How to fake a businesss districtThe town of North Tyneside in England is a retail ghost town, full of empty and abandoned shops, but their solution to attracting new business is a stroke of genius: put up fake shopfronts to show what the town could be.
Ad campaigns
VIDEO: Domino’s: Our pizzas don’t taste like cardboard anymore!
A ballsy new marketing strategy from fast food chain Domino’s shows actual customers panning its (old) pizzas for tasting like cardboard and ketchup with a message that basically boils down to “we’re not shit anymore!”
The biggest Aussie marketing disasters of 2009
Media and marketing blog mUmBRELLA has named Westpac’s banana smoothie campaign as the biggest marketing disaster of the year, beating out Kraft’s iSnack 2.0 and Witchery’s disastrous man-in-a-jacket stunt.
Nando’s ads: tacky but terrific
Fast food chicken chain Nando’s latest ad campaign — featuring Warrick Cappa in very tight leopard-print undies — may be a bit tasteless, but it will probably sell a barnyard full of chicken burgers, says Camille Alarcon.
Selling the Mad Monk: marketing experts weigh-in
How do you sell the Australian public on a Speedo-wearing, headkicking former seminary student? The Oz asks some of Australia’s top advertising and marketing gurus how they’d package the Tony Abbott “brand”.
PETA’s latest controversy-baiting campaign: nudity and Christianity
PETA’s new ad campaign has offended someone. It must be Friday. This time, it’s an ad featuring a naked woman with a halo holding a crucifix, with the tag: “Be an angel for animals”. The Catholic Church is not amused.
IKEA’s inspired Facebook marketing campaign
IKEA ran a genius marketing campaign for its new Swedish store: posting images of the showrooms on Facebook, and allowing the first fan to “tag” each item they wanted with their name to take it home. The result? An army of customers promoting the store free on their profile.
Great moments in advertising: Viagra’s 10th birthday
Viagra celebrates 10 years of hard work (boom tish!) with a predictably innuendo-laden ad. It left us a little flaccid at first, but now it’s growing on us…
When online journalists moonlight as copy-writers The best viral ad videos of 2009
Business Pundit wraps up the ads that took the internet by storm in 2009, including LED sheep, Bruce Lee playing table tennis, Vanilla Ice says sorry. Ah, so many memories, so many wasted working hours…
A history of weird and wonderful Windows ads
Celebrate the release of the latest Windows operating system (and hopefully the death of Vista) with a look back through some of the weirdest ads for each Windows release.
A dispiriting attempt to flog beer to women
Following from the ’80s flop that was Swan Gold, National Distilleries is gifting the ladies with another ‘special’ beer: Hummingbird Blonde Lager. Do women really need our own patronising, bastardised version of beer, asks Mel Cambell.
The sneaky alternative to giving up boozy lunches
A clever ad campaign for a NY restaurant gives hope for GFC stricken execs wanting their expense account back. Enter your lunch total at Expense-A-Steak, then print off fake receipts for office supplies and panini lunches to claim.
VIDEO: Levi Johnston gets his nuts out
Milking his 15 seconds for all they’re worth, Sarah Palin’s former-future-son-in-law is appearing in an ad campaign for a brand of nuts. And it’s actually quite funny.
