Why I like Toyota more than PorscheWhy do we like the brands we do? Is it because of an irrational emotional connection? Or does your brand preference actually have something to do with value for money? If not, maybe it should, says Trent Hamm.
Brand message
Coca-Cola blinks, loses its marketing mojo
Crikey / Monday, 20 October 2008
What is wrong with Coca-Cola? Not the drink – the company, asks Stephen Downes.
Social media goes mainstream (except for business and politics)
Crikey / Stilgherrian / Monday, 17 December 2007
If 2006 was the year of “Web 2.0” then 2007 is the year of “social media”. For individuals anyway. Australian businesses and politicians generally don’t “get it,” writes Stilgherrian.
