011 02:04:15 +0000</pubDate>
		<dc:creator>Tom Cowie</dc:creator>
				<category><![CDATA[The Ad Business]]></category>
		<category><![CDATA[Wankley Awards]]></category>
		<category><![CDATA[advertising]]></category>
		<category><![CDATA[brands]]></category>
		<category><![CDATA[Cadbury]]></category>
		<category><![CDATA[hungry jacks]]></category>
		<category><![CDATA[KFC]]></category>
		<category><![CDATA[masculinity]]></category>
		<category><![CDATA[Solo]]></category>

		<guid isPermaLink="false">http://www.crikey.com.au/?p=214988</guid>
		<description><![CDATA[Health experts have lined up to pillory the KFC Double Down for encouraging irresponsible eating. But it also marks the latest in a string of ads that try to appeal to masculinity.]]></description>
		<wfw:commentRss>http://www.crikey.com.au/2011/04/01/and-the-wankley-goes-to-manly-men/feed/</wfw:commentRss>
		<slash:comments>11</slash:comments>
		</item>
		<item>
		<title>What makes a company &#8220;cool&#8221;?</title>
		<link>http://www.entrepreneur.com/marketing/branding/article206320.html</link>
		<comments>http://www.entrepreneur.com/marketing/branding/article206320.html#comments</comments>
		<pubDate>Wed, 05 May 2010 01:49:40 +0000</pubDate>
		<dc:creator>Crikey</dc:creator>
				<category><![CDATA[Companies]]></category>
		<category><![CDATA[Links]]></category>
		<category><![CDATA[brands]]></category>
		<category><![CDATA[cool]]></category>
		<category><![CDATA[entrepreneurs]]></category>
		<category><![CDATA[small business]]></category>

		<guid isPermaLink="false">http://www.crikey.com.au/?p=135773</guid>
		<description><![CDATA[How do companies capture that elusive "cool" factor? Entrepreneurs and experts explain what separates the dorks from the dudes: personality, popularity, price competitiveness, problem solving and powerful friends. ]]></description>
		<wfw:commentRss>http://www.entrepreneur.com/marketing/branding/article206320.html/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>How corporate America cashed in on Naomi Klein&#8217;s No Logo</title>
		<link>http://reason.com/archives/2010/04/27/the-revenge-of-the-brands/singlepage</link>
		<comments>http://reason.com/archives/2010/04/27/the-revenge-of-the-brands/singlepage#comments</comments>
		<pubDate>Fri, 30 Apr 2010 00:43:38 +0000</pubDate>
		<dc:creator>Crikey</dc:creator>
				<category><![CDATA[Books]]></category>
		<category><![CDATA[Links]]></category>
		<category><![CDATA[Print]]></category>
		<category><![CDATA[The Ad Business]]></category>
		<category><![CDATA[anti-globalisation]]></category>
		<category><![CDATA[brands]]></category>
		<category><![CDATA[marketing]]></category>
		<category><![CDATA[Naomi Klein]]></category>
		<category><![CDATA[No Logo]]></category>

		<guid isPermaLink="false">http://www.crikey.com.au/?p=134581</guid>
		<description><![CDATA[Naomi Klein's anti-brand manifesto <em>No Logo</em> became the unofficial bible of the anti-globalisation movement. Ironically, it also became a research manual for brands looking to market themselves to socially-conscious consumers. ]]></description>
		<wfw:commentRss>http://reason.com/archives/2010/04/27/the-revenge-of-the-brands/singlepage/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>The most valuable brands in the world</title>
		<link>http://www.informationweek.com/blog/main/archives/2010/04/google_ibm_appl.html;jsessionid=PQFVGFBU32BXJQE1GHOSKHWATMY32JVN</link>
		<comments>http://www.informationweek.com/blog/main/archives/2010/04/google_ibm_appl.html;jsessionid=PQFVGFBU32BXJQE1GHOSKHWATMY32JVN#comments</comments>
		<pubDate>Thu, 29 Apr 2010 03:06:11 +0000</pubDate>
		<dc:creator>Crikey</dc:creator>
				<category><![CDATA[Companies]]></category>
		<category><![CDATA[Links]]></category>
		<category><![CDATA[Apple]]></category>
		<category><![CDATA[brand names]]></category>
		<category><![CDATA[brands]]></category>
		<category><![CDATA[Google]]></category>
		<category><![CDATA[IBM]]></category>

		<guid isPermaLink="false">http://www.crikey.com.au/?p=134359</guid>
		<description><![CDATA[BrandZ has released its annual list of the 100 most valuable brand names in the world, with Google, IBM and Apple all holding on to the top three spots. Check out the full list <a href="http://www.millwardbrown.com/Libraries/Optimor_BrandZ_Files/2010_BrandZ_Top100_Report.sflb.ashx">here</a> [PDF].]]></description>
		<wfw:commentRss>http://www.informationweek.com/blog/main/archives/2010/04/google_ibm_appl.html;jsessionid=PQFVGFBU32BXJQE1GHOSKHWATMY32JVN/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Sticky, catchy, different: playing the brand name game</title>
		<link>http://boss.blogs.nytimes.com/2010/04/05/stick-a-fork-in-the-name-game/</link>
		<comments>http://boss.blogs.nytimes.com/2010/04/05/stick-a-fork-in-the-name-game/#comments</comments>
		<pubDate>Mon, 12 Apr 2010 03:04:38 +0000</pubDate>
		<dc:creator>Crikey</dc:creator>
				<category><![CDATA[Companies]]></category>
		<category><![CDATA[Links]]></category>
		<category><![CDATA[branding]]></category>
		<category><![CDATA[brands]]></category>
		<category><![CDATA[names]]></category>
		<category><![CDATA[restaurants]]></category>

		<guid isPermaLink="false">http://www.crikey.com.au/?p=129830</guid>
		<description><![CDATA[It's not easy to come up with a snappy business name which isn't already in use, has an available website domain, conveys essential info and is easily spelt. <b>Bruce Buschel</b> recalls his seafood restaurant naming drama.]]></description>
		<wfw:commentRss>http://boss.blogs.nytimes.com/2010/04/05/stick-a-fork-in-the-name-game/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>The biggest brands of 2090</title>
		<link>http://adage.com/adage80/article?article_id=142999</link>
		<comments>http://adage.com/adage80/article?article_id=142999#comments</comments>
		<pubDate>Tue, 30 Mar 2010 00:59:10 +0000</pubDate>
		<dc:creator>Crikey</dc:creator>
				<category><![CDATA[Companies]]></category>
		<category><![CDATA[Links]]></category>
		<category><![CDATA[The Ad Business]]></category>
		<category><![CDATA[brands]]></category>
		<category><![CDATA[Google]]></category>
		<category><![CDATA[hypotheticals]]></category>
		<category><![CDATA[satire]]></category>
		<category><![CDATA[social media]]></category>
		<category><![CDATA[the future]]></category>
		<category><![CDATA[Twitter]]></category>

		<guid isPermaLink="false">http://www.crikey.com.au/?p=127183</guid>
		<description><![CDATA[Who will be the Apples, Nikes and Cokes 80 years from now? Media writer <b>Simon Dumenco</b> takes a stab: a successor to Twitter named after teen popstar <a href="http://en.wikipedia.org/wiki/Justin_Bieber">Justin Bieber</a>, a McDonald's-Disney hybrid, and, of course, Google, which owns everything.]]></description>
		<wfw:commentRss>http://adage.com/adage80/article?article_id=142999/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>The 500 most powerful brands in the world</title>
		<link>http://www.brandirectory.com/league_tables/table/global_500</link>
		<comments>http://www.brandirectory.com/league_tables/table/global_500#comments</comments>
		<pubDate>Fri, 19 Feb 2010 02:22:54 +0000</pubDate>
		<dc:creator>Crikey</dc:creator>
				<category><![CDATA[Companies]]></category>
		<category><![CDATA[Links]]></category>
		<category><![CDATA[The Ad Business]]></category>
		<category><![CDATA[banks]]></category>
		<category><![CDATA[branding]]></category>
		<category><![CDATA[brands]]></category>
		<category><![CDATA[Coca-Cola]]></category>
		<category><![CDATA[Google]]></category>
		<category><![CDATA[Telstra]]></category>
		<category><![CDATA[Wallmart]]></category>
		<category><![CDATA[Woolworths]]></category>

		<guid isPermaLink="false">http://www.crikey.com.au/?p=118099</guid>
		<description><![CDATA[<em>Brand Finance</em> has released its annual list of the most powerful brands on the planet. Walmart comes in at number one, but Google has knocked off Coke for the number two spot, whilst Woolies, Telstra and Australia's Big Four all make the cut, too.]]></description>
		<wfw:commentRss>http://www.brandirectory.com/league_tables/table/global_500/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Why I like Toyota more than Porsche</title>
		<link>http://www.thesimpledollar.com/2009/12/07/brand-preferences-and-frugality/</link>
		<comments>http://www.thesimpledollar.com/2009/12/07/brand-preferences-and-frugality/#comments</comments>
		<pubDate>Tue, 08 Dec 2009 00:28:02 +0000</pubDate>
		<dc:creator>Crikey</dc:creator>
				<category><![CDATA[Economy]]></category>
		<category><![CDATA[Links]]></category>
		<category><![CDATA[brand message]]></category>
		<category><![CDATA[branding]]></category>
		<category><![CDATA[brands]]></category>

		<guid isPermaLink="false">http://www.crikey.com.au/?p=104049</guid>
		<description><![CDATA[Why do we like the brands we do? Is it because of an irrational emotional connection? Or does your brand preference actually have something to do with value for money? If not, maybe it should, says <b>Trent Hamm</b>.]]></description>
		<wfw:commentRss>http://www.thesimpledollar.com/2009/12/07/brand-preferences-and-frugality/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>How Hello Kitty got her paws all over the world</title>
		<link>http://www.latimes.com/features/image/la-ig-kitty1-2009nov01,0,3763199.story</link>
		<comments>http://www.latimes.com/features/image/la-ig-kitty1-2009nov01,0,3763199.story#comments</comments>
		<pubDate>Mon, 02 Nov 2009 00:14:34 +0000</pubDate>
		<dc:creator>Crikey</dc:creator>
				<category><![CDATA[Companies]]></category>
		<category><![CDATA[Links]]></category>
		<category><![CDATA[anime]]></category>
		<category><![CDATA[branding]]></category>
		<category><![CDATA[brands]]></category>
		<category><![CDATA[hello kitty]]></category>
		<category><![CDATA[Japan]]></category>

		<guid isPermaLink="false">http://www.crikey.com.au/?p=96572</guid>
		<description><![CDATA[Japan's favourite feline, Hello Kitty, is celebrating her 35th birthday. The <em>LA Times</em> looks at how one cool cat went from a cute Japanese decal to a global phenom, complete with a theme park, TV series and restaurant.]]></description>
		<wfw:commentRss>http://www.latimes.com/features/image/la-ig-kitty1-2009nov01,0,3763199.story/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>How a logo is created: from go to &#8216;woah!&#8217;</title>
		<link>http://www.layersmagazine.com/artistic-expression-logo-design-from-start-to-finish.html</link>
		<comments>http://www.layersmagazine.com/artistic-expression-logo-design-from-start-to-finish.html#comments</comments>
		<pubDate>Sun, 01 Nov 2009 19:34:25 +0000</pubDate>
		<dc:creator>Crikey</dc:creator>
				<category><![CDATA[Links]]></category>
		<category><![CDATA[The Ad Business]]></category>
		<category><![CDATA[brands]]></category>
		<category><![CDATA[graphic design]]></category>
		<category><![CDATA[how to]]></category>
		<category><![CDATA[logos]]></category>

		<guid isPermaLink="false">http://www.crikey.com.au/?p=96486</guid>
		<description><![CDATA[A graphic designer offers a behind-the-scenes look at how a professionally designed logo is created, from the client's brief to the unveiling ]]></description>
		<wfw:commentRss>http://www.layersmagazine.com/artistic-expression-logo-design-from-start-to-finish.html/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Australia&#8217;s most hated brands</title>
		<link>http://adage.com/globalnews/article?article_id=140003</link>
		<comments>http://adage.com/globalnews/article?article_id=140003#comments</comments>
		<pubDate>Fri, 30 Oct 2009 02:14:53 +0000</pubDate>
		<dc:creator>Crikey</dc:creator>
				<category><![CDATA[Companies]]></category>
		<category><![CDATA[Links]]></category>
		<category><![CDATA[The Ad Business]]></category>
		<category><![CDATA[Aurora coffee]]></category>
		<category><![CDATA[brands]]></category>
		<category><![CDATA[Google]]></category>
		<category><![CDATA[Grazia]]></category>
		<category><![CDATA[nokia]]></category>
		<category><![CDATA[polls]]></category>
		<category><![CDATA[vegemite]]></category>

		<guid isPermaLink="false">http://www.crikey.com.au/?p=96251</guid>
		<description><![CDATA[The 2009 Brand Asset Valuator study reveals Australia's most popular brand names -- which this year include Google, Nokia and Vegemite -- but far <em>more</em> interesting are the brands we like the least, which include <em>Grazia</em> magazine and Aurora Coffee.]]></description>
		<wfw:commentRss>http://adage.com/globalnews/article?article_id=140003/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>CHOICE names and shames the shonkiest brands of the year</title>
		<link>http://www.choice.com.au/Reviews-and-Tests/Money/Shopping-and-Legal/Shopping/The-2009-Shonky-Awards/page/Introduction.aspx</link>
		<comments>http://www.choice.com.au/Reviews-and-Tests/Money/Shopping-and-Legal/Shopping/The-2009-Shonky-Awards/page/Introduction.aspx#comments</comments>
		<pubDate>Wed, 28 Oct 2009 06:17:38 +0000</pubDate>
		<dc:creator>Crikey</dc:creator>
				<category><![CDATA[Companies]]></category>
		<category><![CDATA[Links]]></category>
		<category><![CDATA[The Ad Business]]></category>
		<category><![CDATA[Aldi]]></category>
		<category><![CDATA[brands]]></category>
		<category><![CDATA[CHOICE]]></category>
		<category><![CDATA[consumer advocacy]]></category>
		<category><![CDATA[L'Oreal]]></category>
		<category><![CDATA[Qantas]]></category>
		<category><![CDATA[Tiffany]]></category>
		<category><![CDATA[Tiger Airways]]></category>

		<guid isPermaLink="false">http://www.crikey.com.au/?p=95849</guid>
		<description><![CDATA[Consumer advocate <em>CHOICE</em> has named its picks for the shonkiest Australian products and services for 2009. Brands coming under fire this year include Aldi, L'Oreal, Tiffany, Qantas and Tiger Airways.]]></description>
		<wfw:commentRss>http://www.choice.com.au/Reviews-and-Tests/Money/Shopping-and-Legal/Shopping/The-2009-Shonky-Awards/page/Introduction.aspx/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>The world&#8217;s most valuable brands</title>
		<link>http://www.time.com/time/business/article/0,8599,1924563,00.html</link>
		<comments>http://www.time.com/time/business/article/0,8599,1924563,00.html#comments</comments>
		<pubDate>Sat, 19 Sep 2009 04:22:21 +0000</pubDate>
		<dc:creator>Crikey</dc:creator>
				<category><![CDATA[Companies]]></category>
		<category><![CDATA[Links]]></category>
		<category><![CDATA[Amazon]]></category>
		<category><![CDATA[branding]]></category>
		<category><![CDATA[brands]]></category>
		<category><![CDATA[Coca-Cola]]></category>
		<category><![CDATA[Google]]></category>
		<category><![CDATA[IBM]]></category>

		<guid isPermaLink="false">http://www.crikey.com.au/?p=87706</guid>
		<description><![CDATA[Interbrand has released <a href="http://www.interbrand.com/images/studies/-1_BGB2009_Magazine_Final.pdf">its annual report</a> [PDF] on the world's most valuable brands. Coke came in at number one for the ninth time running, while Google and Amazon have shot up the list.]]></description>
		<wfw:commentRss>http://www.time.com/time/business/article/0,8599,1924563,00.html/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>It&#8217;s a bird, it&#8217;s a plane, it&#8217;s a&#8230; comic book cash-cow</title>
		<link>http://www.nytimes.com/2009/09/10/business/media/10warner.html</link>
		<comments>http://www.nytimes.com/2009/09/10/business/media/10warner.html#comments</comments>
		<pubDate>Fri, 11 Sep 2009 00:03:14 +0000</pubDate>
		<dc:creator>Crikey</dc:creator>
				<category><![CDATA[Books]]></category>
		<category><![CDATA[Companies]]></category>
		<category><![CDATA[Links]]></category>
		<category><![CDATA[Print]]></category>
		<category><![CDATA[brands]]></category>
		<category><![CDATA[comics]]></category>
		<category><![CDATA[DC Comics]]></category>
		<category><![CDATA[DC Entertainment]]></category>
		<category><![CDATA[Warner Bros]]></category>

		<guid isPermaLink="false">http://www.crikey.com.au/?p=85900</guid>
		<description><![CDATA[Warner Bros is looking to get more bang (Biff! Pow! Bort!) out of its subsidiary DC Comics, by spinning a host of its lesser-known characters into films, video games, Pez dispensers and, ultimately, brands. ]]></description>
		<wfw:commentRss>http://www.nytimes.com/2009/09/10/business/media/10warner.html/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>The secret stories behind 12 famous brands</title>
		<link>http://www.fastcompany.com/multimedia/slideshows/content/famous-brands.html?page=10#pause</link>
		<comments>http://www.fastcompany.com/multimedia/slideshows/content/famous-brands.html?page=10#pause#comments</comments>
		<pubDate>Thu, 30 Jul 2009 01:41:53 +0000</pubDate>
		<dc:creator>Crikey</dc:creator>
				<category><![CDATA[Links]]></category>
		<category><![CDATA[The Ad Business]]></category>
		<category><![CDATA[brands]]></category>
		<category><![CDATA[graphic design]]></category>
		<category><![CDATA[history]]></category>
		<category><![CDATA[slideshow]]></category>

		<guid isPermaLink="false">http://www.crikey.com.au/?p=76924</guid>
		<description><![CDATA[Where did the Playboy bunny come from? Who designed MTV's iconic 'M'? Why has a can of Campbell's soup looked the same for almost a century? <em>Fast Company</em> introduces the names and stories behind the image. ]]></description>
		<wfw:commentRss>http://www.fastcompany.com/multimedia/slideshows/content/famous-brands.html?page=10#pause/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Very disturbing vintage ads: into the minds of mad men</title>
		<link>http://www.retrocomedy.com/2009/07/15-creepiest-vintage-ads-of-all-time.html</link>
		<comments>http://www.retrocomedy.com/2009/07/15-creepiest-vintage-ads-of-all-time.html#comments</comments>
		<pubDate>Sat, 04 Jul 2009 03:49:16 +0000</pubDate>
		<dc:creator>Crikey</dc:creator>
				<category><![CDATA[Links]]></category>
		<category><![CDATA[The Ad Business]]></category>
		<category><![CDATA[1950s]]></category>
		<category><![CDATA[1960s]]></category>
		<category><![CDATA[advertising]]></category>
		<category><![CDATA[branding]]></category>
		<category><![CDATA[brands]]></category>
		<category><![CDATA[consumerism]]></category>
		<category><![CDATA[Mad Men]]></category>
		<category><![CDATA[marketing]]></category>
		<category><![CDATA[vintage]]></category>
		<category><![CDATA[vintage ads]]></category>

		<guid isPermaLink="false">http://www.crikey.com.au/?p=71369</guid>
		<description><![CDATA[What do murder, pedophilia, suicide and a baby tiger have in common? They've all starred in these amazingly disturbing vintage ads!]]></description>
		<wfw:commentRss>http://www.retrocomedy.com/2009/07/15-creepiest-vintage-ads-of-all-time.html/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Playboy&#8217;s new strategy: the bunny is money</title>
		<link>http://newsblogs.chicagotribune.com/towerticker/2009/05/only-so-much-play-in-playboy-even-as-it-chases-bunny-money-.html</link>
		<comments>http://newsblogs.chicagotribune.com/towerticker/2009/05/only-so-much-play-in-playboy-even-as-it-chases-bunny-money-.html#comments</comments>
		<pubDate>Thu, 14 May 2009 08:11:13 +0000</pubDate>
		<dc:creator>Crikey</dc:creator>
				<category><![CDATA[Companies]]></category>
		<category><![CDATA[Links]]></category>
		<category><![CDATA[Print]]></category>
		<category><![CDATA[brands]]></category>
		<category><![CDATA[Magazines]]></category>
		<category><![CDATA[Playboy]]></category>

		<guid isPermaLink="false">http://www.crikey.com.au/?p=58523</guid>
		<description><![CDATA[<em>Playboy</em> is reducing the frequency of publication to save money -- and placing faith in the bunny brand to get it out of financial trouble. ]]></description>
		<wfw:commentRss>http://newsblogs.chicagotribune.com/towerticker/2009/05/only-so-much-play-in-playboy-even-as-it-chases-bunny-money-.html/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>How Haagen Dazs tried to save the honey bees</title>
		<link>http://adage.com/mediaworks/article?article_id=136486</link>
		<comments>http://adage.com/mediaworks/article?article_id=136486#comments</comments>
		<pubDate>Fri, 08 May 2009 07:08:39 +0000</pubDate>
		<dc:creator>Crikey</dc:creator>
				<category><![CDATA[Links]]></category>
		<category><![CDATA[The Ad Business]]></category>
		<category><![CDATA[brands]]></category>
		<category><![CDATA[corporate social responsibility]]></category>
		<category><![CDATA[Haagen Dazs]]></category>
		<category><![CDATA[honey bees]]></category>
		<category><![CDATA[ice-cream]]></category>

		<guid isPermaLink="false">http://www.crikey.com.au/?p=56844</guid>
		<description><![CDATA[Ice creamery Haagen Dazs depends on bee pollination for more than 40% of its flavours. So, with slumping market share, it decided to tie its brand to one of last year's hot-button issues. Smart. ]]></description>
		<wfw:commentRss>http://adage.com/mediaworks/article?article_id=136486/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Evening Standard says sorry for low standards</title>
		<link>http://www.crikey.com.au/2009/05/07/london-evening-standard-apologises-to-readers/</link>
		<comments>http://www.crikey.com.au/2009/05/07/london-evening-standard-apologises-to-readers/#comments</comments>
		<pubDate>Thu, 07 May 2009 03:51:49 +0000</pubDate>
		<dc:creator>Eleri Harris</dc:creator>
				<category><![CDATA[Print]]></category>
		<category><![CDATA[Alexander Lebedev]]></category>
		<category><![CDATA[brands]]></category>
		<category><![CDATA[future of newspapers]]></category>
		<category><![CDATA[London Evening Standard]]></category>
		<category><![CDATA[marketing]]></category>
		<category><![CDATA[McCann Erickson]]></category>
		<category><![CDATA[mea culpa]]></category>
		<category><![CDATA[Roy Greenslade]]></category>

		<guid isPermaLink="false">http://www.crikey.com.au/?p=56254</guid>
		<description><![CDATA[British tabloid <em>London Evening Standard</em> launched a unique campaign Monday apologising to readers for its “previous behaviour”.]]></description>
		<wfw:commentRss>http://www.crikey.com.au/2009/05/07/london-evening-standard-apologises-to-readers/feed/</wfw:commentRss>
		<slash:comments>1</slash:comments>
		</item>
		<item>
		<title>Introducing the Twitter newspaper</title>
		<link>http://www.brandflakesforbreakfast.com/2009/05/all-news-thats-fit-to-tweet.html</link>
		<comments>http://www.brandflakesforbreakfast.com/2009/05/all-news-thats-fit-to-tweet.html#comments</comments>
		<pubDate>Thu, 07 May 2009 02:04:31 +0000</pubDate>
		<dc:creator>Crikey</dc:creator>
				<category><![CDATA[Links]]></category>
		<category><![CDATA[Online]]></category>
		<category><![CDATA[brands]]></category>
		<category><![CDATA[future of newspapers]]></category>
		<category><![CDATA[Hell in a handcart]]></category>
		<category><![CDATA[Twitter]]></category>

		<guid isPermaLink="false">http://www.crikey.com.au/?p=56602</guid>
		<description><![CDATA[Yes, it may seem like an awful development, still, here's an idea: it represents an IMMENSE opportunity for a brand to create a custom, branded paper. ]]></description>
		<wfw:commentRss>http://www.brandflakesforbreakfast.com/2009/05/all-news-thats-fit-to-tweet.html/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Virgin stretches its brand</title>
		<link>http://www.logodesignlove.com/stretching-the-virgin-logo</link>
		<comments>http://www.logodesignlove.com/stretching-the-virgin-logo#comments</comments>
		<pubDate>Wed, 06 May 2009 07:48:10 +0000</pubDate>
		<dc:creator>Crikey</dc:creator>
				<category><![CDATA[Links]]></category>
		<category><![CDATA[The Ad Business]]></category>
		<category><![CDATA[brands]]></category>
		<category><![CDATA[Richard Branson]]></category>
		<category><![CDATA[Virgin]]></category>

		<guid isPermaLink="false">http://www.crikey.com.au/?p=56100</guid>
		<description><![CDATA[Virgin hasn't exactly kept its logo pure. That said, perhaps it doesn't need to -- after all, it has a brand identity. His name is Richard Branson. ]]></description>
		<wfw:commentRss>http://www.logodesignlove.com/stretching-the-virgin-logo/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>The world&#8217;s most enduring brands</title>
		<link>http://business.timesonline.co.uk/tol/business/management/article5653833.ece</link>
		<comments>http://business.timesonline.co.uk/tol/business/management/article5653833.ece#comments</comments>
		<pubDate>Tue, 21 Apr 2009 23:03:25 +0000</pubDate>
		<dc:creator>Sophie Black</dc:creator>
				<category><![CDATA[Companies]]></category>
		<category><![CDATA[Links]]></category>
		<category><![CDATA[The Ad Business]]></category>
		<category><![CDATA[brands]]></category>
		<category><![CDATA[Coca-Cola]]></category>
		<category><![CDATA[Google]]></category>
		<category><![CDATA[Guinness]]></category>
		<category><![CDATA[Lego]]></category>
		<category><![CDATA[marketing]]></category>
		<category><![CDATA[MINI]]></category>

		<guid isPermaLink="false">http://www.crikey.com.au/?p=52457</guid>
		<description><![CDATA[Each year a brand sums up the zeitgeist — think Lego in 1960, Coca-Cola in 1971, Levi in 1985, Guinness in 1999 and Google in 2000. But which is the most iconic of them all?]]></description>
		<wfw:commentRss>http://business.timesonline.co.uk/tol/business/management/article5653833.ece/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Blowing up Pepsi</title>
		<link>http://www.businessweek.com/magazine/content/09_17/b4128032006687.htm?campaign_id=rss_null</link>
		<comments>http://www.businessweek.com/magazine/content/09_17/b4128032006687.htm?campaign_id=rss_null#comments</comments>
		<pubDate>Mon, 20 Apr 2009 01:43:15 +0000</pubDate>
		<dc:creator>Crikey</dc:creator>
				<category><![CDATA[Companies]]></category>
		<category><![CDATA[Links]]></category>
		<category><![CDATA[brands]]></category>
		<category><![CDATA[Massimo F d'Amore]]></category>
		<category><![CDATA[Pepsi]]></category>

		<guid isPermaLink="false">http://www.crikey.com.au/?p=52063</guid>
		<description><![CDATA[Massimo F d'Amore has decided to tear down and then rebuild PepsiCo's biggest beverage brands, including Gatorade, Tropicana, and Mountain Dew. But will he destroy them in the process?]]></description>
		<wfw:commentRss>http://www.businessweek.com/magazine/content/09_17/b4128032006687.htm?campaign_id=rss_null/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>The Coca-Cola Chronicles: ACCC ruling gives Coke palpitations</title>
		<link>http://www.crikey.com.au/2009/04/03/the-coca-cola-chronicles-accc-ruling-gives-coke-palpitations/</link>
		<comments>http://www.crikey.com.au/2009/04/03/the-coca-cola-chronicles-accc-ruling-gives-coke-palpitations/#comments</comments>
		<pubDate>Thu, 02 Apr 2009 14:00:00 +0000</pubDate>
		<dc:creator>Crikey</dc:creator>
				<category><![CDATA[The Ad Business]]></category>
		<category><![CDATA[ACCC]]></category>
		<category><![CDATA[brands]]></category>
		<category><![CDATA[Coca-Cola Amatil]]></category>
		<category><![CDATA[food industry]]></category>
		<category><![CDATA[junk food]]></category>
		<category><![CDATA[Kerry Armstrong]]></category>

		<guid isPermaLink="false">http://www.crikey.com.au/?p=50220</guid>
		<description><![CDATA[Coca-Cola's Kerry Armstrong-helmed "myth busting" ads have been slapped down by the ACCC, exposing the folly of self regulation, writes <b>Craig Sinclair</b>.]]></description>
		<wfw:commentRss>http://www.crikey.com.au/2009/04/03/the-coca-cola-chronicles-accc-ruling-gives-coke-palpitations/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Today we are complaining about &#8220;Iconic Aussie Brands&#8221;</title>
		<link>http://www.crikey.com.au/2009/02/26/first-dog-on-the-moon-306/</link>
		<comments>http://www.crikey.com.au/2009/02/26/first-dog-on-the-moon-306/#comments</comments>
		<pubDate>Wed, 25 Feb 2009 14:00:00 +0000</pubDate>
		<dc:creator>Firstdog</dc:creator>
				<category><![CDATA[First Dog on the Moon]]></category>
		<category><![CDATA[Politics]]></category>
		<category><![CDATA[Andrew Bolt]]></category>
		<category><![CDATA[bitter bitter]]></category>
		<category><![CDATA[brands]]></category>
		<category><![CDATA[hills hoist]]></category>
		<category><![CDATA[homophoamier]]></category>
		<category><![CDATA[muslimite]]></category>
		<category><![CDATA[oreos]]></category>
		<category><![CDATA[VB]]></category>
		<category><![CDATA[vegemite]]></category>
		<category><![CDATA[wog away]]></category>

		<guid isPermaLink="false"></guid>
		<description><![CDATA[Where are they now?"]]></description>
		<wfw:commentRss>http://www.crikey.com.au/2009/02/26/first-dog-on-the-moon-306/feed/</wfw:commentRss>
		<slash:comments>7</slash:comments>
		</item>
	</channel>
</rss>

<!-- Performance optimized by W3 Total Cache. Learn more: http://www.w3-edge.com/wordpress-plugins/

Page Caching using disk: enhanced
Object Caching 1683/1964 objects using apc

Served from: www.crikey.com.au @ 2012-02-11 21:53:16 -->
