Multi-national research conglomerate Nielsen has been accused of breaching intellectual property over a major banking customer satisfaction survey, with the man behind the claim telling Crikey that Nielsen’s conduct has caused him financial and emotional pain.
AC Nielsen
Poll Bludger: Rudd’s election wipeout
The latest Nielsen poll is a shocker for the government, with the Coalition leading 53-47 in the two party preferred vote. It’s the worst Labor vote in nearly a decade, says William Bowe.
Polling lessons from Election ’07
Two lessons from the election result and the polls: 1) As a basis for understanding what’s going on, data are better than gut instinct. 2) Polls conducted closest to election day are likely to be more accurate than those conducted earlier, write Irving Saulwick and Denis Muller.
What makes a poll a yardstick?
What makes one opinion poll the yardstick by which the media commentators measure what they think is really going on in the public mind? asks Denis Muller.
Poll result headlines: let the reader beware
There is a tendency among many journalists and most media to strongly, if not sensationally, report poll results. Let us suggest a new caveat emptor: let the reader beware, write Irving Saulwick and Denis Muller.
Farmer/Rundle: Poll/punt/po-mo watch
For many months there has been a marked difference between what the opinion polls are telling us about the likely election outcome and the message from the betting markets but this morning the gap has narrowed, writes Richard Farmer.
The PM’s belated search for the vision thing
John “I’m Staying PM” Howard is off on a belated search for the vision thing that will prove the pundits and the pollsters wrong in predicting he cannot win the federal election later this year.
Morgan Poll comes back in line but what will Newspoll do?
The Morgan Poll out last Friday has come back in to line with the other major pollsters having a two party preferred split of 45.5% for the Coalition and 55.5% for Labor which is almost spot on the average of all four polls.
Morgan poll: the consensus deepens
A new Morgan poll this morning and once again little in it to stop Liberal backbenchers muttering that Treasurer Peter Costello might have been right all along last year when he told John Howard it was time for him to step down, writes Richard Farmer.
