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	<title>Crikey &#187; advertising</title>
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		<title>What&#8217;s in a name? Lots of money&#8230;</title>
		<link>http://mumbrella.com.au/whats-in-a-name-3-73750</link>
		<comments>http://mumbrella.com.au/whats-in-a-name-3-73750#comments</comments>
		<pubDate>Thu, 09 Feb 2012 01:02:39 +0000</pubDate>
		<dc:creator>Crikey</dc:creator>
				<category><![CDATA[Economy]]></category>
		<category><![CDATA[Links]]></category>
		<category><![CDATA[The Ad Business]]></category>
		<category><![CDATA[advertising]]></category>
		<category><![CDATA[Coca-Cola]]></category>

		<guid isPermaLink="false">http://www.crikey.com.au/?p=273434</guid>
		<description><![CDATA[A snappy and memorable product name is critical to commercial success. It's not just the brand name, the recent Coca-Cola "share-a-Coke" campaign created a Pavlovian response in people, writes <b>Moensie Rossier</b>.]]></description>
		<wfw:commentRss>http://mumbrella.com.au/whats-in-a-name-3-73750/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Best ads from the Super Bowl</title>
		<link>http://mumbrella.com.au/best-ads-from-super-bowl-2012-73423</link>
		<comments>http://mumbrella.com.au/best-ads-from-super-bowl-2012-73423#comments</comments>
		<pubDate>Mon, 06 Feb 2012 04:16:49 +0000</pubDate>
		<dc:creator>Crikey</dc:creator>
				<category><![CDATA[Companies]]></category>
		<category><![CDATA[Links]]></category>
		<category><![CDATA[The Ad Business]]></category>
		<category><![CDATA[advertising]]></category>
		<category><![CDATA[super bowl]]></category>
		<category><![CDATA[Super Bowl ads]]></category>

		<guid isPermaLink="false">http://www.crikey.com.au/?p=272891</guid>
		<description><![CDATA[Millions are spent not just on the airtime but on the production of epic advertisements that screened today during half time of the US Super Bowl. <em>Mumbrella</em> wraps up the best of them.]]></description>
		<wfw:commentRss>http://mumbrella.com.au/best-ads-from-super-bowl-2012-73423/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Normie&#8217;s &#8216;no hormones&#8217; ad only appeals to hormone replacement set</title>
		<link>http://www.crikey.com.au/2012/01/19/normies-no-hormones-ad-only-appeals-to-hormone-replacement-set/</link>
		<comments>http://www.crikey.com.au/2012/01/19/normies-no-hormones-ad-only-appeals-to-hormone-replacement-set/#comments</comments>
		<pubDate>Thu, 19 Jan 2012 01:49:44 +0000</pubDate>
		<dc:creator>Stephen Downes</dc:creator>
				<category><![CDATA[Companies]]></category>
		<category><![CDATA[The Ad Business]]></category>
		<category><![CDATA[TV & Radio]]></category>
		<category><![CDATA[advertising]]></category>
		<category><![CDATA[Coles]]></category>
		<category><![CDATA[Normie Rowe]]></category>
		<category><![CDATA[tv advertising]]></category>

		<guid isPermaLink="false">http://www.crikey.com.au/?p=269788</guid>
		<description><![CDATA[Normie Rowe is "fuming over claims he's sold out to big business" by appearing in the infamous "no added hormones" meat ad for Coles supermarkets. But the real story is that it's just so awful.]]></description>
		<wfw:commentRss>http://www.crikey.com.au/2012/01/19/normies-no-hormones-ad-only-appeals-to-hormone-replacement-set/feed/</wfw:commentRss>
		<slash:comments>20</slash:comments>
		</item>
		<item>
		<title>Best Aussie ads of 2011</title>
		<link>http://mumbrella.com.au/significant-seven-best-tv-and-cinema-ads-68848</link>
		<comments>http://mumbrella.com.au/significant-seven-best-tv-and-cinema-ads-68848#comments</comments>
		<pubDate>Tue, 20 Dec 2011 01:42:01 +0000</pubDate>
		<dc:creator>Crikey</dc:creator>
				<category><![CDATA[Links]]></category>
		<category><![CDATA[The Ad Business]]></category>
		<category><![CDATA[ads]]></category>
		<category><![CDATA[advertisements]]></category>
		<category><![CDATA[advertising]]></category>

		<guid isPermaLink="false">http://www.crikey.com.au/?p=266217</guid>
		<description><![CDATA[<em>mUmBRELLA</em> picks the best television and cinema advertising in Australia for 2011. Sydney's Opera House gets the top spot for its clip of music stars including Paul Kelly, Martha Wainwright and Neil Finn.]]></description>
		<wfw:commentRss>http://mumbrella.com.au/significant-seven-best-tv-and-cinema-ads-68848/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>The campaign to rid anonymous comments from the internet</title>
		<link>http://www.crikey.com.au/2011/11/14/the-campaign-to-rid-anonymous-comments-from-the-internet/</link>
		<comments>http://www.crikey.com.au/2011/11/14/the-campaign-to-rid-anonymous-comments-from-the-internet/#comments</comments>
		<pubDate>Mon, 14 Nov 2011 01:50:55 +0000</pubDate>
		<dc:creator>Crikey</dc:creator>
				<category><![CDATA[Online]]></category>
		<category><![CDATA[The Ad Business]]></category>
		<category><![CDATA[advertising]]></category>
		<category><![CDATA[comment moderation]]></category>
		<category><![CDATA[online news]]></category>
		<category><![CDATA[The Communications Council]]></category>

		<guid isPermaLink="false">http://www.crikey.com.au/?p=259050</guid>
		<description><![CDATA[The Communications Council, which represents the advertising industry, would like the trade press to ban all anonymous comments. <em>Mumbrella</em>'s <b>Tim Burrowes</b> goes inside the debate.]]></description>
		<wfw:commentRss>http://www.crikey.com.au/2011/11/14/the-campaign-to-rid-anonymous-comments-from-the-internet/feed/</wfw:commentRss>
		<slash:comments>23</slash:comments>
		</item>
		<item>
		<title>Blogger bribes: new dodgy advertising methods</title>
		<link>http://gawker.com/5853502/the-shady-marketing-scheme-thats-buying-off-your-favorite-bloggers</link>
		<comments>http://gawker.com/5853502/the-shady-marketing-scheme-thats-buying-off-your-favorite-bloggers#comments</comments>
		<pubDate>Thu, 27 Oct 2011 00:36:43 +0000</pubDate>
		<dc:creator>Crikey</dc:creator>
				<category><![CDATA[Journalism]]></category>
		<category><![CDATA[Links]]></category>
		<category><![CDATA[Online]]></category>
		<category><![CDATA[advertising]]></category>
		<category><![CDATA[bloggers]]></category>
		<category><![CDATA[gawker]]></category>
		<category><![CDATA[journalism ethics]]></category>

		<guid isPermaLink="false">http://www.crikey.com.au/?p=255408</guid>
		<description><![CDATA[An US marketing company pays bloggers on major US websites to insert links to company's websites in the middle of an article -- and its clients include Dell and T-Mobile, says <b>Hamilton Noltan</b>.]]></description>
		<wfw:commentRss>http://gawker.com/5853502/the-shady-marketing-scheme-thats-buying-off-your-favorite-bloggers/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>The latest marketing buzzword? &#8216;Artisan&#8217;</title>
		<link>http://www.usatoday.com/money/industries/food/story/2011-10-21/food-products-christened-artisan/50896420/1</link>
		<comments>http://www.usatoday.com/money/industries/food/story/2011-10-21/food-products-christened-artisan/50896420/1#comments</comments>
		<pubDate>Wed, 26 Oct 2011 00:31:31 +0000</pubDate>
		<dc:creator>Crikey</dc:creator>
				<category><![CDATA[Links]]></category>
		<category><![CDATA[The Ad Business]]></category>
		<category><![CDATA[advertising]]></category>
		<category><![CDATA[artisan]]></category>
		<category><![CDATA[marketing]]></category>

		<guid isPermaLink="false">http://www.crikey.com.au/?p=255125</guid>
		<description><![CDATA[Once upon a time the word "artisan" meant something had been carefully hand made. Now you can buy Domino's Artisan pizza and artisan sandwiches from Starbucks. <b>Bruce Horovitz</b> opines on the newest marking cliché.]]></description>
		<wfw:commentRss>http://www.usatoday.com/money/industries/food/story/2011-10-21/food-products-christened-artisan/50896420/1/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Sorry too hard a word for LinkedIn over privacy faux pas</title>
		<link>http://www.crikey.com.au/2011/08/12/linkedin-privacy-setting-social-advertising/</link>
		<comments>http://www.crikey.com.au/2011/08/12/linkedin-privacy-setting-social-advertising/#comments</comments>
		<pubDate>Fri, 12 Aug 2011 03:05:41 +0000</pubDate>
		<dc:creator>Stilgherrian</dc:creator>
				<category><![CDATA[Companies]]></category>
		<category><![CDATA[Online]]></category>
		<category><![CDATA[The Ad Business]]></category>
		<category><![CDATA[advertising]]></category>
		<category><![CDATA[LinkedIn]]></category>
		<category><![CDATA[social advertising]]></category>
		<category><![CDATA[social media]]></category>

		<guid isPermaLink="false">http://www.crikey.com.au/?p=240761</guid>
		<description><![CDATA[Supposedly-professional social network LinkedIn has responded to criticism over its privacy faux pas with a blog post. The word "sorry" is nowhere to be seen, and neither is any evidence of real change.]]></description>
		<wfw:commentRss>http://www.crikey.com.au/2011/08/12/linkedin-privacy-setting-social-advertising/feed/</wfw:commentRss>
		<slash:comments>1</slash:comments>
		</item>
		<item>
		<title>Manly men and their testosterone burgers</title>
		<link>http://www.crikey.com.au/2011/04/01/and-the-wankley-goes-to-manly-men/</link>
		<comments>http://www.crikey.com.au/2011/04/01/and-the-wankley-goes-to-manly-men/#comments</comments>
		<pubDate>Fri, 01 Apr 2011 02:04:15 +0000</pubDate>
		<dc:creator>Tom Cowie</dc:creator>
				<category><![CDATA[The Ad Business]]></category>
		<category><![CDATA[Wankley Awards]]></category>
		<category><![CDATA[advertising]]></category>
		<category><![CDATA[brands]]></category>
		<category><![CDATA[Cadbury]]></category>
		<category><![CDATA[hungry jacks]]></category>
		<category><![CDATA[KFC]]></category>
		<category><![CDATA[masculinity]]></category>
		<category><![CDATA[Solo]]></category>

		<guid isPermaLink="false">http://www.crikey.com.au/?p=214988</guid>
		<description><![CDATA[Health experts have lined up to pillory the KFC Double Down for encouraging irresponsible eating. But it also marks the latest in a string of ads that try to appeal to masculinity.]]></description>
		<wfw:commentRss>http://www.crikey.com.au/2011/04/01/and-the-wankley-goes-to-manly-men/feed/</wfw:commentRss>
		<slash:comments>11</slash:comments>
		</item>
		<item>
		<title>How toy ads reinforce gender stereotypes</title>
		<link>http://www.achilleseffect.com/2011/03/word-cloud-how-toy-ad-vocabulary-reinforces-gender-stereotypes/</link>
		<comments>http://www.achilleseffect.com/2011/03/word-cloud-how-toy-ad-vocabulary-reinforces-gender-stereotypes/#comments</comments>
		<pubDate>Tue, 29 Mar 2011 05:01:22 +0000</pubDate>
		<dc:creator>Crikey</dc:creator>
				<category><![CDATA[Art & Design]]></category>
		<category><![CDATA[Companies]]></category>
		<category><![CDATA[Links]]></category>
		<category><![CDATA[People & Ideas]]></category>
		<category><![CDATA[The Ad Business]]></category>
		<category><![CDATA[advertising]]></category>
		<category><![CDATA[children's television]]></category>
		<category><![CDATA[toys]]></category>
		<category><![CDATA[wordle]]></category>

		<guid isPermaLink="false">http://www.crikey.com.au/?p=214269</guid>
		<description><![CDATA[A look at the language used in advertisements for children's toys finds them deeply gendered. Boys toys refer to "battle", "power", "hero" and "action", while girl ads speak of "love", "fun", "magic" and "babies".]]></description>
		<wfw:commentRss>http://www.achilleseffect.com/2011/03/word-cloud-how-toy-ad-vocabulary-reinforces-gender-stereotypes/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>The feminism brand is designed to do itself out of business</title>
		<link>http://www.crikey.com.au/2011/03/02/the-feminism-brand-is-designed-to-do-itself-out-of-business/</link>
		<comments>http://www.crikey.com.au/2011/03/02/the-feminism-brand-is-designed-to-do-itself-out-of-business/#comments</comments>
		<pubDate>Wed, 02 Mar 2011 01:57:44 +0000</pubDate>
		<dc:creator>Crikey</dc:creator>
				<category><![CDATA[People & Ideas]]></category>
		<category><![CDATA[advertising]]></category>
		<category><![CDATA[Al Gore]]></category>
		<category><![CDATA[branding]]></category>
		<category><![CDATA[climate change]]></category>
		<category><![CDATA[Coke]]></category>
		<category><![CDATA[feminism]]></category>
		<category><![CDATA[McDonald's]]></category>
		<category><![CDATA[Nike]]></category>

		<guid isPermaLink="false">http://www.crikey.com.au/?p=207174</guid>
		<description><![CDATA[Feminism is a brand that’s been thoroughly trashed. If it was a commercial product it'd be a good time to buy in, because when stocks are low they only have one way to go, writes <b>Karen Pickering</b>. ]]></description>
		<wfw:commentRss>http://www.crikey.com.au/2011/03/02/the-feminism-brand-is-designed-to-do-itself-out-of-business/feed/</wfw:commentRss>
		<slash:comments>3</slash:comments>
		</item>
		<item>
		<title>The best ads from the Super Bowl</title>
		<link>http://www.thedailybeast.com/blogs-and-stories/2011-02-07/super-bowl-xlv-the-20-best-commercials/</link>
		<comments>http://www.thedailybeast.com/blogs-and-stories/2011-02-07/super-bowl-xlv-the-20-best-commercials/#comments</comments>
		<pubDate>Mon, 07 Feb 2011 22:58:49 +0000</pubDate>
		<dc:creator>Crikey</dc:creator>
				<category><![CDATA[Links]]></category>
		<category><![CDATA[The Ad Business]]></category>
		<category><![CDATA[advertising]]></category>
		<category><![CDATA[Superbowl]]></category>
		<category><![CDATA[volkswagen]]></category>

		<guid isPermaLink="false">http://www.crikey.com.au/?p=201878</guid>
		<description><![CDATA[With air play costing up to $3 million per 30-second message during the Super Bowl screening in the United States, the unleashing of brand new advertising is a yearly tradition. Check out the 20 best from yesterday's game.]]></description>
		<wfw:commentRss>http://www.thedailybeast.com/blogs-and-stories/2011-02-07/super-bowl-xlv-the-20-best-commercials/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>The most powerful ads in history</title>
		<link>http://www.bbc.co.uk/news/world-us-canada-11963364</link>
		<comments>http://www.bbc.co.uk/news/world-us-canada-11963364#comments</comments>
		<pubDate>Tue, 04 Jan 2011 05:28:31 +0000</pubDate>
		<dc:creator>Crikey</dc:creator>
				<category><![CDATA[Links]]></category>
		<category><![CDATA[The Ad Business]]></category>
		<category><![CDATA[ads]]></category>
		<category><![CDATA[advertising]]></category>
		<category><![CDATA[lyndon baines johnson]]></category>

		<guid isPermaLink="false">http://www.crikey.com.au/?p=195243</guid>
		<description><![CDATA[Advertising is a powerful concept, and not just for making us open our wallets. <em>BBC</em> lists the six ads that made us view the world differently -- from DeBeers convinving us that engagement rings had to have diamonds to Lyndon B Johnson paving the way for political attack ads.]]></description>
		<wfw:commentRss>http://www.bbc.co.uk/news/world-us-canada-11963364/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Tracking the PR embarrassment</title>
		<link>http://mumbrella.com.au/above-the-line-sorry-integrated-mediacom-36963</link>
		<comments>http://mumbrella.com.au/above-the-line-sorry-integrated-mediacom-36963#comments</comments>
		<pubDate>Tue, 30 Nov 2010 04:51:41 +0000</pubDate>
		<dc:creator>Crikey</dc:creator>
				<category><![CDATA[Links]]></category>
		<category><![CDATA[Online]]></category>
		<category><![CDATA[The Ad Business]]></category>
		<category><![CDATA[advertising]]></category>
		<category><![CDATA[marketing]]></category>
		<category><![CDATA[pr]]></category>
		<category><![CDATA[press releases]]></category>

		<guid isPermaLink="false">http://www.crikey.com.au/?p=189805</guid>
		<description><![CDATA[Here's a note of PR advice from <b>Tim Burrowes</b>: don't send out your company press releases with the "track changes" function still enabled on the Microsoft Word document. Otherwise the whole internet gets to witness your embarrassing marketing lingo.]]></description>
		<wfw:commentRss>http://mumbrella.com.au/above-the-line-sorry-integrated-mediacom-36963/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>When advertising overrides editorial</title>
		<link>http://blogs.crikey.com.au/purepoison/2010/11/25/when-advertising-overrides-editorial/</link>
		<comments>http://blogs.crikey.com.au/purepoison/2010/11/25/when-advertising-overrides-editorial/#comments</comments>
		<pubDate>Wed, 24 Nov 2010 22:49:41 +0000</pubDate>
		<dc:creator>Crikey</dc:creator>
				<category><![CDATA[Links]]></category>
		<category><![CDATA[Print]]></category>
		<category><![CDATA[advertising]]></category>
		<category><![CDATA[newspaper advertising]]></category>
		<category><![CDATA[The Age]]></category>

		<guid isPermaLink="false">http://www.crikey.com.au/?p=188423</guid>
		<description><![CDATA[An absolute shocker by <em>The Age</em> this morning. Hopefully part of the latest ‘transformation plan’ at Fairfax includes remembering that news should always over-ride advertising, writes <b>Dave Gaukroger</b>.]]></description>
		<wfw:commentRss>http://blogs.crikey.com.au/purepoison/2010/11/25/when-advertising-overrides-editorial/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Wanna buy a blog?</title>
		<link>http://adage.com/digital/article?article_id=146135</link>
		<comments>http://adage.com/digital/article?article_id=146135#comments</comments>
		<pubDate>Tue, 28 Sep 2010 06:25:58 +0000</pubDate>
		<dc:creator>Crikey</dc:creator>
				<category><![CDATA[Links]]></category>
		<category><![CDATA[Online]]></category>
		<category><![CDATA[The Ad Business]]></category>
		<category><![CDATA[advertising]]></category>
		<category><![CDATA[bloggers]]></category>
		<category><![CDATA[blogging]]></category>
		<category><![CDATA[Forbes]]></category>

		<guid isPermaLink="false">http://www.crikey.com.au/?p=175019</guid>
		<description><![CDATA[A whole new world of internet advertising is developing in the <em>Forbes</em> blogs stable, far more involved than the old sponsored post. Instead advertisers can pay to run <em>an entire blog</em> alongside the normal blogs run by <em>Forbes</em> journos.]]></description>
		<wfw:commentRss>http://adage.com/digital/article?article_id=146135/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>If Don Draper was selling Twitter</title>
		<link>http://www.lushpad.com/blog/if-mad-men-pitched-twitter-facebook-youtube/</link>
		<comments>http://www.lushpad.com/blog/if-mad-men-pitched-twitter-facebook-youtube/#comments</comments>
		<pubDate>Mon, 13 Sep 2010 02:57:11 +0000</pubDate>
		<dc:creator>Crikey</dc:creator>
				<category><![CDATA[Links]]></category>
		<category><![CDATA[Online]]></category>
		<category><![CDATA[The Ad Business]]></category>
		<category><![CDATA[advertising]]></category>
		<category><![CDATA[Facebook]]></category>
		<category><![CDATA[Mad Men]]></category>
		<category><![CDATA[Skype]]></category>
		<category><![CDATA[Twitter]]></category>
		<category><![CDATA[vintage ads]]></category>

		<guid isPermaLink="false">http://www.crikey.com.au/?p=171351</guid>
		<description><![CDATA[A clever mock-up of vintage style advertisements spruiking new media. How <em>would</em> have Facebook been sold in the 1960s? "For leisure or labour..." says the tagline.]]></description>
		<wfw:commentRss>http://www.lushpad.com/blog/if-mad-men-pitched-twitter-facebook-youtube/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>The Age probed over real estate agent junkets</title>
		<link>http://www.crikey.com.au/2010/09/06/the-age-probed-over-real-estate-agent-junkets/</link>
		<comments>http://www.crikey.com.au/2010/09/06/the-age-probed-over-real-estate-agent-junkets/#comments</comments>
		<pubDate>Mon, 06 Sep 2010 03:22:43 +0000</pubDate>
		<dc:creator>Andrew Crook</dc:creator>
				<category><![CDATA[Print]]></category>
		<category><![CDATA[advertising]]></category>
		<category><![CDATA[Fairfax]]></category>
		<category><![CDATA[The Age]]></category>

		<guid isPermaLink="false">http://www.crikey.com.au/?p=169765</guid>
		<description><![CDATA[The Victorian Government will probe Fairfax Media over its real-estate junkets program, after the company decided to extend the controversial free-trips scheme into 2011.]]></description>
		<wfw:commentRss>http://www.crikey.com.au/2010/09/06/the-age-probed-over-real-estate-agent-junkets/feed/</wfw:commentRss>
		<slash:comments>1</slash:comments>
		</item>
		<item>
		<title>Behind the one sided mirror of focus groups</title>
		<link>http://www.crikey.com.au/2010/08/09/eva-cox-behind-the-one-sided-mirror-of-focus-groups/</link>
		<comments>http://www.crikey.com.au/2010/08/09/eva-cox-behind-the-one-sided-mirror-of-focus-groups/#comments</comments>
		<pubDate>Mon, 09 Aug 2010 03:25:17 +0000</pubDate>
		<dc:creator>Eva Cox</dc:creator>
				<category><![CDATA[Federal]]></category>
		<category><![CDATA[advertising]]></category>
		<category><![CDATA[Federal Election 2010]]></category>
		<category><![CDATA[federal labor party]]></category>
		<category><![CDATA[focus groups]]></category>
		<category><![CDATA[marketing]]></category>

		<guid isPermaLink="false">http://www.crikey.com.au/?p=162737</guid>
		<description><![CDATA[As a long term practitioner and teacher of research methods, <b>Eva Cox</b> wants to set the record straight by pointing out the apparent gross misuse of a very useful tool -- focus groups. ]]></description>
		<wfw:commentRss>http://www.crikey.com.au/2010/08/09/eva-cox-behind-the-one-sided-mirror-of-focus-groups/feed/</wfw:commentRss>
		<slash:comments>5</slash:comments>
		</item>
		<item>
		<title>&#8216;SheMarketing&#8217; &#8212; the science of selling Tony Abbott to women</title>
		<link>http://www.crikey.com.au/2010/07/05/shemarketing-the-science-of-selling-tony-abbott-to-women/</link>
		<comments>http://www.crikey.com.au/2010/07/05/shemarketing-the-science-of-selling-tony-abbott-to-women/#comments</comments>
		<pubDate>Mon, 05 Jul 2010 03:03:14 +0000</pubDate>
		<dc:creator>Tom Cowie</dc:creator>
				<category><![CDATA[Federal]]></category>
		<category><![CDATA[The Ad Business]]></category>
		<category><![CDATA[advertising]]></category>
		<category><![CDATA[Federal Election 2010]]></category>
		<category><![CDATA[Liberal Party]]></category>
		<category><![CDATA[political advertising]]></category>
		<category><![CDATA[SheMarketing]]></category>
		<category><![CDATA[Splash Consulting]]></category>
		<category><![CDATA[Tony Abbott]]></category>
		<category><![CDATA[women]]></category>

		<guid isPermaLink="false">http://www.crikey.com.au/?p=150546</guid>
		<description><![CDATA[The major political parties need to better understand what women want, according to the women’s advertising agency reportedly behind a Liberal Party campaign to improve Tony Abbott’s image.]]></description>
		<wfw:commentRss>http://www.crikey.com.au/2010/07/05/shemarketing-the-science-of-selling-tony-abbott-to-women/feed/</wfw:commentRss>
		<slash:comments>37</slash:comments>
		</item>
		<item>
		<title>Your children, are they safe from fat, old sunburnt people?</title>
		<link>http://www.crikey.com.au/2010/05/27/your-children-are-they-safe-from-fat-old-sunburnt-people/</link>
		<comments>http://www.crikey.com.au/2010/05/27/your-children-are-they-safe-from-fat-old-sunburnt-people/#comments</comments>
		<pubDate>Thu, 27 May 2010 03:20:08 +0000</pubDate>
		<dc:creator>Firstdog</dc:creator>
				<category><![CDATA[First Dog on the Moon]]></category>
		<category><![CDATA[advertising]]></category>
		<category><![CDATA[Ferrets]]></category>
		<category><![CDATA[John Howard]]></category>
		<category><![CDATA[Kevin Rudd]]></category>
		<category><![CDATA[Lollypops]]></category>
		<category><![CDATA[methamphetamine]]></category>
		<category><![CDATA[WorkChoices]]></category>

		<guid isPermaLink="false">http://www.crikey.com.au/?p=141643</guid>
		<description><![CDATA[No, they will be drowned in the bath by The Unions!]]></description>
		<wfw:commentRss>http://www.crikey.com.au/2010/05/27/your-children-are-they-safe-from-fat-old-sunburnt-people/feed/</wfw:commentRss>
		<slash:comments>41</slash:comments>
		</item>
		<item>
		<title>Does Mothers Day have to be SO pink?</title>
		<link>http://blogs.crikey.com.au/croakey/2010/05/06/does-mothers-day-really-have-to-be-so-pink/</link>
		<comments>http://blogs.crikey.com.au/croakey/2010/05/06/does-mothers-day-really-have-to-be-so-pink/#comments</comments>
		<pubDate>Thu, 06 May 2010 01:07:12 +0000</pubDate>
		<dc:creator>Crikey</dc:creator>
				<category><![CDATA[Companies]]></category>
		<category><![CDATA[Federal]]></category>
		<category><![CDATA[Links]]></category>
		<category><![CDATA[The Ad Business]]></category>
		<category><![CDATA[advertising]]></category>
		<category><![CDATA[advertising to women]]></category>
		<category><![CDATA[Health]]></category>
		<category><![CDATA[Mens' Shed]]></category>
		<category><![CDATA[Mothers' Day]]></category>

		<guid isPermaLink="false">http://www.crikey.com.au/?p=136083</guid>
		<description><![CDATA[Today's the day for Rudd's Mens' Shed and an updated women's health policy will be out later this year, both likely to address gender stereotyping. Yet, advertising is full of housewives and dopey dads. Why the divide? asks <b>Margo Saunders</b>.]]></description>
		<wfw:commentRss>http://blogs.crikey.com.au/croakey/2010/05/06/does-mothers-day-really-have-to-be-so-pink/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Tabloid media reaches a new (even lower) low</title>
		<link>http://www.upstart.net.au/the-end-of-scandal-5/</link>
		<comments>http://www.upstart.net.au/the-end-of-scandal-5/#comments</comments>
		<pubDate>Fri, 30 Apr 2010 06:51:58 +0000</pubDate>
		<dc:creator>Crikey</dc:creator>
				<category><![CDATA[Links]]></category>
		<category><![CDATA[The Ad Business]]></category>
		<category><![CDATA[TV & Radio]]></category>
		<category><![CDATA[A Current Affair]]></category>
		<category><![CDATA[advertising]]></category>
		<category><![CDATA[Public Relations]]></category>

		<guid isPermaLink="false">http://www.crikey.com.au/?p=134814</guid>
		<description><![CDATA[Clearly many stories on <em>A Current Affair</em> et al are driven by PR, but one PR professional has bluntly <a href="http://www.ragtrader.com.au/news/power-of-press">described</a> just how easily she got her company on air. So why aren't we shocked by this anymore? asks <b>Christopher Scanlon</b>.]]></description>
		<wfw:commentRss>http://www.upstart.net.au/the-end-of-scandal-5/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Hotel ads vs. what they actually look like</title>
		<link>http://www.oyster.com/hotels/photo-fakeouts/</link>
		<comments>http://www.oyster.com/hotels/photo-fakeouts/#comments</comments>
		<pubDate>Tue, 27 Apr 2010 01:16:44 +0000</pubDate>
		<dc:creator>Crikey</dc:creator>
				<category><![CDATA[Companies]]></category>
		<category><![CDATA[Links]]></category>
		<category><![CDATA[The Ad Business]]></category>
		<category><![CDATA[advertising]]></category>
		<category><![CDATA[hotels]]></category>

		<guid isPermaLink="false">http://www.crikey.com.au/?p=133401</guid>
		<description><![CDATA[A very clever new site compares the lovely pictures in the hotel advertising with actual guest photos. Surprise surprise, the pool isn't really that big and empty. If only there was an Aussie version.]]></description>
		<wfw:commentRss>http://www.oyster.com/hotels/photo-fakeouts/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Flogging off our fair land: there&#8217;s nothing like it!</title>
		<link>http://mumbrella.com.au/not-polarising-not-colloquial-defensible-the-scary-prospect-of-marketing-australia-22006#more-22006</link>
		<comments>http://mumbrella.com.au/not-polarising-not-colloquial-defensible-the-scary-prospect-of-marketing-australia-22006#more-22006#comments</comments>
		<pubDate>Wed, 31 Mar 2010 23:28:42 +0000</pubDate>
		<dc:creator>Crikey</dc:creator>
				<category><![CDATA[Links]]></category>
		<category><![CDATA[The Ad Business]]></category>
		<category><![CDATA[advertising]]></category>
		<category><![CDATA[Tourism Australia]]></category>

		<guid isPermaLink="false">http://www.crikey.com.au/?p=127842</guid>
		<description><![CDATA[After the "Where the bloody hell are you?" fiasco, a new Tourism Australia advertising campaign is being launched with the catchy tagline "There’s <u>nothing</u> like Australia”. What makes an effective Oz campaign? asks <b>Tim Burrowes</b>.]]></description>
		<wfw:commentRss>http://mumbrella.com.au/not-polarising-not-colloquial-defensible-the-scary-prospect-of-marketing-australia-22006#more-22006/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
	</channel>
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