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Fairfax Media will be forced to substantially renegotiate its hard-copy ad rates, leading industry executives say, after the ailing giant revealed the page size of its major metro mastheads would shrink by 30%.

It surely can’t be long before Fairfax finally tiptoes away from their embarrassing Earth Hour commitment, says David Salter. It’s nothing but an advertising con.

It costs a lot of money to have a bonafide celebrity endorse a product. But that doesn’t stop PR agencies sending out press releases linking celebrities by saying the company has approached the star…

Jane Maas was working as a copywriter in those heady days at Ogilvy & Mather on Madison Avenue in the sixties. Was there as much alcohol, sexism and sex as Mad Men portrays? Yes … and no, says Maas.

A snappy and memorable product name is critical to commercial success. It’s not just the brand name, the recent Coca-Cola “share-a-Coke” campaign created a Pavlovian response in people, writes Moensie Rossier.

Millions are spent not just on the airtime but on the production of epic advertisements that screened today during half time of the US Super Bowl. Mumbrella wraps up the best of them.

Normie Rowe is “fuming over claims he’s sold out to big business” by appearing in the infamous “no added hormones” meat ad for Coles supermarkets. But the real story is that it’s just so awful.

mUmBRELLA picks the best television and cinema advertising in Australia for 2011. Sydney’s Opera House gets the top spot for its clip of music stars including Paul Kelly, Martha Wainwright and Neil Finn.

An US marketing company pays bloggers on major US websites to insert links to company’s websites in the middle of an article — and its clients include Dell and T-Mobile, says Hamilton Noltan.

Once upon a time the word “artisan” meant something had been carefully hand made. Now you can buy Domino’s Artisan pizza and artisan sandwiches from Starbucks. Bruce Horovitz opines on the newest marking cliché.

A look at the language used in advertisements for children’s toys finds them deeply gendered. Boys toys refer to “battle”, “power”, “hero” and “action”, while girl ads speak of “love”, “fun”, “magic” and “babies”.

Feminism is a brand that’s been thoroughly trashed. If it was a commercial product it’d be a good time to buy in, because when stocks are low they only have one way to go, writes Karen Pickering.

Advertising is a powerful concept, and not just for making us open our wallets. BBC lists the six ads that made us view the world differently — from DeBeers convinving us that engagement rings had to have diamonds to Lyndon B Johnson paving the way for political attack ads.

Here’s a note of PR advice from Tim Burrowes: don’t send out your company press releases with the “track changes” function still enabled on the Microsoft Word document. Otherwise the whole internet gets to witness your embarrassing marketing lingo.

A whole new world of internet advertising is developing in the Forbes blogs stable, far more involved than the old sponsored post. Instead advertisers can pay to run an entire blog alongside the normal blogs run by Forbes journos.

A clever mock-up of vintage style advertisements spruiking new media. How would have Facebook been sold in the 1960s? “For leisure or labour…” says the tagline.