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The Daily Beast | ADVERTISING|

The best ads from the Super Bowl

With air play costing up to $3 million per 30-second message during the Super Bowl screening in the United States, the unleashing of brand new advertising is a yearly tradition. Check out the 20 best from yesterday’s game.

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BBC | ADVERTISING|

The most powerful ads in history

Advertising is a powerful concept, and not just for making us open our wallets. BBC lists the six ads that made us view the world differently — from DeBeers convinving us that engagement rings had to have diamonds to Lyndon B Johnson paving the way for political attack ads.

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mUmBRELLA | ADVERTISING|

Tracking the PR embarrassment

Here’s a note of PR advice from Tim Burrowes: don’t send out your company press releases with the “track changes” function still enabled on the Microsoft Word document. Otherwise the whole internet gets to witness your embarrassing marketing lingo.

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Crikey Blogs | LINKS|

When advertising overrides editorial

An absolute shocker by The Age this morning. Hopefully part of the latest ‘transformation plan’ at Fairfax includes remembering that news should always over-ride advertising, writes Dave Gaukroger.

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Advertising Age | ADVERTISING|

Wanna buy a blog?

A whole new world of internet advertising is developing in the Forbes blogs stable, far more involved than the old sponsored post. Instead advertisers can pay to run an entire blog alongside the normal blogs run by Forbes journos.

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Lushpad | ADVERTISING|

If Don Draper was selling Twitter

A clever mock-up of vintage style advertisements spruiking new media. How would have Facebook been sold in the 1960s? “For leisure or labour…” says the tagline.

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The Age probed over real estate agent junkets

The Victorian Government will probe Fairfax Media over its real-estate junkets program, after the company decided to extend the controversial free-trips scheme into 2011.

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Behind the one sided mirror of focus groups

As a long term practitioner and teacher of research methods, Eva Cox wants to set the record straight by pointing out the apparent gross misuse of a very useful tool — focus groups.

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‘SheMarketing’ — the science of selling Tony Abbott to women

The major political parties need to better understand what women want, according to the women’s advertising agency reportedly behind a Liberal Party campaign to improve Tony Abbott’s image.

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Your children, are they safe from fat, old sunburnt people?

No, they will be drowned in the bath by The Unions!

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Crikey Blogs | ADVERTISING|

Does Mothers Day have to be SO pink?

Today’s the day for Rudd’s Mens’ Shed and an updated women’s health policy will be out later this year, both likely to address gender stereotyping. Yet, advertising is full of housewives and dopey dads. Why the divide? asks Margo Saunders.

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upstart | ADVERTISING|

Tabloid media reaches a new (even lower) low

Clearly many stories on A Current Affair et al are driven by PR, but one PR professional has bluntly described just how easily she got her company on air. So why aren’t we shocked by this anymore? asks Christopher Scanlon.

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Oyster | ADVERTISING|

Hotel ads vs. what they actually look like

A very clever new site compares the lovely pictures in the hotel advertising with actual guest photos. Surprise surprise, the pool isn’t really that big and empty. If only there was an Aussie version.

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mUmBRELLA | ADVERTISING|

Flogging off our fair land: there’s nothing like it!

After the “Where the bloody hell are you?” fiasco, a new Tourism Australia advertising campaign is being launched with the catchy tagline “There’s nothing like Australia”. What makes an effective Oz campaign? asks Tim Burrowes.

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The Big Money | ADVERTISING|

PHOTO GALLERY: Tuck into a bowlful of nostalgia

Breakfast cereal — and its slogans — are a nice little snapshot of the times, from Rice Bubbles being marketed in war rationing times as a good filler, to ‘constipation’ being mentioned four times in a Special K ad.

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Portfolio | COMPANIES|

Revving up a tire-d Michelin

In the battle of the tire bigwigs, Bridgestone has finally rolled Michelin as number one in the global tire market. Can an updated cartoon roly poly Michelin Man reinflate the Michelin brand? Portfolio examines the plan.

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Advertising Age | COMPANIES|

Free shipping: how two words transformed e-commerce

Eliminating shipping costs levelled the playing field between online and brick and mortar companies this year. Advertising agencies will now need to play catch in order to capture the masses moving online.

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Put a Tiger in your tank: advertising evolves at glacial speed

How would Don Draper have handled climate change? Wonder no more — because he already has, working on the Humble Oil account. Got to love some politically incorrect advertising.

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Newsweek | ADVERTISING|

Hand jobs: gadget boom creates new market for models

The booming gadget industry of mp3 players, e-Readers, netbooks and digital cameras has created a new demand for hand models, with the most in-demand mitts earning up to $10,000 a day.

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The Yaris end of social media

For a company that trades on a ‘feeling’, Toyota does not seem to care about goodwill when it comes to their latest user-generated Yaris commercial. But is it all just a punk on social media and the advertising industry?

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Business Week | COMPANIES|

The battle for online classifieds cash

Web giants eBay and Craigslist are to square off in court over eBay’s attempts to gain more control on Craiglist’s board, one of its major competitors in online classifieds. What would happen to eBay if Craiglist charged for ads?

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Crikey Blogs | ENVIRONMENT|

The good oil on palm oil

The UK advertising regulator has banned an ad by the Malaysian Palm Oil Council claiming that palm oil is ‘sustainable’ and contributes to ‘the alleviation of poverty, especially amongst rural populations’, reports Andrew Bartlett.

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Ad Week | ADVERTISING|

When online journalists moonlight as copy-writers

Sites like Gawker and Thrillist are now penning their advertisers’ copy for them in “sponsored posts”, to help the brands fit in with the “vibe” of their sites. Are they crossing the fine line between advertising and editorial?

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The Dawn Chorus | ADVERTISING|

The patriarchy is bad for men too!

Hair dryers, manscaping and eating tofu? That’s no real man. Except, ads focused on a false idea of manhood are just as damaging as the “real women” concept is for females, writes Clem Bastow.

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mUmBRELLA | ADVERTISING|

Dust storm of advertising

You can’t say that Sydney advertisers don’t have their fingers on the pulse, with a swag of advertisements this morning about yesterday’s dust storm. How do you get red dust out of white pants?

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Womens Agenda

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