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	<title>Crikey &#187; brand message</title>
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		<title>Why I like Toyota more than Porsche</title>
		<link>http://www.thesimpledollar.com/2009/12/07/brand-preferences-and-frugality/</link>
		<comments>http://www.thesimpledollar.com/2009/12/07/brand-preferences-and-frugality/#comments</comments>
		<pubDate>Tue, 08 Dec 2009 00:28:02 +0000</pubDate>
		<dc:creator>Crikey</dc:creator>
				<category><![CDATA[Economy]]></category>
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		<category><![CDATA[brand message]]></category>
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		<description><![CDATA[Why do we like the brands we do? Is it because of an irrational emotional connection? Or does your brand preference actually have something to do with value for money? If not, maybe it should, says <b>Trent Hamm</b>.]]></description>
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		<title>Coca-Cola blinks, loses its marketing mojo</title>
		<link>http://www.crikey.com.au/2008/10/20/coca-cola-blinks-loses-its-marketing-mojo/</link>
		<comments>http://www.crikey.com.au/2008/10/20/coca-cola-blinks-loses-its-marketing-mojo/#comments</comments>
		<pubDate>Sun, 19 Oct 2008 14:00:00 +0000</pubDate>
		<dc:creator>Crikey</dc:creator>
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		<description><![CDATA[What is wrong with Coca-Cola? Not the drink – the company, asks <b>Stephen Downes</b>.]]></description>
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		<title>Social media goes mainstream (except for business and politics)</title>
		<link>http://www.crikey.com.au/2007/12/17/social-media-goes-mainstream-except-for-business-and-politics/</link>
		<comments>http://www.crikey.com.au/2007/12/17/social-media-goes-mainstream-except-for-business-and-politics/#comments</comments>
		<pubDate>Sun, 16 Dec 2007 14:00:00 +0000</pubDate>
		<dc:creator>Stilgherrian</dc:creator>
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		<category><![CDATA[attention span]]></category>
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		<description><![CDATA[If 2006 was the year of "Web 2.0" then 2007 is the year of "social media". For individuals anyway. Australian businesses and politicians generally don’t "get it," writes Stilgherrian.]]></description>
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