With air play costing up to $3 million per 30-second message during the Super Bowl screening in the United States, the unleashing of brand new advertising is a yearly tradition. Check out the 20 best from yesterday’s game.
Advertising is a powerful concept, and not just for making us open our wallets. BBC lists the six ads that made us view the world differently — from DeBeers convinving us that engagement rings had to have diamonds to Lyndon B Johnson paving the way for political attack ads.
Here’s a note of PR advice from Tim Burrowes: don’t send out your company press releases with the “track changes” function still enabled on the Microsoft Word document. Otherwise the whole internet gets to witness your embarrassing marketing lingo.
A whole new world of internet advertising is developing in the Forbes blogs stable, far more involved than the old sponsored post. Instead advertisers can pay to run an entire blog alongside the normal blogs run by Forbes journos.
Today’s the day for Rudd’s Mens’ Shed and an updated women’s health policy will be out later this year, both likely to address gender stereotyping. Yet, advertising is full of housewives and dopey dads. Why the divide? asks Margo Saunders.
Clearly many stories on A Current Affair et al are driven by PR, but one PR professional has bluntly described just how easily she got her company on air. So why aren’t we shocked by this anymore? asks Christopher Scanlon.
After the “Where the bloody hell are you?” fiasco, a new Tourism Australia advertising campaign is being launched with the catchy tagline “There’s nothing like Australia”. What makes an effective Oz campaign? asks Tim Burrowes.
Breakfast cereal — and its slogans — are a nice little snapshot of the times, from Rice Bubbles being marketed in war rationing times as a good filler, to ‘constipation’ being mentioned four times in a Special K ad.
In the battle of the tire bigwigs, Bridgestone has finally rolled Michelin as number one in the global tire market. Can an updated cartoon roly poly Michelin Man reinflate the Michelin brand? Portfolio examines the plan.
Eliminating shipping costs levelled the playing field between online and brick and mortar companies this year. Advertising agencies will now need to play catch in order to capture the masses moving online.
For a company that trades on a ‘feeling’, Toyota does not seem to care about goodwill when it comes to their latest user-generated Yaris commercial. But is it all just a punk on social media and the advertising industry?
Web giants eBay and Craigslist are to square off in court over eBay’s attempts to gain more control on Craiglist’s board, one of its major competitors in online classifieds. What would happen to eBay if Craiglist charged for ads?
The UK advertising regulator has banned an ad by the Malaysian Palm Oil Council claiming that palm oil is ‘sustainable’ and contributes to ‘the alleviation of poverty, especially amongst rural populations’, reports Andrew Bartlett.
Sites like Gawker and Thrillist are now penning their advertisers’ copy for them in “sponsored posts”, to help the brands fit in with the “vibe” of their sites. Are they crossing the fine line between advertising and editorial?