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	<title>Crikey &#187; branding</title>
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	<link>http://www.crikey.com.au</link>
	<description>now with extra source</description>
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		<title>The feminism brand is designed to do itself out of business</title>
		<link>http://www.crikey.com.au/2011/03/02/the-feminism-brand-is-designed-to-do-itself-out-of-business/</link>
		<comments>http://www.crikey.com.au/2011/03/02/the-feminism-brand-is-designed-to-do-itself-out-of-business/#comments</comments>
		<pubDate>Wed, 02 Mar 2011 01:57:44 +0000</pubDate>
		<dc:creator>Crikey</dc:creator>
				<category><![CDATA[People & Ideas]]></category>
		<category><![CDATA[advertising]]></category>
		<category><![CDATA[Al Gore]]></category>
		<category><![CDATA[branding]]></category>
		<category><![CDATA[climate change]]></category>
		<category><![CDATA[Coke]]></category>
		<category><![CDATA[feminism]]></category>
		<category><![CDATA[McDonald's]]></category>
		<category><![CDATA[Nike]]></category>

		<guid isPermaLink="false">http://www.crikey.com.au/?p=207174</guid>
		<description><![CDATA[Feminism is a brand that’s been thoroughly trashed. If it was a commercial product it'd be a good time to buy in, because when stocks are low they only have one way to go, writes <b>Karen Pickering</b>. ]]></description>
		<wfw:commentRss>http://www.crikey.com.au/2011/03/02/the-feminism-brand-is-designed-to-do-itself-out-of-business/feed/</wfw:commentRss>
		<slash:comments>3</slash:comments>
		</item>
		<item>
		<title>Labor is still managing to trash its brand</title>
		<link>http://www.crikey.com.au/2011/01/25/labor-is-still-managing-to-trash-its-brand/</link>
		<comments>http://www.crikey.com.au/2011/01/25/labor-is-still-managing-to-trash-its-brand/#comments</comments>
		<pubDate>Tue, 25 Jan 2011 01:47:19 +0000</pubDate>
		<dc:creator>Bernard Keane</dc:creator>
				<category><![CDATA[Federal]]></category>
		<category><![CDATA[australian labor party]]></category>
		<category><![CDATA[branding]]></category>
		<category><![CDATA[climate change]]></category>
		<category><![CDATA[economic management]]></category>
		<category><![CDATA[Education]]></category>
		<category><![CDATA[Essential Report]]></category>
		<category><![CDATA[Health]]></category>
		<category><![CDATA[labor]]></category>

		<guid isPermaLink="false">http://www.crikey.com.au/?p=198864</guid>
		<description><![CDATA[Labor's reputation on the issues that influence voting intention continues to worsen.]]></description>
		<wfw:commentRss>http://www.crikey.com.au/2011/01/25/labor-is-still-managing-to-trash-its-brand/feed/</wfw:commentRss>
		<slash:comments>26</slash:comments>
		</item>
		<item>
		<title>How to sell Africa</title>
		<link>http://www.economist.com/blogs/baobab/2010/09/rebranding_africa</link>
		<comments>http://www.economist.com/blogs/baobab/2010/09/rebranding_africa#comments</comments>
		<pubDate>Wed, 15 Sep 2010 21:38:06 +0000</pubDate>
		<dc:creator>Crikey</dc:creator>
				<category><![CDATA[Economy]]></category>
		<category><![CDATA[Links]]></category>
		<category><![CDATA[The Ad Business]]></category>
		<category><![CDATA[The Rest]]></category>
		<category><![CDATA[Africa]]></category>
		<category><![CDATA[African economy]]></category>
		<category><![CDATA[branding]]></category>

		<guid isPermaLink="false">http://www.crikey.com.au/?p=172219</guid>
		<description><![CDATA[Africa isn't just shacks, poverty and hungry children. Now the best of Africa's marketing brains are coming together to figure out how to rebrand the continent, from .africa domain names to focusing on a fun MTV-style music and beautiful women image.]]></description>
		<wfw:commentRss>http://www.economist.com/blogs/baobab/2010/09/rebranding_africa/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Can Australia ditch its bogan image?</title>
		<link>http://www.businessspectator.com.au/bs.nsf/Article/Brand-Australias-unlimited-potential-pd20100518-5K9EJ?OpenDocument</link>
		<comments>http://www.businessspectator.com.au/bs.nsf/Article/Brand-Australias-unlimited-potential-pd20100518-5K9EJ?OpenDocument#comments</comments>
		<pubDate>Wed, 19 May 2010 23:43:32 +0000</pubDate>
		<dc:creator>Crikey</dc:creator>
				<category><![CDATA[Links]]></category>
		<category><![CDATA[The Ad Business]]></category>
		<category><![CDATA[advertising campaigns]]></category>
		<category><![CDATA[Australia unlimited]]></category>
		<category><![CDATA[brand Australia]]></category>
		<category><![CDATA[branding]]></category>

		<guid isPermaLink="false">http://www.crikey.com.au/?p=139892</guid>
		<description><![CDATA[Australia is trying to make over its image with the new <a href="http://www.australiaunlimited.com.au/">Australia Unlimited</a> campaign. But has it replaced beaches and bogans with boring?]]></description>
		<wfw:commentRss>http://www.businessspectator.com.au/bs.nsf/Article/Brand-Australias-unlimited-potential-pd20100518-5K9EJ?OpenDocument/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Taking your brand to rehab</title>
		<link>http://www.economist.com/business-finance/displaystory.cfm?story_id=15866025</link>
		<comments>http://www.economist.com/business-finance/displaystory.cfm?story_id=15866025#comments</comments>
		<pubDate>Tue, 13 Apr 2010 01:58:39 +0000</pubDate>
		<dc:creator>Crikey</dc:creator>
				<category><![CDATA[Companies]]></category>
		<category><![CDATA[Links]]></category>
		<category><![CDATA[branding]]></category>
		<category><![CDATA[Coca-Cola]]></category>
		<category><![CDATA[JetBlue]]></category>
		<category><![CDATA[Tiger Woods]]></category>

		<guid isPermaLink="false">http://www.crikey.com.au/?p=130082</guid>
		<description><![CDATA[Tiger Woods isn't the first 'brand' to be sent off to rehab after an embarrassing scandal. But, as Martha Stewart, Coca-Cola and JetBlue have all found it, brand rehab doesn't have to be the end as long as the relaunch is good.]]></description>
		<wfw:commentRss>http://www.economist.com/business-finance/displaystory.cfm?story_id=15866025/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Sticky, catchy, different: playing the brand name game</title>
		<link>http://boss.blogs.nytimes.com/2010/04/05/stick-a-fork-in-the-name-game/</link>
		<comments>http://boss.blogs.nytimes.com/2010/04/05/stick-a-fork-in-the-name-game/#comments</comments>
		<pubDate>Mon, 12 Apr 2010 03:04:38 +0000</pubDate>
		<dc:creator>Crikey</dc:creator>
				<category><![CDATA[Companies]]></category>
		<category><![CDATA[Links]]></category>
		<category><![CDATA[branding]]></category>
		<category><![CDATA[brands]]></category>
		<category><![CDATA[names]]></category>
		<category><![CDATA[restaurants]]></category>

		<guid isPermaLink="false">http://www.crikey.com.au/?p=129830</guid>
		<description><![CDATA[It's not easy to come up with a snappy business name which isn't already in use, has an available website domain, conveys essential info and is easily spelt. <b>Bruce Buschel</b> recalls his seafood restaurant naming drama.]]></description>
		<wfw:commentRss>http://boss.blogs.nytimes.com/2010/04/05/stick-a-fork-in-the-name-game/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Playing with Brand Bhutan</title>
		<link>http://blogs.crikey.com.au/back-in-a-bit/2010/03/30/playing-with-brand-bhutan/</link>
		<comments>http://blogs.crikey.com.au/back-in-a-bit/2010/03/30/playing-with-brand-bhutan/#comments</comments>
		<pubDate>Tue, 30 Mar 2010 06:16:03 +0000</pubDate>
		<dc:creator>Crikey</dc:creator>
				<category><![CDATA[Food & Travel]]></category>
		<category><![CDATA[Links]]></category>
		<category><![CDATA[People & Ideas]]></category>
		<category><![CDATA[Bhutan]]></category>
		<category><![CDATA[branding]]></category>
		<category><![CDATA[China]]></category>
		<category><![CDATA[travel]]></category>

		<guid isPermaLink="false">http://www.crikey.com.au/?p=127373</guid>
		<description><![CDATA[<b>Fregmonto</b> is off to Bhutan -- the last hope for Western tourists searching for an authentic Buddhist cultural experience now that Tibet has been thoughtfully modernised by its caring older brother China.]]></description>
		<wfw:commentRss>http://blogs.crikey.com.au/back-in-a-bit/2010/03/30/playing-with-brand-bhutan/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>The London 2012 Olympic logo: still ugly</title>
		<link>http://www.nytimes.com/2010/03/29/arts/design/29iht-Design29.html?partner=rss&#038;emc=rss</link>
		<comments>http://www.nytimes.com/2010/03/29/arts/design/29iht-Design29.html?partner=rss&#038;emc=rss#comments</comments>
		<pubDate>Mon, 29 Mar 2010 22:40:40 +0000</pubDate>
		<dc:creator>Crikey</dc:creator>
				<category><![CDATA[Art & Design]]></category>
		<category><![CDATA[Links]]></category>
		<category><![CDATA[Sport]]></category>
		<category><![CDATA[2012 London Olympics]]></category>
		<category><![CDATA[branding]]></category>
		<category><![CDATA[graphic design]]></category>
		<category><![CDATA[logos]]></category>

		<guid isPermaLink="false">http://www.crikey.com.au/?p=127056</guid>
		<description><![CDATA[The organisers of the London 2012 London Olympic Games promised their widely-panned logo would grow on us. It hasn't, says design critic <b>Alice Rawsthorn</b>.]]></description>
		<wfw:commentRss>http://www.nytimes.com/2010/03/29/arts/design/29iht-Design29.html?partner=rss&#038;emc=rss/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>How selling tote bags can save journalism</title>
		<link>http://www.guardian.co.uk/media/2010/mar/01/monocle-bags-hong-kong</link>
		<comments>http://www.guardian.co.uk/media/2010/mar/01/monocle-bags-hong-kong#comments</comments>
		<pubDate>Mon, 01 Mar 2010 23:34:36 +0000</pubDate>
		<dc:creator>Crikey</dc:creator>
				<category><![CDATA[Links]]></category>
		<category><![CDATA[Print]]></category>
		<category><![CDATA[branding]]></category>
		<category><![CDATA[future of journalism]]></category>
		<category><![CDATA[Monocle magazine]]></category>

		<guid isPermaLink="false">http://www.crikey.com.au/?p=120088</guid>
		<description><![CDATA[Tyler Brûlé's <em>Monocle</em> magazine is to open a foreign bureau in Hong Kong, thanks to funding from the sales of <em>Monocle</em> merchandising, in particular the sale of tote bags. Is this the future of funding journalism?]]></description>
		<wfw:commentRss>http://www.guardian.co.uk/media/2010/mar/01/monocle-bags-hong-kong/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>The 500 most powerful brands in the world</title>
		<link>http://www.brandirectory.com/league_tables/table/global_500</link>
		<comments>http://www.brandirectory.com/league_tables/table/global_500#comments</comments>
		<pubDate>Fri, 19 Feb 2010 02:22:54 +0000</pubDate>
		<dc:creator>Crikey</dc:creator>
				<category><![CDATA[Companies]]></category>
		<category><![CDATA[Links]]></category>
		<category><![CDATA[The Ad Business]]></category>
		<category><![CDATA[banks]]></category>
		<category><![CDATA[branding]]></category>
		<category><![CDATA[brands]]></category>
		<category><![CDATA[Coca-Cola]]></category>
		<category><![CDATA[Google]]></category>
		<category><![CDATA[Telstra]]></category>
		<category><![CDATA[Wallmart]]></category>
		<category><![CDATA[Woolworths]]></category>

		<guid isPermaLink="false">http://www.crikey.com.au/?p=118099</guid>
		<description><![CDATA[<em>Brand Finance</em> has released its annual list of the most powerful brands on the planet. Walmart comes in at number one, but Google has knocked off Coke for the number two spot, whilst Woolies, Telstra and Australia's Big Four all make the cut, too.]]></description>
		<wfw:commentRss>http://www.brandirectory.com/league_tables/table/global_500/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>How packaging is more than just paper</title>
		<link>http://sethgodin.typepad.com/seths_blog/2010/02/the-brand-the-package-the-story-and-the-worldview.html</link>
		<comments>http://sethgodin.typepad.com/seths_blog/2010/02/the-brand-the-package-the-story-and-the-worldview.html#comments</comments>
		<pubDate>Mon, 15 Feb 2010 01:28:54 +0000</pubDate>
		<dc:creator>Crikey</dc:creator>
				<category><![CDATA[Companies]]></category>
		<category><![CDATA[Food & Travel]]></category>
		<category><![CDATA[Links]]></category>
		<category><![CDATA[branding]]></category>
		<category><![CDATA[business advice]]></category>
		<category><![CDATA[food]]></category>
		<category><![CDATA[food packaging]]></category>
		<category><![CDATA[Madecasse]]></category>
		<category><![CDATA[marketing]]></category>
		<category><![CDATA[packaging]]></category>

		<guid isPermaLink="false">http://www.crikey.com.au/?p=116650</guid>
		<description><![CDATA[<b>Seth Godin</b> offers advice on how an African chocolate company <em>should</em> package their chocolate. Sure, it involves some glamorising of poverty, but it's a great marketing idea.]]></description>
		<wfw:commentRss>http://sethgodin.typepad.com/seths_blog/2010/02/the-brand-the-package-the-story-and-the-worldview.html/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>How Obama boosted &#8220;Brand America&#8221; by $2 trillion</title>
		<link>http://www.foreignpolicy.com/articles/2009/12/17/the_two_trillion_dollar_man</link>
		<comments>http://www.foreignpolicy.com/articles/2009/12/17/the_two_trillion_dollar_man#comments</comments>
		<pubDate>Fri, 18 Dec 2009 00:11:57 +0000</pubDate>
		<dc:creator>Crikey</dc:creator>
				<category><![CDATA[Links]]></category>
		<category><![CDATA[United States]]></category>
		<category><![CDATA[Barack Obama]]></category>
		<category><![CDATA[branding]]></category>
		<category><![CDATA[Nation Brands Index]]></category>

		<guid isPermaLink="false">http://www.crikey.com.au/?p=106911</guid>
		<description><![CDATA[Since taking office a year ago, Barack Obama has come a long way in restoring America's image on the global stage, boosting the value of the country's "brand" by over $2 trillion, according to economist <b>Simon Anholt</b>]]></description>
		<wfw:commentRss>http://www.foreignpolicy.com/articles/2009/12/17/the_two_trillion_dollar_man/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Enter the Branding: the new-look Bruce Lee</title>
		<link>http://www.nytimes.com/2009/12/12/business/global/12iht-lee.html?ref=media</link>
		<comments>http://www.nytimes.com/2009/12/12/business/global/12iht-lee.html?ref=media#comments</comments>
		<pubDate>Mon, 14 Dec 2009 00:06:48 +0000</pubDate>
		<dc:creator>Crikey</dc:creator>
				<category><![CDATA[Links]]></category>
		<category><![CDATA[The Ad Business]]></category>
		<category><![CDATA[branding]]></category>
		<category><![CDATA[Bruce Lee]]></category>
		<category><![CDATA[Shannon Lee]]></category>

		<guid isPermaLink="false">http://www.crikey.com.au/?p=105462</guid>
		<description><![CDATA[Bruce Lee's daughter is attempting to "relaunch" her father's brand as a "lifestyle" -- with products including rubber ducks and lampshades, in an effort to increase the value of his estate to at least $5 million. You stay classy, Shannon Lee.]]></description>
		<wfw:commentRss>http://www.nytimes.com/2009/12/12/business/global/12iht-lee.html?ref=media/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Why Tiger is still marketable</title>
		<link>http://adage.com/article?article_id=140901</link>
		<comments>http://adage.com/article?article_id=140901#comments</comments>
		<pubDate>Tue, 08 Dec 2009 01:10:36 +0000</pubDate>
		<dc:creator>Crikey</dc:creator>
				<category><![CDATA[Links]]></category>
		<category><![CDATA[The Ad Business]]></category>
		<category><![CDATA[branding]]></category>
		<category><![CDATA[corporate sponsorship]]></category>
		<category><![CDATA[media spokesperson]]></category>
		<category><![CDATA[Tiger Woods]]></category>

		<guid isPermaLink="false">http://www.crikey.com.au/?p=104078</guid>
		<description><![CDATA[Tiger Woods' recent "transgressions" may make him seem like spokesperson kryptonite to some brands, but his unintentional new "bad boy" image could prove highly marketable.]]></description>
		<wfw:commentRss>http://adage.com/article?article_id=140901/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Why I like Toyota more than Porsche</title>
		<link>http://www.thesimpledollar.com/2009/12/07/brand-preferences-and-frugality/</link>
		<comments>http://www.thesimpledollar.com/2009/12/07/brand-preferences-and-frugality/#comments</comments>
		<pubDate>Tue, 08 Dec 2009 00:28:02 +0000</pubDate>
		<dc:creator>Crikey</dc:creator>
				<category><![CDATA[Economy]]></category>
		<category><![CDATA[Links]]></category>
		<category><![CDATA[brand message]]></category>
		<category><![CDATA[branding]]></category>
		<category><![CDATA[brands]]></category>

		<guid isPermaLink="false">http://www.crikey.com.au/?p=104049</guid>
		<description><![CDATA[Why do we like the brands we do? Is it because of an irrational emotional connection? Or does your brand preference actually have something to do with value for money? If not, maybe it should, says <b>Trent Hamm</b>.]]></description>
		<wfw:commentRss>http://www.thesimpledollar.com/2009/12/07/brand-preferences-and-frugality/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>How Hello Kitty got her paws all over the world</title>
		<link>http://www.latimes.com/features/image/la-ig-kitty1-2009nov01,0,3763199.story</link>
		<comments>http://www.latimes.com/features/image/la-ig-kitty1-2009nov01,0,3763199.story#comments</comments>
		<pubDate>Mon, 02 Nov 2009 00:14:34 +0000</pubDate>
		<dc:creator>Crikey</dc:creator>
				<category><![CDATA[Companies]]></category>
		<category><![CDATA[Links]]></category>
		<category><![CDATA[anime]]></category>
		<category><![CDATA[branding]]></category>
		<category><![CDATA[brands]]></category>
		<category><![CDATA[hello kitty]]></category>
		<category><![CDATA[Japan]]></category>

		<guid isPermaLink="false">http://www.crikey.com.au/?p=96572</guid>
		<description><![CDATA[Japan's favourite feline, Hello Kitty, is celebrating her 35th birthday. The <em>LA Times</em> looks at how one cool cat went from a cute Japanese decal to a global phenom, complete with a theme park, TV series and restaurant.]]></description>
		<wfw:commentRss>http://www.latimes.com/features/image/la-ig-kitty1-2009nov01,0,3763199.story/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Pink bits: the absurd world of gendered consumer products</title>
		<link>http://www.crikey.com.au/2009/10/20/pink-bits-the-absurd-world-of-gendered-consumer-products/</link>
		<comments>http://www.crikey.com.au/2009/10/20/pink-bits-the-absurd-world-of-gendered-consumer-products/#comments</comments>
		<pubDate>Tue, 20 Oct 2009 02:00:00 +0000</pubDate>
		<dc:creator>Mel Campbell</dc:creator>
				<category><![CDATA[Companies]]></category>
		<category><![CDATA[People & Ideas]]></category>
		<category><![CDATA[The Ad Business]]></category>
		<category><![CDATA[Alcatel]]></category>
		<category><![CDATA[branding]]></category>
		<category><![CDATA[Honda]]></category>
		<category><![CDATA[Hummingbird Blonde]]></category>
		<category><![CDATA[marketing]]></category>
		<category><![CDATA[Motorola]]></category>
		<category><![CDATA[women]]></category>
		<category><![CDATA[yoghurt]]></category>

		<guid isPermaLink="false">http://www.crikey.com.au/2009/10/20/pink-bits-the-absurd-world-of-gendered-consumer-products/</guid>
		<description><![CDATA[Marketers have never abandoned the idea that men and women require their own ‘special’ products. Women’s products are often tinted pink and advertised with cuddly names and breathy female voiceovers. Insulting much?]]></description>
		<wfw:commentRss>http://www.crikey.com.au/2009/10/20/pink-bits-the-absurd-world-of-gendered-consumer-products/feed/</wfw:commentRss>
		<slash:comments>18</slash:comments>
		</item>
		<item>
		<title>Kellogg fights fake corn flakes &#8212; with lasers!</title>
		<link>http://adage.com/globalnews/article?article_id=139657</link>
		<comments>http://adage.com/globalnews/article?article_id=139657#comments</comments>
		<pubDate>Wed, 14 Oct 2009 21:56:07 +0000</pubDate>
		<dc:creator>Crikey</dc:creator>
				<category><![CDATA[Food & Travel]]></category>
		<category><![CDATA[Links]]></category>
		<category><![CDATA[The Ad Business]]></category>
		<category><![CDATA[branding]]></category>
		<category><![CDATA[breakfast cereal]]></category>
		<category><![CDATA[corn flakes]]></category>
		<category><![CDATA[food]]></category>
		<category><![CDATA[Kellogg]]></category>
		<category><![CDATA[Kellogg's]]></category>
		<category><![CDATA[stupidity]]></category>

		<guid isPermaLink="false">http://www.crikey.com.au/?p=93042</guid>
		<description><![CDATA[Cereal king Kellogg has decided to tackle the pressing issue of imitation corn flakes by using lasers to brand its authentic flakes with the company's signature logo. Take <em>that</em>, black market breakfast cereals!]]></description>
		<wfw:commentRss>http://adage.com/globalnews/article?article_id=139657/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Is iSnack 2.0 a marketing success?</title>
		<link>http://www.crikey.com.au/2009/10/05/is-isnack-2-0-a-marketing-success/</link>
		<comments>http://www.crikey.com.au/2009/10/05/is-isnack-2-0-a-marketing-success/#comments</comments>
		<pubDate>Mon, 05 Oct 2009 02:00:00 +0000</pubDate>
		<dc:creator>Crikey</dc:creator>
				<category><![CDATA[Companies]]></category>
		<category><![CDATA[The Ad Business]]></category>
		<category><![CDATA[branding]]></category>
		<category><![CDATA[marketing]]></category>
		<category><![CDATA[Queensland Tourism]]></category>
		<category><![CDATA[vegemite]]></category>
		<category><![CDATA[Vegemite iSnack 2.0]]></category>
		<category><![CDATA[Witchery]]></category>

		<guid isPermaLink="false">http://www.crikey.com.au/2009/10/05/is-isnack-2-0-a-marketing-success/</guid>
		<description><![CDATA[Will Kraft’s engagement experiment with Vegemite and the #vegefail iSnack 2.0 name ultimately be a huge winner or a huge loser for the brand? Tactical TV's <b>Tony Richardson</b> investigates.]]></description>
		<wfw:commentRss>http://www.crikey.com.au/2009/10/05/is-isnack-2-0-a-marketing-success/feed/</wfw:commentRss>
		<slash:comments>8</slash:comments>
		</item>
		<item>
		<title>The fresh battle of the apples</title>
		<link>http://techgeek.com.au/2009/10/05/apple-thinks-different-on-woolworths-new-logo-challenges-trademark-application/</link>
		<comments>http://techgeek.com.au/2009/10/05/apple-thinks-different-on-woolworths-new-logo-challenges-trademark-application/#comments</comments>
		<pubDate>Mon, 05 Oct 2009 01:45:08 +0000</pubDate>
		<dc:creator>Crikey</dc:creator>
				<category><![CDATA[Companies]]></category>
		<category><![CDATA[Links]]></category>
		<category><![CDATA[The Ad Business]]></category>
		<category><![CDATA[Apple]]></category>
		<category><![CDATA[branding]]></category>
		<category><![CDATA[logos]]></category>
		<category><![CDATA[rebranding]]></category>
		<category><![CDATA[Woolworths]]></category>

		<guid isPermaLink="false">http://www.crikey.com.au/?p=90921</guid>
		<description><![CDATA[It's the tech gods vs. the fresh food people as Apple challenges Woolworths new logo, which is either an apple or a stylised 'W', depending who you ask. But are Woolies and Apple <em>really</em> rivals?]]></description>
		<wfw:commentRss>http://techgeek.com.au/2009/10/05/apple-thinks-different-on-woolworths-new-logo-challenges-trademark-application/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Hitler finds out about iSnack 2.0</title>
		<link>http://www.crikey.com.au/2009/09/29/hitler-finds-out-about-isnack-2-0/</link>
		<comments>http://www.crikey.com.au/2009/09/29/hitler-finds-out-about-isnack-2-0/#comments</comments>
		<pubDate>Tue, 29 Sep 2009 01:41:27 +0000</pubDate>
		<dc:creator>Crikey</dc:creator>
				<category><![CDATA[The Ad Business]]></category>
		<category><![CDATA[Video]]></category>
		<category><![CDATA[Video of the Day]]></category>
		<category><![CDATA[branding]]></category>
		<category><![CDATA[Kraft]]></category>
		<category><![CDATA[marketing]]></category>
		<category><![CDATA[vegemite]]></category>
		<category><![CDATA[Vegemite iSnack 2.0]]></category>

		<guid isPermaLink="false">http://www.crikey.com.au/?p=89591</guid>
		<description><![CDATA[Even the Fuhrer has his knickers in a twist about the naming decision for Vegemite lite. "Forgive me ... it's just that I like Vegemite".]]></description>
		<wfw:commentRss>http://www.crikey.com.au/2009/09/29/hitler-finds-out-about-isnack-2-0/feed/</wfw:commentRss>
		<slash:comments>1</slash:comments>
		</item>
		<item>
		<title>How to pause bad web publicity</title>
		<link>http://www.thepunch.com.au/articles/seven-tips-for-handling-a-crisis-on-twitter/</link>
		<comments>http://www.thepunch.com.au/articles/seven-tips-for-handling-a-crisis-on-twitter/#comments</comments>
		<pubDate>Thu, 24 Sep 2009 06:40:50 +0000</pubDate>
		<dc:creator>Crikey</dc:creator>
				<category><![CDATA[Economy]]></category>
		<category><![CDATA[Links]]></category>
		<category><![CDATA[branding]]></category>
		<category><![CDATA[publicity]]></category>
		<category><![CDATA[social networking sites]]></category>

		<guid isPermaLink="false">http://www.crikey.com.au/?p=88823</guid>
		<description><![CDATA[Something stupid happens at work and suddenly customers are tweeting and making YouTube <a href="http://www.youtube.com/watch?v=5YGc4zOqozo">videos</a> about how awful your company is. How can you fight back when you're trashed on the web?]]></description>
		<wfw:commentRss>http://www.thepunch.com.au/articles/seven-tips-for-handling-a-crisis-on-twitter/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Garbage in a designer box? Sold!</title>
		<link>http://www.psfk.com/2009/09/over-1200-nyc-trash-cubes-sold.html</link>
		<comments>http://www.psfk.com/2009/09/over-1200-nyc-trash-cubes-sold.html#comments</comments>
		<pubDate>Mon, 21 Sep 2009 07:48:02 +0000</pubDate>
		<dc:creator>Crikey</dc:creator>
				<category><![CDATA[Art & Design]]></category>
		<category><![CDATA[Economy]]></category>
		<category><![CDATA[Environment]]></category>
		<category><![CDATA[Links]]></category>
		<category><![CDATA[People & Ideas]]></category>
		<category><![CDATA[branding]]></category>
		<category><![CDATA[garbage]]></category>
		<category><![CDATA[packaging]]></category>
		<category><![CDATA[rubbish]]></category>

		<guid isPermaLink="false">http://www.crikey.com.au/?p=88086</guid>
		<description><![CDATA[Further proof of the 'people will buy anything as long as it's in pretty packaging' theory, a NY artist has been selling actual rubbish in a classy clear cube. Over 1,200 have been sold. ]]></description>
		<wfw:commentRss>http://www.psfk.com/2009/09/over-1200-nyc-trash-cubes-sold.html/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>VIDEO: Incredible, amazing, awesome Apple</title>
		<link>http://www.crikey.com.au/2009/09/21/video-incredible-amazing-awesome-apple/</link>
		<comments>http://www.crikey.com.au/2009/09/21/video-incredible-amazing-awesome-apple/#comments</comments>
		<pubDate>Mon, 21 Sep 2009 02:01:00 +0000</pubDate>
		<dc:creator>Crikey</dc:creator>
				<category><![CDATA[Companies]]></category>
		<category><![CDATA[Science & Tech]]></category>
		<category><![CDATA[The Ad Business]]></category>
		<category><![CDATA[Video]]></category>
		<category><![CDATA[Apple]]></category>
		<category><![CDATA[branding]]></category>
		<category><![CDATA[Steve Jobs]]></category>

		<guid isPermaLink="false">http://www.crikey.com.au/?p=87906</guid>
		<description><![CDATA[Pride in your product is important for any business, but Apple's bosses seem to not only have drunk their own Kool-Aid, they're mainlining it on an IV drip. A montage of the company's recent keynote address. See if you can pick up on a theme.]]></description>
		<wfw:commentRss>http://www.crikey.com.au/2009/09/21/video-incredible-amazing-awesome-apple/feed/</wfw:commentRss>
		<slash:comments>1</slash:comments>
		</item>
		<item>
		<title>The world&#8217;s most valuable brands</title>
		<link>http://www.time.com/time/business/article/0,8599,1924563,00.html</link>
		<comments>http://www.time.com/time/business/article/0,8599,1924563,00.html#comments</comments>
		<pubDate>Sat, 19 Sep 2009 04:22:21 +0000</pubDate>
		<dc:creator>Crikey</dc:creator>
				<category><![CDATA[Companies]]></category>
		<category><![CDATA[Links]]></category>
		<category><![CDATA[Amazon]]></category>
		<category><![CDATA[branding]]></category>
		<category><![CDATA[brands]]></category>
		<category><![CDATA[Coca-Cola]]></category>
		<category><![CDATA[Google]]></category>
		<category><![CDATA[IBM]]></category>

		<guid isPermaLink="false">http://www.crikey.com.au/?p=87706</guid>
		<description><![CDATA[Interbrand has released <a href="http://www.interbrand.com/images/studies/-1_BGB2009_Magazine_Final.pdf">its annual report</a> [PDF] on the world's most valuable brands. Coke came in at number one for the ninth time running, while Google and Amazon have shot up the list.]]></description>
		<wfw:commentRss>http://www.time.com/time/business/article/0,8599,1924563,00.html/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
	</channel>
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