What is wrong with Coca-Cola? Not the drink – the company, asks Stephen Downes.
Brand message
Social media goes mainstream (except for business and politics)
Crikey / Stilgherrian / Monday, 17 December 2007
If 2006 was the year of “Web 2.0” then 2007 is the year of “social media”. For individuals anyway. Australian businesses and politicians generally don’t “get it,” writes Stilgherrian.
