It’s the perennial question for publishers and advertisers; which is more important: circulation — the number of copies of your publication being sent out into the wilderness — or readership — the number of people actually reading it? Audit Bureau chief Gordon Towell weighs in.
Audit Bureau of Circulation
Sunday newspaper sales down
According to ABC figures, Sunday newspaper sales are down in virtually every state.
Deciphering newspaper readership and circulation figures
Some weeks ago I asked Steve Allen of Fusion Strategies to do some number crunching comparing circulation and readership figures of our major daily newspapers. The intention was to test how “real” circulation increases (and decreases) are, given the number of discount deals presently available, writes Margaret Simons.
