Feminism is a brand that’s been thoroughly trashed. If it was a commercial product it’d be a good time to buy in, because when stocks are low they only have one way to go, writes Karen Pickering.
Branding
Labor is still managing to trash its brand
Labor’s reputation on the issues that influence voting intention continues to worsen.
Taking your brand to rehab
Tiger Woods isn’t the first ‘brand’ to be sent off to rehab after an embarrassing scandal. But, as Martha Stewart, Coca-Cola and JetBlue have all found it, brand rehab doesn’t have to be the end as long as the relaunch is good.
Sticky, catchy, different: playing the brand name game
It’s not easy to come up with a snappy business name which isn’t already in use, has an available website domain, conveys essential info and is easily spelt. Bruce Buschel recalls his seafood restaurant naming drama.
Playing with Brand Bhutan
Fregmonto is off to Bhutan — the last hope for Western tourists searching for an authentic Buddhist cultural experience now that Tibet has been thoughtfully modernised by its caring older brother China.
The London 2012 Olympic logo: still ugly
The organisers of the London 2012 London Olympic Games promised their widely-panned logo would grow on us. It hasn’t, says design critic Alice Rawsthorn.
How selling tote bags can save journalism
Tyler Brûlé’s Monocle magazine is to open a foreign bureau in Hong Kong, thanks to funding from the sales of Monocle merchandising, in particular the sale of tote bags. Is this the future of funding journalism?
How packaging is more than just paper
Seth Godin offers advice on how an African chocolate company should package their chocolate. Sure, it involves some glamorising of poverty, but it’s a great marketing idea.
How Hello Kitty got her paws all over the world
Japan’s favourite feline, Hello Kitty, is celebrating her 35th birthday. The LA Times looks at how one cool cat went from a cute Japanese decal to a global phenom, complete with a theme park, TV series and restaurant.
How to pause bad web publicity
Something stupid happens at work and suddenly customers are tweeting and making YouTube videos about how awful your company is. How can you fight back when you’re trashed on the web?
Garbage in a designer box? Sold!
Further proof of the ‘people will buy anything as long as it’s in pretty packaging’ theory, a NY artist has been selling actual rubbish in a classy clear cube. Over 1,200 have been sold.
The world’s most valuable brands
Interbrand has released its annual report [PDF] on the world’s most valuable brands. Coke came in at number one for the ninth time running, while Google and Amazon have shot up the list.
















