The latest metropolitan newspaper circulation figures provide the newbie CEOs at News Ltd and especially Fairfax Media with their biggest and most important tests.
Audit Bureau of Circulation
Media briefs: Newspaper sales audit change … Aussie editor freed …
Front page of the Day … ABC announces “milestone” changes to auditing rules for newspaper sales … Australian media boss Ross Dunkley free after conviction in Burma …
News Ltd the biggest loser in paper circ figures
News Ltd is the big loser from the slump in newspaper sales in 2010, casting doubt on the continuing presence of some senior editors and executives at Rupert Murdoch’s Australian empire.
Media briefs: The Age’s downsizing … circulation pressure mounts …
The Age of getting smaller and smaller … pressure mounts on the Audit Bureau of Circulations … the Tocumwal “experience” … Google has cash for new media innovators …
Herald Sun inflates circulation by 100k each day: Guthrie tell-all
The circulation of the nation’s biggest selling tabloid, News Limited’s the Herald Sun, is artificially inflated by up to 100,000 copies per day, according to the paper’s former editor-in-chief Bruce Guthrie. Its one of many revelations on the newspaper industry in Guthrie’s tell-all Man Bites Murdoch.
Readership vs. circulation: the numbers that matter
It’s the perennial question for publishers and advertisers; which is more important: circulation — the number of copies of your publication being sent out into the wilderness — or readership — the number of people actually reading it? Audit Bureau chief Gordon Towell weighs in.
Sunday newspaper sales down
According to ABC figures, Sunday newspaper sales are down in virtually every state.
Deciphering newspaper readership and circulation figures
Some weeks ago I asked Steve Allen of Fusion Strategies to do some number crunching comparing circulation and readership figures of our major daily newspapers. The intention was to test how “real” circulation increases (and decreases) are, given the number of discount deals presently available, writes Margaret Simons.
